• Coefficient turns spreadsheets into a powerful operating system for business teams. Our core product is a no-code solution integrated with major SaaS systems like Salesforce, HubSpot, Redshift, Snowflake, Tableau, Ad Platforms and 70+ other systems.• Responsible for building a team to work with all departments to better understand user needs across their product journey. This includes demoing our product to larger prospects, enabling the sales team to run better demos, serving as thought… Show more • Coefficient turns spreadsheets into a powerful operating system for business teams. Our core product is a no-code solution integrated with major SaaS systems like Salesforce, HubSpot, Redshift, Snowflake, Tableau, Ad Platforms and 70+ other systems.• Responsible for building a team to work with all departments to better understand user needs across their product journey. This includes demoing our product to larger prospects, enabling the sales team to run better demos, serving as thought leaders for marketing content, answering escalated support tickets, and influencing our product roadmap based on learnings and feedback from customer calls.• Overseeing all internal analytics and reporting, especially related to PLG metrics across the funnel, including acquisition, conversion, account growth, and retention. Primarily using spreadsheets, Coefficient, PostgreSQL, and Amplitude. Show less

• Developed a Templates program and strategy from scratch as a Product Led Growth initiative to acquire new users and speed up time-to-value.• Discovered optimal spreadsheet templates to build based on SEO research and customer use case analysis. Worked with 1 internal resource and many freelancers to build, test and iterate on all templates.• Grew program from 0 to a gallery of over 600 templates, with some template pages generating over 10k monthly visitors from organic search. Ran… Show more • Developed a Templates program and strategy from scratch as a Product Led Growth initiative to acquire new users and speed up time-to-value.• Discovered optimal spreadsheet templates to build based on SEO research and customer use case analysis. Worked with 1 internal resource and many freelancers to build, test and iterate on all templates.• Grew program from 0 to a gallery of over 600 templates, with some template pages generating over 10k monthly visitors from organic search. Ran conversion experiments with email sequences and product changes to improve conversion rates over time.• See our gallery at coefficient.io/templates Show less

Traction on Demand was North America’s largest independent Salesforce consulting and application development firm. Acquired by Salesforce in 2022.• Responsible for growing Traction's internal analytics capacity by leading all initiatives related to setting and monitoring company KPIs, automating analytics processes, and forecasting revenue trends.• Creator and Chair of the Traction Analytics Centre of Excellence (TACOE🌮📊), improving our company's internal analytics maturity and… Show more Traction on Demand was North America’s largest independent Salesforce consulting and application development firm. Acquired by Salesforce in 2022.• Responsible for growing Traction's internal analytics capacity by leading all initiatives related to setting and monitoring company KPIs, automating analytics processes, and forecasting revenue trends.• Creator and Chair of the Traction Analytics Centre of Excellence (TACOE🌮📊), improving our company's internal analytics maturity and forming a cohesive and innovative analytics strategy; all while making analytics more fun and accessible across our organization.• Provided guidance and leadership to direct and indirect reports working on ad hoc and strategic analytics projects, mostly using Tableau, Salesforce and Spreadsheets. Show less

EthicalTree is the most comprehensive business directory for socially-conscious consumers across Ontario to discover new local businesses that align with their values.• Led a team of 5 in developing this social enterprise startup from concept to profitable business scaled across Ontario, with over $4,000 MRR and 10k monthly users.• Responsible for all aspects of running a startup, with particular focus on corporate planning, data and analytics strategy, and sales.• Built fully… Show more EthicalTree is the most comprehensive business directory for socially-conscious consumers across Ontario to discover new local businesses that align with their values.• Led a team of 5 in developing this social enterprise startup from concept to profitable business scaled across Ontario, with over $4,000 MRR and 10k monthly users.• Responsible for all aspects of running a startup, with particular focus on corporate planning, data and analytics strategy, and sales.• Built fully functional MVP on WordPress to prove the concept before convincing other partners to join. Setup other key business tools and processes using HubSpot, Google Analytics, Stripe and QuickBooks. Show less

Chief Financial Officer Branch• Led on all analytical aspects of the Department’s highest-level financial exercise, an Investment Plan to allocate Canada’s $5B foreign aid budget to new projects aligned with government objectives.• Developed BI reports and complex Excel Dashboards to automate a process to provide Executives and Program Leads with monthly financial reports, which are now updated in 6 hours instead of 2 weeks.• Combined data tools such as SAP, IBM Cognos, Excel, and… Show more Chief Financial Officer Branch• Led on all analytical aspects of the Department’s highest-level financial exercise, an Investment Plan to allocate Canada’s $5B foreign aid budget to new projects aligned with government objectives.• Developed BI reports and complex Excel Dashboards to automate a process to provide Executives and Program Leads with monthly financial reports, which are now updated in 6 hours instead of 2 weeks.• Combined data tools such as SAP, IBM Cognos, Excel, and Tableau to effectively represent large volumes of data in ways that all internal and external clients could easily understand. Show less

• Supported local NGO in delivering microfinancing and business training to young female entrepreneurs.• Developed Google Sheets solution to better track financial disbursements and repayments, which reduced delinquency rates by 25% over 6 months, meaning more entrepreneurs could receive loans.

• Responsible for qualitative and quantitative research and analysis to support policy decisions on all issues related to microfinance, innovative international financing, Public-Private Partnerships, remittances, and Development Finance Institutions.• Broadened understanding of key barriers faced by entrepreneurs and small businesses in developing countries while examining and summarizing existing research and literature.

• Worked directly with Small and Medium Enterprises in Quebec as well as large Multinational Corporations in order to build relationships that met procurement needs and supported local business.• Implemented innovative and creative database management solutions to reduce department time spent on database queries for clients.

• Statistical Analysis and Reporting Section - Chief Financial Officer Branch• Report generation and data analysis to support Policy Analyst research and Executive Management reporting requirements.

• Co-Founded and structured this Not-for-profit corporation and served as its first elected President, creating and managing a team of 16 executives and a $50,000 budget, representing over 900 paid student members.

• Supported senior policy analysts in the Periodical Publishing Policy division.• Collected and analyzed data on consumer magazine consumption in Canada and on recipients of Canadian Heritage’s Aid to Publishers (ATP) program.

• Elected representative of all undergraduate students enrolled in the International Development and Globalization program.• Chair of executive committee responsible for planning and running International Development Week 2013.• Chair of International Development Student Committee.

• Facilitated information sessions, lead discussions, promoted EWB initiatives to students across campus, and planed events.• Managed and recorded all revenues and expenses for the University of Ottawa EWB chapter.

• Managed a $20,000 budget, handled all corporate communications, and assisted in general planning for Canada's largest student-organized development conference.