Frank Morales Email & Phone Number

Doral, Fl, Us

Provide strategic leadership for the growth and development of digital businesses across a diverse portfolio of brands and oversee multiple e-commerce P&Ls, with a focus on driving profitability, scalability, and innovation. Help define and drive the digital strategy, working closely with cross-functional teams including marketing, merchandising, design, operations, and product. Responsibilities:Leadership and Strategic Vision: Own full P&L accountability for e-commerce business units, optimizing for growth, margin, and operational efficiency. Develop and execute the long-term vision for the brands under management, aligning digital business strategies with the overall company and licensee goals and driving profitable growth across the brands. Cross-Functional Collaboration: Act as a key stakeholder in cross-functional teams to improve operations and deliver business outcomes.Customer Experience Leadership: Guide the vision for digital customer experiences, driving enhancements in site merchandising, UX/UI, and personalization strategies. Use data-driven insights to influence customer engagement and optimize the path to purchase across the digital ecosystem.Innovation and Technology: Strong knowledge of e-commerce platforms (Shopify) and emerging technologies to drive digital innovation. Implement technologies that help scale and automate to deliver on goalsMerchandising and Inventory Strategy: Collaborate with merchandising and inventory teams to develop data-driven strategies to streamline and inform site-merchandising, content management with ecommerce tools.Data-Driven Decision Making: Lead the development and implementation of a data-driven culture within the digital team to drive insights and optimize performance across channels.Team Leadership: Lead, mentor, and help develop a high-performing digital team, fostering a culture of accountability, continuous learning, and innovation.

Doral, Fl, Us

• Own strategy, execution and optimization of entire lifecycle and retention marketing, including email, CRM, loyalty, site marketing, and customer segmentation across 6 DTC - Retail and Ecom apparel brands• Strong analytical skills with proven ability to scrutinize large amounts of data and turn it into actionable initiatives (including both quantitative and qualitative data) Experience with testing methodology and experience driving results through analytics• Develop a high performing team of lifecycle/retention marketers and ensure their continued development and growth within the organization• Skills - direct-to-consumer eCommerce, retention marketing, Email/CRM technologies, data analysis, research planning (quantitative and qualitative), P&L management, contract negotiation, marketing automation planning and execution, Acquisition & Retention Marketing, Loyalty, CRM, Email, SMS Strategy and Execution, E-commerce, Financial Planning, EBIDTA, Copywriting, Store Operations, Labor Planning, Event Marketing, Project management, Product Management, In-Store Experience & Signage, Services Marketing (Dog Grooming, Bathing, Spa), Merchandise Planning, Affiliate Marketing, Research Strategy (Quantitative & Qualitative)Platforms - Oracle Commerce Cloud, Oracle Messaging Cloud (Responsys), X-Store POS, Tableau (Light User), Facebook Ads, Google Ads, Snapchat Ads, Google Search Console, Google Analytics, • Platforms - Shopify, Listrak, Nosto, Oracle Customer Engagement, SAP Business Objects, Google Analytics, Basecamp, SurveyMonkey

Miami, Fl, Us

-Teach Business, Marketing and Entrepreneurship-Established intern programs with employers

Scope - Develop media strategies to drive growth targets specifically on CAC (Customer Acquisition Costs), CPA (Cost Per Acquisition) across DTC E-commerce categories including :: Fitness, Grocery, Beauty, Health/Wellness, Fashion• Lower CPAs/CACs• Drive demand/traffic outcomes• Develop Creative that is relevant to ad platforms Skills - Acquisition Marketing, Media Planning Strategy, Media Optimization, Google Optimization, Facebook Optimization, Quantitative Research AnalysisPlatforms - Meta/Facebook Ads, Google Ads, Slack, In-Motion, Creative Brief Development, DTC Conversion Copy Copywriting. CRO

Sunrise, Fl, Us

Scope - Lead all marketing disciplines across brand, digital, social, ecom, PR, media mix, internal/external communications for field/store ops•Marketing campaigns delivered an average of 7x ROI across tactics – Social, Direct Mail, Affiliate, Email• Implemented new platforms to create foundational tech stack – Email ESP, E-Commerce Site, and CRM while developing new strategies for each• Increased Ecom revenue from $100k Annual Sales to $2MM in 12 months• Launched our new loyalty program driving AOV from $30 to $41 within a 6 month periodSkills - Acquisition & Retention Marketing, Loyalty, CRM, Email, SMS Strategy and Execution, E-commerce, Financial Planning, EBIDTA, Copywriting, Store Operations, Labor Planning, Event Marketing, Project management, Product Management, In-Store Experience & Signage, Services Marketing (Dog Grooming, Bathing, Spa), Merchandise Planning, Affiliate Marketing, Research Strategy (Quantitative & Qualitative)Platforms - Oracle Commerce Cloud, Oracle Messaging Cloud (Responsys), X-Store POS, Tableau (Light User), Facebook Ads, Google Ads, Snapchat Ads, Google Search Console, Google Analytics, Criteo, Pepperjam/Partnerize

Miami, Florida, Us

Scope - Planning and strategy for programming/content across multi-platforms of $500MM • Provide Media Valuations for senior leadership culminating in Netflix valuation of $30MM for content• Established campaign data analytic benchmarks for reach, frequency, visits, video views, video velocity, and video completion improving inventory efficiency by 5% (tiered classification)• Collaborated on various product app launches – Univision Now, Uforia, UNovelas

Miami, Fl, Us

Scope - Led integrated marketing planning across Retail, Web, B2B and Social•12% increase in referring traffic in Q4’12 and 24% of traffic increase in Q1 ’13, while sustaining a 5% budget reduction.• 27% revenue increase from new social media strategy Q2’ 13• Created and executed the Q4 promotions that lead to 30% growth (vs avg run rate) on key skus

Atlanta, Ga, Us

Top 25 independent agency. Lead the creation of a new agency capability (Hispanic) for the organization to effectively grow revenues. Primarily planned, directed and coordinated the marketing and advertising plans for Publix (General Market &Hispanic) with a $70MM budget• Member of Publix’s Internal Marketing Planning Team where all marketing strategies and tactics are planned for: budgets,labor hours, co-op, CRM, product selection, research opportunities, product bundling, business development• Reduced Advertising budget by 33% while increasing sales and units by 2.4% vs YA

Miami, Florida, Us

Top 10 Hispanic ad agency. Managed corporate marketing and communications strategies for SC Johnson with ten brands (Windex, Pledge, Glade, Ziploc, etc). and a $29M budget• Launched 5 new products and spearheaded more than 25 integrated marketing campaigns• Achieved and average growth of 3.5 share points across 7 categories in the consumer packaged goods industry

Miami, Fl, Us

I was the the sales advertising executive for a territory and this opportunity allowed me to craft my interpersonal skills as well as my presentation skills.

A small, crafty independent shop that services regional clients. During my paid internship I was fortunate to be exposed to every department from soup to nuts.This allowed me to fall further into the advertising world confirming that this would be the career for me.

Doral, Fl, Us

Tail Activewear is a woman's clothing manufacturer for performance apparel. They focus on tennis and golf attire. I worked in their CRM department updating their databases for future client communications and helped with developing plans to expand their distribution footprint among retailers.

Mba, Marketing

Bachelor Of Science, Advertising + Psychology (Minor)