Frankie Presser Email & Phone Number

Bellevue Hill, Nsw, Au

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

• Brand re-development, redesign, trademark and packaging• Brand strategy and development • Relaunch plan and go-to-market strategy for D2C and B2B channels • Creating and driving a multi channel growth marketing & comms strategy• Lead, develop and manage digital and e-commerce strategies • Develop and manage CRM strategy for our subscriber base• Social media strategy & community management • Creative direction & production• Manage A tier retailers and associated marketing and partnership activity

Sydney, Australia

• Development, execution and creative direction of the TUL brand experience strategy for both real world and digital environments• Creation of a subculture brand for experiences including strategy and launch plan• Digital marketing planning and execution to support all initiatives through paid, earned and owned channels• Development of sponsor go-to market strategy, pipeline creation and management• Content strategy and implementation with a video and mobile first approach• Generate data and insights to underpin all strategic objectives and campaigns

Sydney, Australia

Clients; nib, PWC, Intuit, Mission Australia, ABS, American Express, Citibank, Strategy &, Cricket Australia, AMP, Pepper Money, Griffiths University, Hammond Care, Chartered Accountants, Singapore Zoo, AIA Global, SM Supermalls Philippines, Alibaba, Universum, Rentokil, Primo, Zip Water• Lead creative services production across all phases of delivery for editorial, video, design and creative for ANZ and global offices• Align creative with strategy, engagement and editorial teams across all stages of campaign delivery and all formats and channels• Provided strategic, creative insight and direction across all briefs• Developed and executed large and complex multi-platform campaigns

Sydney, Australia

Clients / Partners ; MAC Cosmetics, The Urban List, Oyster Mag, Mashable, Protein Network, The Carousel, Pages Digital, Stay at Home Mum, The Grace Tales, Citizens of the World, Stab, Beauticate, Tone Deaf, The Guardian, Marcs, Mazda, Westfield, Mishka Vodka, The Strand Arcade, Doltone House, Accenture, King Living, KMS California, Jo Malone, Penfolds• Lead producer of all real world activations, digital campaigns and special projects• Developed the creative strategy across all branded content for video, digital, print andinfluencer partnerships• Lead strategic partnerships, pitches, insights, implementation plans and content strategy for agency briefs and direct to brand partnerships• Create and execute multi channel content strategies for publisher partners • Influencer procurement, management and profiling (200+ network)• Strategy, creative and execution of branded digital platforms and micro-sites

Sydney, Australia

ORDRE is a invite only global wholesale online buying platform for 60 + luxury ready to weardesigners.Key Brands ; 3.1 Phillip Lim, Anne Demeulemeester, Baja East, Dries Van Noten, Erdem, Houseof Holland, Jason Wu, Jeremy Scott, McQ, Paul Smith, Roksanda, Tome, Suno• Helped establish the ordre.com brand in Australia through securing local designers andretailers to the portal• Scoped and validated the portal development with UX and UI team to improve on thecustomer experience• CRM strategy, integration and automation

Sydney, Australia

I Heart is a boutique full service brand management agency specialising in sales, marketing and PR, digital and content strategy and production services. Clients; Dion Lee, Ellery, Romance was Born, Josh Goot, Shakuhachi, Maurie & Eve, AM Eyewear, Stolen Girlfriends Cub, AJE, Jordan Askill, Seventh Wonderland, Michael Lo Sordo, Chip Chop• Global showroom and brand manager – actively managed 15+ brands, 400+ retailers andmajors globally• Content strategy for B2C - planning, execution and reporting across all all key channels and platforms• Social media and community management• E-Commerce – Development, design, UX, content, management, fulfilment, customer service• Develop marketing strategy to support CRM initiatives and build brand awareness and affinity • Creative direction & production of brand campaigns, eDMs, video, trade and fashion shows

Sydney, Australia

Shakuhachi is a leading Australian fashion label, specialising in ladies RTW and accessorieswith five stores and 400+ stockists world wide.• Implemented systems and operational workflow across all areas of the business• Internalised national wholesale and grew our account base by 200%• Secured distribution into new markets (Japan & USA)• Developed and managed seasonal marketing strategy• Creative direction and production of all content – look books, campaigns, fashion shows• Developed and executed e-commerce and CRM strategies

Sydney, Australia

Mambo is an iconic Australian surf, fashion and lifestyle brand.• Managed the day-to-day marketing function of the brand including budgeting, strategy,sponsorship and events, PR and communications• Develop and manage content for all marketing channels• Worked with the retail team to develop marketing incentives for store staff and CRMinitiatives• Creative direction and production of all marketing and sales collateral• Team manager of sponsored surfers

Melbourne, Australia

TCE (now ALIVE) was a boutique events management company specialising in medium – large scale brand experiences for a diverse range of clients and international brands.Clients; Austereo, L’Oreal, Moet e Chandon, Dulux, Mattel, Sportscraft, Sportsgirl, BMW, CPA Australia, City of Melbourne, Jetstar, Lovable, Barbie, Tooheys, Saba, Addidas, Maxxium Worldwide, VAMFF• Scoped feasibility of projects, set work flow and build project management systems• Develop detailed creative treatments• Established and maintained relationships with event sponsors and suppliers• Managed all phases of the production process and work flow