Director, Global Expansion United States, Canada, Latin America
New York, Ny, Us
Shaped a productive environment by developing strategic plan. Ensured quality execution by executing all pre-opening responsibilities for new WeWork markets including partnerships, communications, sales, marketing, recruitment, and community development. Articulated company’s value proposition to C-level executives across finance, human resources, and real estate.Optimized member experience while working cross-functionally with Account Management, Operations, Real Estate, and Community. Streamlined processes, clarified expectations, and improved consistency by training, coaching, mentoring, and managing a dynamic team of Expansion Leads focused on building brand awareness across new markets. Grew Baltimore, MD project pipeline from through local partnerships (Baltimore Ravens, Chamber of Commerce, Startup Grind Baltimore), direct sales, local marketing, and internal account management.