Frankie Koay 郭青春 Email & Phone Number

Malaysia

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Merged between Fitness First Malaysia and Celebrity Fitness Malaysia.Reason for leaving: Retrenchment, VSS•Reporting to the Activation Manager and Partnership Manager•Manage total 52 clubs around Malaysia included 24 CF clubs, 13 FF clubs, 10 Chi clubs, 1 GoFit clubs and 4 Fire Station clubs.•Plan and implement a brand activation across 5 separate brands to drive sales and revenue.•Organize, outreach planning, casual leasing, event and product launching, branding activation around Malaysia.•Work closely with Digital Manager, Campaign Manager, Branch Manager, Brand Manager in marketing strategy and promotion.•Prepare marketing strategies by understanding the latest market trends and insights.•Involved and execute marketing strategy such as membership referral programs. •Work closely to execute digital campaigns when necessary.•Liase with suppliers to do research and negotiate lead gen premium gift.•Collaborate with the team and cross-functional teams on sales strategies, marketing, and campaign initiatives.•Track project workflow to ensure the campaigns goes smooth included prepare document actionable meeting notes, liase with third party like suppliers, manage sponsorship, venue management, manage awareness of campaigns in publicity and etc.•Worked closely with appointed agency for meetings to discuss internal campaign planning, generating strategic input to meet key business objectives.•Liaise with Creative Production Manager and internal teams to source necessary items required for campaign productions, e.g. sourcing member stories sharing, scouting for studio shoot locations, secure listed merchandise in clubs, equipment, closed circuit TV screen graphics, etc.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Formally known as Celebrity Fitness Malaysia.•Reporting to the Event & PR Manager.•Manage total 24 clubs around Malaysia.•Organize, outreach planning, casual leasing, event and product launching, branding activation around Malaysia.•Work closely with Event & PR Manager and Club Managers in marketing strategy and promotion to increase sales & revenue.•Prepare marketing strategies by understanding the latest market trends and insights.•Involved and execute marketing strategy such as membership referral programs. •Work closely to execute digital campaigns when necessary.•Manage social media and engage influencer to increase branding awareness in publicity.•As representative to look for sponsorship and deal with media for product & services launching.•Liase with suppliers to do research and negotiate lead gen premium gift.•Collaborate with the team and cross-functional teams on sales strategies, marketing, and campaign initiatives.•Track project workflow to ensure the campaigns goes smooth included prepare document actionable meeting notes, liase with third party like suppliers, manage sponsorship, venue management, manage awareness of campaigns in publicity and etc.•Worked closely with appointed agency for meetings to discuss internal campaign planning, generating strategic input to meet key business objectives.•Liaise with Creative Production Manager and internal teams to source necessary items required for campaign productions, e.g. sourcing member stories sharing, scouting for studio shoot locations, secure listed merchandise in clubs, equipment, closed circuit TV screen graphics, etc.

Cheras Shamelin

•To manage end to end event planning and ensure the execution within the time frame.•Advise and provide ideas, performers, support services to fullfill client’s requirements.•Involved event included product launching, road show, social activities, fashion show, media launching and etc.

Kuala Lumpur, Malaysia

•To manage end to end event planning and ensure the execution within the time frame.•Reason for leaving : company closed down.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

•Manage end to end artiste management included train the artiste as ambassador, sponsorship, album release, variety show arrangement, media interview appointment arrangement and etc.•Manage and promote social activities such as charity shows to clients. •Manage sponsorship and media for concerts and events.•Concerts management included Rain from Korea, Jolin Tsai from Taiwan, Michael Wong from local and etc.

Kuala Lumpur, Malaysia

•Manage end to end artiste management included train the artiste as ambassador, sponsorship, album release, variety show arrangement, media interview appointment arrangement and etc.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

•Report to Advertisement & Promotion Manager.•Manage end to end artiste management included train the artiste as ambassador, sponsorship, album release, variety show arrangement, media interview appointment arrangement and etc.•Manage and promote social activities such as charity shows to clients. •Manage sponsorship and media for concerts and events.

Diploma, Broadcasting, Journalism & Pr

Spm