Frank Morales

Frank Morales Email and Phone Number

Senior Marketing Executive | Acquisition | Retention | LTV | CAC| CPA| Omnichannel | Retail | E-commerce | DTC | Email | Loyalty | CRM | Brand Management | Strategy | Early Stage VP| Digital Marketing | EBITDA Growth @ Perry Ellis International
Frank Morales's Location
Fort Lauderdale, Florida, United States, United States
Frank Morales's Contact Details

Frank Morales personal email

About Frank Morales

“Work hard in silence and let success make the noise.” - Frank OceanI am a seasoned and highly experienced Marketing leader with proven success driving sales and ebidta performance by leveraging branding, consumer insights that utilize data-driven research to build acquisition and retention strategies to lower CAC/CPA and build LTV across segments, channels and platforms including but not limited to: ecom, dtc, retail, affiliates, facebook, google, snapchat, SMS. I have expertise in steering multifunctional domains with highly reputed business establishments, specialized skills in formulating relationship building, solution selling, contract negotiations, new account development, branding, retail, and CPG industries with knowledge in media strategy and operations and inventory planning. Skills★Strategic & Operations Planning ★Financial Planning★Business Planning ★Business Development ★Budgeting ★Product Launch★CAC, CPA Growth Strategies Impacting LTV★Digital, Ecom, Mobile Sales and Tech Stack Development★ SEO, SEM, and Content Planning★Key Account Management ★P & L Management & Sales Promotion ★Process Improvement ★Cross-Functional Team Leadership ★Competitive Analysis, Media Planning & Buying ★Relationship Building ★Contract Negotiations ★Training and Leadership ★Customer Service ★Client Relationship Management ★Team Management Platforms Used - • Email - Klaviyo, Listrak, Responsys (Oracle Campaign Management), MailChimp• SMS - Listrak, Responsys (Oracle Campaign Management)• Forecasting for Ad Inventory DMP - DoubleClick, Yield X• Ad Platforms - Facebook, Twitter, Pinterest, Snapchat, Google Shopping• Product Sales - NPD, Nielsen• Reporting & Analytics - Adobe Omniture, Google Analytics, Legacy Tools, SAP Business Intelligence, TableauIndustries - • Retail• E-commerce• Start-Ups • Pet Specialty - Dog/Cat Food, Pet Supplies, Services - Dog Wash, Grooming• Fashion Apparel - Men's & Women's Clothing • Grocery Retail• Consumer Electronics• CPG/FMCG

Frank Morales's Current Company Details
Perry Ellis International

Perry Ellis International

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Senior Marketing Executive | Acquisition | Retention | LTV | CAC| CPA| Omnichannel | Retail | E-commerce | DTC | Email | Loyalty | CRM | Brand Management | Strategy | Early Stage VP| Digital Marketing | EBITDA Growth
Frank Morales Work Experience Details
  • Perry Ellis International
    Senior Director - E-Commerce
    Perry Ellis International Nov 2023 - Present
    Doral, Fl, Us
    Provide strategic leadership for the growth and development of digital businesses across a diverse portfolio of brands and oversee multiple e-commerce P&Ls, with a focus on driving profitability, scalability, and innovation. Help define and drive the digital strategy, working closely with cross-functional teams including marketing, merchandising, design, operations, and product. Responsibilities:Leadership and Strategic Vision: Own full P&L accountability for e-commerce business units, optimizing for growth, margin, and operational efficiency. Develop and execute the long-term vision for the brands under management, aligning digital business strategies with the overall company and licensee goals and driving profitable growth across the brands. Cross-Functional Collaboration: Act as a key stakeholder in cross-functional teams to improve operations and deliver business outcomes.Customer Experience Leadership: Guide the vision for digital customer experiences, driving enhancements in site merchandising, UX/UI, and personalization strategies. Use data-driven insights to influence customer engagement and optimize the path to purchase across the digital ecosystem.Innovation and Technology: Strong knowledge of e-commerce platforms (Shopify) and emerging technologies to drive digital innovation. Implement technologies that help scale and automate to deliver on goalsMerchandising and Inventory Strategy: Collaborate with merchandising and inventory teams to develop data-driven strategies to streamline and inform site-merchandising, content management with ecommerce tools.Data-Driven Decision Making: Lead the development and implementation of a data-driven culture within the digital team to drive insights and optimize performance across channels.Team Leadership: Lead, mentor, and help develop a high-performing digital team, fostering a culture of accountability, continuous learning, and innovation.
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  • Perry Ellis International
    Marketing Director, Loyalty Crm And Email
    Perry Ellis International Jun 2021 - Dec 2023
    Doral, Fl, Us
    • Own strategy, execution and optimization of entire lifecycle and retention marketing, including email, CRM, loyalty, site marketing, and customer segmentation across 6 DTC - Retail and Ecom apparel brands• Strong analytical skills with proven ability to scrutinize large amounts of data and turn it into actionable initiatives (including both quantitative and qualitative data) Experience with testing methodology and experience driving results through analytics• Develop a high performing team of lifecycle/retention marketers and ensure their continued development and growth within the organization• Skills - direct-to-consumer eCommerce, retention marketing, Email/CRM technologies, data analysis, research planning (quantitative and qualitative), P&L management, contract negotiation, marketing automation planning and execution, Acquisition & Retention Marketing, Loyalty, CRM, Email, SMS Strategy and Execution, E-commerce, Financial Planning, EBIDTA, Copywriting, Store Operations, Labor Planning, Event Marketing, Project management, Product Management, In-Store Experience & Signage, Services Marketing (Dog Grooming, Bathing, Spa), Merchandise Planning, Affiliate Marketing, Research Strategy (Quantitative & Qualitative)Platforms - Oracle Commerce Cloud, Oracle Messaging Cloud (Responsys), X-Store POS, Tableau (Light User), Facebook Ads, Google Ads, Snapchat Ads, Google Search Console, Google Analytics, • Platforms - Shopify, Listrak, Nosto, Oracle Customer Engagement, SAP Business Objects, Google Analytics, Basecamp, SurveyMonkey
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  • Miami Dade College
    Adjunct Professor
    Miami Dade College Jan 2014 - Mar 2024
    Miami, Fl, Us
    -Teach Business, Marketing and Entrepreneurship-Established intern programs with employers
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  • Primer
    Director, Growth Marketing
    Primer Oct 2020 - May 2021
    Scope - Develop media strategies to drive growth targets specifically on CAC (Customer Acquisition Costs), CPA (Cost Per Acquisition) across DTC E-commerce categories including :: Fitness, Grocery, Beauty, Health/Wellness, Fashion• Lower CPAs/CACs• Drive demand/traffic outcomes• Develop Creative that is relevant to ad platforms Skills - Acquisition Marketing, Media Planning Strategy, Media Optimization, Google Optimization, Facebook Optimization, Quantitative Research AnalysisPlatforms - Meta/Facebook Ads, Google Ads, Slack, In-Motion, Creative Brief Development, DTC Conversion Copy Copywriting. CRO
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  • Pet Supermarket
    Head Of Marketing
    Pet Supermarket Dec 2016 - Sep 2020
    Sunrise, Fl, Us
    Scope - Lead all marketing disciplines across brand, digital, social, ecom, PR, media mix, internal/external communications for field/store ops•Marketing campaigns delivered an average of 7x ROI across tactics – Social, Direct Mail, Affiliate, Email• Implemented new platforms to create foundational tech stack – Email ESP, E-Commerce Site, and CRM while developing new strategies for each• Increased Ecom revenue from $100k Annual Sales to $2MM in 12 months• Launched our new loyalty program driving AOV from $30 to $41 within a 6 month periodSkills - Acquisition & Retention Marketing, Loyalty, CRM, Email, SMS Strategy and Execution, E-commerce, Financial Planning, EBIDTA, Copywriting, Store Operations, Labor Planning, Event Marketing, Project management, Product Management, In-Store Experience & Signage, Services Marketing (Dog Grooming, Bathing, Spa), Merchandise Planning, Affiliate Marketing, Research Strategy (Quantitative & Qualitative)Platforms - Oracle Commerce Cloud, Oracle Messaging Cloud (Responsys), X-Store POS, Tableau (Light User), Facebook Ads, Google Ads, Snapchat Ads, Google Search Console, Google Analytics, Criteo, Pepperjam/Partnerize
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  • Univision Communications Inc.
    Director, Multi-Platform Planning & Strategy
    Univision Communications Inc. Aug 2014 - Dec 2016
    Miami, Florida, Us
    Scope - Planning and strategy for programming/content across multi-platforms of $500MM • Provide Media Valuations for senior leadership culminating in Netflix valuation of $30MM for content• Established campaign data analytic benchmarks for reach, frequency, visits, video views, video velocity, and video completion improving inventory efficiency by 5% (tiered classification)• Collaborated on various product app launches – Univision Now, Uforia, UNovelas
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  • Tigerdirect Business
    Director Integrated Marketing
    Tigerdirect Business Jul 2012 - Apr 2014
    Miami, Fl, Us
    Scope - Led integrated marketing planning across Retail, Web, B2B and Social•12% increase in referring traffic in Q4’12 and 24% of traffic increase in Q1 ’13, while sustaining a 5% budget reduction.• 27% revenue increase from new social media strategy Q2’ 13• Created and executed the Q4 promotions that lead to 30% growth (vs avg run rate) on key skus
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  • 22Squared
    Vp, Client Leadership Supervisor
    22Squared Sep 2010 - Mar 2012
    Atlanta, Ga, Us
    Top 25 independent agency. Lead the creation of a new agency capability (Hispanic) for the organization to effectively grow revenues. Primarily planned, directed and coordinated the marketing and advertising plans for Publix (General Market &Hispanic) with a $70MM budget• Member of Publix’s Internal Marketing Planning Team where all marketing strategies and tactics are planned for: budgets,labor hours, co-op, CRM, product selection, research opportunities, product bundling, business development• Reduced Advertising budget by 33% while increasing sales and units by 2.4% vs YA
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  • Zubi Advertising
    Account Supervisor
    Zubi Advertising Jun 2004 - Sep 2010
    Miami, Florida, Us
    Top 10 Hispanic ad agency. Managed corporate marketing and communications strategies for SC Johnson with ten brands (Windex, Pledge, Glade, Ziploc, etc). and a $29M budget• Launched 5 new products and spearheaded more than 25 integrated marketing campaigns• Achieved and average growth of 3.5 share points across 7 categories in the consumer packaged goods industry
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  • The Miami Herald
    Retail Account Executive
    The Miami Herald Aug 2003 - Jun 2004
    Miami, Fl, Us
    I was the the sales advertising executive for a territory and this opportunity allowed me to craft my interpersonal skills as well as my presentation skills.
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  • Nuñez Guim Mccarthy Advertising
    Advertising Intern
    Nuñez Guim Mccarthy Advertising Mar 2003 - Aug 2003
    A small, crafty independent shop that services regional clients. During my paid internship I was fortunate to be exposed to every department from soup to nuts.This allowed me to fall further into the advertising world confirming that this would be the career for me.
  • Tail Activewear
    Marketing Intern
    Tail Activewear Oct 2002 - Dec 2002
    Doral, Fl, Us
    Tail Activewear is a woman's clothing manufacturer for performance apparel. They focus on tennis and golf attire. I worked in their CRM department updating their databases for future client communications and helped with developing plans to expand their distribution footprint among retailers.
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Frank Morales Skills

Advertising Integrated Marketing Strategy Marketing Digital Marketing Digital Strategy Marketing Strategy Brand Development Digital Media Social Media Brand Management Customer Insight Social Media Marketing Marketing Communications Competitive Analysis Interactive Marketing Media Planning Relationship Marketing Email Marketing Market Research Mobile Marketing B2b Strategy Development Retail Product Marketing Leadership Creative Strategy Brand Awareness Google Analytics Marketing Research Consumer Insights Pricing Strategy Business Analysis Sku Analysis Brand Planning Shopper Marketing Multicultural Engagement Analysis Coremetrics Analytics Fmcg Contract Negotiation Product Management Channel Strategy Cross Channel Marketing Demand Forecasting Social Media Measurement Direct Marketing Crm Packaging Design

Frank Morales Education Details

  • University Of Miami Herbert Business School
    University Of Miami Herbert Business School
    Marketing
  • Florida International University
    Florida International University
    Advertising + Psychology (Minor)

Frequently Asked Questions about Frank Morales

What company does Frank Morales work for?

Frank Morales works for Perry Ellis International

What is Frank Morales's role at the current company?

Frank Morales's current role is Senior Marketing Executive | Acquisition | Retention | LTV | CAC| CPA| Omnichannel | Retail | E-commerce | DTC | Email | Loyalty | CRM | Brand Management | Strategy | Early Stage VP| Digital Marketing | EBITDA Growth.

What is Frank Morales's email address?

Frank Morales's email address is fr****@****ail.com

What is Frank Morales's direct phone number?

Frank Morales's direct phone number is +195435*****

What schools did Frank Morales attend?

Frank Morales attended University Of Miami Herbert Business School, Florida International University.

What are some of Frank Morales's interests?

Frank Morales has interest in Social Services.

What skills is Frank Morales known for?

Frank Morales has skills like Advertising, Integrated Marketing, Strategy, Marketing, Digital Marketing, Digital Strategy, Marketing Strategy, Brand Development, Digital Media, Social Media, Brand Management, Customer Insight.

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