Frankie Yip Email & Phone Number

New York, Ny, Us

Montréal, Québec, Ca

• Established the company’s first Branded Content Group to drive sales growth and guide brand partners in authentically reaching CdS customers; develop and execute strategic marketing campaigns, incorporating custom content and digital media + OOH placements• Create compelling partnership proposals in response to RFPs that serve clients’ needs and leverage the best of CdS brand/IP, talent, video production capabilities, first-party data, products, and distribution platforms; closed 10 deals generating $5M+ in revenue and developed 30+ content pieces to-date• Lead ideation and creative strategy development for client pitches; work cross functionally across Global Sales, in-house Creative Studio, Legal, PR/Comms, and other key stakeholders, to implement processes for sponsored content initiatives + operations• Utilize consumer insights and market research in creation of sales collateral, go-to-market presentations, sponsorship packages, etc.• Built and launched the CdS Artist Influencer Network to directly pair brands with an internal talent roster of 1,500+ performers, technicians, and creators for sponsored social content; operate as an influencer marketing agency for clients• Manage multiple content activations and production timelines; work closely with Producers to deliver all contracted assets on time and efficiently• Measure cross-platform reach of custom creatives, support Paid Social team in target audience optimization, and monitor performance against set KPIs; prepare detailed recap reports and present to internal/external executive teams• Oversee select brand initiatives, e.g., promotional plans for 40th Anniversary (internal and consumer-facing), positioning of country music show, and tactics for seasonal programs; brainstorm inspiring ideas and develop innovative ways to bring the CdS brand to life

New York City, Us

• Grew/maintained $20M+ media budgets for Financial Services, Insurance, Gaming, and QSR advertiser categories in support of Ad Sales by leading RFP responses, proactively pitching high-level concepts/ideas and crafting multimedia client proposals• Won first three brand partnerships for Front Row on TBS + TNT (new premium content franchise featuring high-profile Max Original Series w/ limited commercial interruption) after developing the strategic positioning/narrative, packaging, and sales collateral• Generated $1.5M in TV streaming revenue through selling media sponsorships + digital ad products surrounding newly released Max Originals: Julia S1 x Infiniti QX60 and PLL: Original Sin S1 x Adobe Photoshop• Strategized and negotiated deals/investments against custom content, in-show integration, experiential, and other ENT tentpole opportunities; served as content strategist for high-priority shows and offerings on TNETs, HGTV, Adult Swim, and WB Syndication• Utilized audience data + marketplace insights to launch new sales marketing initiatives and monetization strategies, e.g., virtual + live events, cultural campaigns, and DE&I programs; tracked/analyzed results to vet delivery against business objectives• Ensured overall success of sold custom campaigns (Subaru of America’s on-site footprint at 2022 SAG Awards®, Macy’s Holiday ‘Scan & Save’ QR Code campaign, etc.) by guiding execution, acquiring approvals, and solving any unexpected problems• Supported post-sale teams in optimizing processes with various internal + external parties for timely and effective program executions• Supervised three Coordinators in delivering 50+ Added Value requests per year and maintaining sponsorship management system

New York, Ny, Us

New York, Ny, Us

• Ideated and developed cross-platform (linear, digital, streaming, social) advertising solutions + distribution strategies across WM’s extensive media portfolio (Max, TBS, Team Coco, TNT, AEW, truTV, Adult Swim, Cartoon Network) that met clients’ goals• Generated $200K+ in incremental ad revenue through winning RFPs for PlayStation 5 “Sustain” effort (Rick and Morty March Madness-style bracket challenge via Instagram Stories), bubly’s 2020 holiday promotion (branded content aligned with TNT 24 Hours of A Christmas Story) and LEGO Super Mario product launch (sweepstakes + custom-designed digital hub on CartoonNetwork.com)• Crafted GTM sponsorship materials, e.g., presentation deck, one-sheets, and case studies, for TNETs’ owned and operated platforms across web, mobile apps, connected TV and video on demand; grew digital budgets by $250K for Comcast, H&R Block, Nintendo of America, etc.• Collaborated with internal stakeholders, e.g., Creative Studios, Product Marketing, Yield, Research, etc., to build scalable sponsorship packages and increase client spend towards innovative ad products, e.g., social commerce tools, in-program QR Codes, iCTV, etc.• Updated two internal pitch trackers and 200+ slides opportunities deck on a weekly basis as well as three programming trackers and SHOPS, a proprietary web-based tool used to manage all promotional inventory and ensure seamless end-to-end communication between Ad Sales, Development, Activation, and Operational Teams

New York, Ny, Us

• Awarded 1Q19 and 3Q20 AC of the Quarter through providing exceptional client service and stewarding roughly $48MM across five cable networks and about 25 agencies including GroupM, Two Nil, and Quigley Simpson• Oversaw all facets of TV media campaigns: inputted 100+ new scatter deals into internal system (per Qtr.), processed order revisions on accelerated schedules, confirmed creative assets with Traffic, and corresponded regularly with agency contacts• Trained to become one of two Portfolio ACs capable of overseeing campaigns across all news, sports, kids and entertainment properties as well as Digital/OTT platforms• Selected to act as Lead Instructor for CNN en Español/CNN International booking system, assist with user acceptance testing of upgraded order management system, run automated logs as a Super User, and contribute to conversations on optimizing DR processes • Served as Board Member of NextGen, one of WarnerMedia’s Business Resource Groups; invited executives from various business units (Rooster Teeth, CNN, truTV, WB Syndication, HBO) to discuss content creation and its direct impact on the streaming wars

New York, Ny, Us

IQPC is an international market research and B2B events company that executes programs across multiple industries. IQPC conferences are focused on facilitating knowledge exchange as well as bringing together key vendors and end-users to solve challenges facing their respective industries.• Directed growth of seven B2B events across Automotive, Technology, and Banking/Finance sectors; led three to five projects simultaneously from start to finish, e.g., identify trends + industry challenges, conduct market research, plan agendas, lead internal meetings with senior executives, and manage deadlines• Streamlined communications between internal teams by providing briefing reports and setting status update meetings; supported Marketing, Sales, and Sponsorship with building lead lists and driving awareness of automotive/technology brands• Entered event and client contact information into CRM system; pulled data and analyzed numbers to monitor campaigns, track content downloads/ad traffic, and evaluate results • Acted as key liaison for external partners and sponsors: strengthened relationships, approved requests, resolved issues, and ensured all contracted deliverables were properly carried out, e.g., booth/tech displays, joint branding, etc.• Collaborated with Marketing team to brainstorm ideas, monitor conversations in LinkedIn groups/forums, implement new brand initiatives, as well as develop plans for increasing attendee numbers and differentiating programs from competitors• Achieved >55% gross profit on programs by closely monitoring revenue streams and managing budgets across departments• Executed all on-site activities for events: connecting with venue staff, displaying event + sponsor branding/signage, greeting guests, assembling name tags, setting up speaker presentations, etc.

Gilbert, Arizona, Us

• Represented Dixon Golf at charity golf outings and encouraged attendees to donate and participate in the Dixon Challenge• Displaced 58 lbs. of non eco-friendly golf ball waste, raised $364 for charitable causes, and delivered message to over 300 golfers

Blacksburg, Va, Us

• Promoted and handled logistics for VT Barracuda Bowl™, a case competition sponsored by Coca-Cola that challenged students to develop a targeted promotional campaign for college campuses • Won first place in the inaugural VT Barracuda Bowl™ out of 10 finalists and 50 applicants; went on to present my PR campaign, Coca-Cola Conundrum, to senior management at Coke's Headquarters in Atlanta, GA• Contributed content and posted news onto department’s blog, Facebook, and Twitter pages about events, special guests, etc.• Scheduled conference calls and helped arrange biannual meetings with members of Pamplin’s Marketing Industry Mentoring Board• Provided student-run design agency, FourDesign, with market research, strategic marketing advice, and social media suggestions