Frank Iqbal Email & Phone Number

Frank was invited to join Mediacom, WPP, in the summer of 2020– to help reinforce a culture of Performance Marketing by building an Addressable Creative Practice from the ground up. A year later, Frank accepted the challenge and the invitation. Since then, he has brought in fresh new line of thinking, completely redefined how DCO (dynamic content optimization) should be utilized for performance marketing, and rebuilt the practice for WPP. Prior to WPP, an old friend and an ex-colleague of his asked Frank to join him at Merkle (DAN— Dentsu Aegis Network) as Executive Creative Director and to oversea the agency’s large creative practice across the country and across all verticals. Frank accepted and led the practice for 2 years before accepting the offer to join WPP.Previously, Frank served as Chief Creative Officer at Rapp Worldwide (formerly Rapp Collins). Working in partnership with US President, Frank managed creative teams across all offices, built a diversified talent pool, delivered world class, data driven creative that delivered quantifiable results.Prior to Rapp, Frank was a key figure in Rosetta's rise to prominence (now Sapient-Razorfish, Publicis) where he provided Creative leadership and direction for the agency for over 7 years, and through 5 mergers and acquisitions. Through it all, Frank helped his teams produce award-winning, results-driven campaigns for some of the most iconic brands in the world.

Listed skills include Interactive Marketing, Digital Strategy, Interactive Advertising, Creative Direction, and 21 others.

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  Rutgers University - Newark