Frank Duran Email & Phone Number

Santa Teresa, Nm, Us

As the Assistant Vice President of Marketing at the prestigious University of Texas at El Paso (UTEP), I am a dynamic leader on the Marketing and Communications team, working closely with the Vice President to drive UTEP's marketing plans. My primary focus is on efficiently producing top-tier creative deliverables to achieve our strategic goals.My leadership encompasses fostering a culture of creativity and collaboration, ensuring the adherence to brand guidelines, and providing strategic insights for marketing plans. I excel in managing the creative team, offering mentorship, and streamlining project delivery for maximum productivity and exceptional quality.With a data-driven approach, I have implemented metrics capture and reporting processes for all teams under my supervision. Additionally, I take charge of managing creative contracts and vendor relationships, maintaining brand standards and achieving exceptional results.As the Assistant Vice President of Marketing at UTEP, I am proud of my track record in delivering outstanding outcomes and fostering a creative and innovative environment.

El Paso, Texas, United States

As Assistant Vice President for Digital Marketing and Analytics I work closely with the Vice President for Marketing and Communications to build and support the infrastructure needed to deploy effective, comprehensive digital marketing campaigns to advance the mission of the university. Through overseeing the Digital Marketing and Analytics department, I am responsible for the collection of marketing data and providing actionable analysis to improve all university marketing. I direct deployment and maintenance of digital university marketing platforms (web and social media), working closely with the AVP for Strategic Marketing to create a quality online experience for constituents that engage with UTEPs digital properties.

El Paso, Texas Area

Direct the development and creation of marketing materials, university website, digital boards, video, printed promotional materials, advertising, and other marketing efforts for the university with 25,000 students and 2,400 employees, including:Marketing, advertising and sponsorship opportunities for the university and departmentsBrand management, and maintaining UTEP’s Graphic Identity Guide to further continued evolution of visual standards and branding guidelinesConsulting with nine colleges and schools, 178 departments, Office of the Vice President for Student Affairs, VPBA (Vice President for Business Affairs), Provost’s Office, Office of Alumni Relations, and University Relations, for the development of print publications, promotional materials, websites, social media, and logo usagePartnering with University of Texas System Office of Brand, Trademarks and Licensing, to manage vendor relationships, copyrights, and trademarks and define UTEP’s visual identity Management of 11 full-time employees (one assistant director, four graphic designers, one production coordinator, two videographers, three webmasters), one graphic design student, and five student web assistants, including recruitment, management, and professional development• Completed the Texas Executive Education Program Institute for Higher Education Marketing Program, Aug. 2018• Completed 200 website migrations to UTEP’s new institutional content management system to facilitate creation and maintenance of all websites and remedy inconsistent branding, lack of security and ADA compliance, resulting in savings of hundreds to thousands of dollars in maintenance, hosting, and security fees (eight-month project) – 2018 • Re-released UTEP’s Graphic Identity Guide, the first update in 10 years – 2017 • Over 2 million users across several countries are reached• Design and publication of UTEP Magazine alumni publication, with a circulation of over 80,000

El Paso, Texas Area

Directed the development and communication of UTEP’s user experience, vision and strategy, including:• www.utep.edu and related web sites • Site-wide design, thematic consistency, design philosophy, and methodology• Design process and workflows, design reviews, heuristic evaluation, and usability testing during all phases of web site development process to evaluate and iterate designs • User-centered design processes for university administrative units • Management of assistant director, one video production coordinator, and one videographer

El Paso, Texas Area

• Supervised team of web producers and a web developer• Worked with Media News Group Interactive staff and third-party vendors to implement new products• Managed design, navigation, content placement, site load time and ad placement for website• Managed daily web budgets, overnight editorial notes• Developed best practices, supporting workflow systems and trained newsroom and sales personnel involved with new digital products• Consulted with online staff at sister Texas-New Mexico Newspapers Partnership sites on new web audience development• Managed social networking (i.e., Facebook, Twitter) and distributed content (i.e., mobile, RSS, widgets, newsletters, text alerts) strategy• Compiled traffic metrics to reorder content for maximum readership and user engagement• Won Silver ADDY Award for Interactive Media / Mobile Apps for creating El Paso Times Mobile App, sponsored by Advertising Federation of El Paso, resulting in growing total reach of El Paso Times web audience from 9 million to 10 million – February 2012• Launched Somos Frontera website, a first-ever Spanish language website delivering daily news, entertainment, and events for the El Paso / Juarez, Mexico / Southern New Mexico Border region – February 2011• Led project development and design team to launch El Paso Times Daily Deal web application, a new revenue stream for El Paso Times to compete directly with Groupon – October 2010• Introduced Live Chats to increase reader engagement and increase average time on site analytics – July 2009

El Paso, Texas Area

• Self taught in basic website design and web development• Supervised 24/7 web team• Co-opted by Sales and Marketing Departments to support and enhance their projects• Acquired strong background in building information channels (news websites) and managing high web traffic content

El Paso, Texas Area

• Started in newspaper job out of high school and offered position in newly-developed Online Department

Master Of Business Administration - Mba, Executive Mba Program

The Executive MBA (EMBA) is an 21-month cohort MBA format designed for leadership in both for-profit and not-for-profit organizations.

Ba, Political Science, History