Founding director and currently heading the team developing H & F, a new premium travel advisory and visitor experience curation service for guests seeking authentic vacations in Ireland. Facilitator and guest speaker on "Entrepreneurial Thinking & Innovation" with The UCD Innovation Academy www.innovators.ie Uses a structured sales approach, signed up blue chip clients and sponsors to support unique events and experiences. Works with well-known brands to design, develop and implement sponsorship-activation programmes and co-branding initiatives. Uses BASECAMP project management software to set milestones, encourage collaboration, monitor progress, manage deadlines and results.Initiates new event concepts, forming teams of contractors to plan, staff and implement these new concepts. Project management Request For Proposal (RFP) process for various tenders. Implements social media, print and online PR for events by liaising with journalists, website moderators and bloggers. Design on-line content and event brochures with graphic designers. Develop accounting systems with event budgeting and accounting procedures for events.

Lectured in Marketing, Advertising, Negotiation Skills, Sales Promotions, Direct Marketing for their Business School. Developed and updated various courses in Marketing, Sales Promotion and Negotiation Skills.

Sold participation in corporate sports events (Corporate Games, UK CHALLENGE etc.) to corporates in UK and Ireland. Average sale STG£5K.

Through working with local Business Partners, won new software licence income from banks in the West Africa and South Africa regions – average deal US$1M.Managed a team of business partners in the region. Retained existing income streams and increase income from selling additional software modules to existing client base, (minimum deal size US$25K.) Managed the sales cycle with Business Partners. This included initial prospecting, completion of Requests For Information (RFIs) and Requests For Proposals (RFPs) high level board presentations and closing the deal. Worked with Business Partners to implement and monitor Implementation Projects and Service Level Agreements (SLAs) standards, for technical support for new and existing clients.

Regional Manager, Asia Pacific June 1997 – Nov 2000: Sold banking services and software to international banks based in London and Asia. Increased annual revenue by 10% on average by driving sales and protecting income streams from allocated client portfolio – average annual income stream STG£3M.Developed and maintained a regular customer contact programme from director to operations levels within an allocated travel & entertainment budget. Coached a support team on delivering SLA standards for customer service and technical support.

Worked in sales roles, targetting SMEs, selling branch banking services, franchise finance and multi-currency credit card acquisition services.

Various marketing contract roles in Wang Computers, Irish Trade Board amongst others.