Revamping the visual identity at Routific

Designing the delivery driver's experience

+ Analyze data extracted from qualitative research to yield insights and identify opportunity areas for new product idea + Work closely with product owner to strategize product direction and determine feature requirements based on research insights+ Gather user feedback to continuously iterating design of product+ Work closely with developers during development phase to ensure product is implemented accordly+ Developed the brand’s visual identity and applied to UI of product

+ Conduct qualitative user research by designing interview questions to extract underlying painpoints from users+ Analyze data to yield insights and identify opportunity areas for new product idea+ Communicate with clients to understand needs and requirements+ Design site map, wireframes, mock-ups for website and present to clients+ Created visual identity for the company and other clients to communicate business values across all mediums

+ Redesigned existing legacy social networking product for native mobile platforms for 300,000 users+ Designed internal web application for sales team to manage web campaigns to various countries & mobile carriers+ Worked with developers and product owner at early stage to determine feasibility to generate product requirements, user workflow and wireframes+ Closely follow guidelines of Android and iOS platforms to design the UI for a consistent user experience+ Conducted various QA tests on builds and delegate bug fixes to developers+ Monitored analytics & Play Store reviews during beta and launch period to understand user feedback and engagement level

+ Propose content strategy for a website to present the product & company information in an engaging way+ Generated creative solution to satisfy client requests while making it user-friendly+ Prioritized stakeholders’ feedback and iterate the interaction and interface design+ Produced mock-ups for developers to communicate design concepts and export assets

+ Branded the career development team by designing a logo to represent their goals and developed a branding guideline for them to follow+ Designed and developed webpage to layout internal information to developers+ Produced various videos for interviews, news updates and skits + Act as design consultant to guide “clients” when making decisions

To create photographic memories of the couple’s engagement and marriage according to theirrequested locations and composition style.+ Performed research on the couple's requested locations by doing location scouting+ Learned to communicate effectively to my subjects to create compositions with the surroundings+ Accquire skills in utilizing lens and lighting to achieve desire effect+ Resulted photos received positive feedback from clients and guests of the wedding

To perform daily banking transactions while ensuring compliance with operational risk controls+ Demonstrate attention to detail when inputting clients’ information, verifying customers’ identity+ Built up trustworthiness from handling money and clients’ confidential information+ Familiar with formal, fast-paced working environment+ Good team player by working along with other coworkers to provide service to customers