Franklin Lopes Email & Phone Number

State Of São Paulo, Brazil

São Paulo Area, Brazil

To truly understand the array of codes and values embedded in houses and objects, we need to look beyond just what people say. It's essential to attribute meaning to the collection of objects and materials that are part of everyday life. This helps us decode the behavioral messages behind people's tastes, choices, and desires.Our methodology aims to portray behaviors, attitudes, and lifestyles by studying the objects, materials, and everything else that makes up a person's visual universe. Whether it's an individual, group, tribe, or community, we delve into their visual and material culture.The primary goal of this approach is to uncover the signs and values that form the network of meanings guiding people's behavior and identity construction. More than just a data collection method, our research is about experiencing, interpreting, and representing the visual and cultural aspects that shape people's lives.Our main clients include: Itaú Cultural, MAM (Shopman, Programa de Sócios), Box1824, Natura, Nike, Pepsico, O Boticário, Converse, COR. Inovação, Alexandria Group, Narita Design, Estilingue Filmes, Bic, J. Macedo (Farinhas Dona Benta), Unilever (Dove Men+Care), BRF (Perdigão, Qualy), Memphis (Senador, Alma de Flores, Ann Bow), Coty (Paixão, Sanifill, Risqué), Dotz, Reserva, Unicef (Xenofobia no Brasil), Ambev (Brahma, Stella Artois), Bauducco, Uber, Talk Inc, and Heineken.

São Paulo

Zodíaco is a Thick Data & Cultural Strategy bureau dedicated to studying and promoting the affective and cultural value of brands and organizations. Clients attended: Coty (Sanifil, Paixão, Risqué), Danone (Activia, Apta), Reserva, Dots, Unicef, Natura, Cinemark, Telecine, Loft, among others.

Main Activities- Behavioral study project development with young people between the ages of 18 and 24 from the Northeast region of Brazil with the objective of creating insights and generating inspiration for the construction process of a beverage brand from the Pernod Ricard portfolio, a multinational company in the business of alcoholic beverages.- Activity coordination for the team allocated in three different cities. - Visual ethnography work development aiming to find aspects related to fashion, local culture and other attributes that interfere in the construction of values as well as desires that interfere in the behavior of the studied group.

Main Activities- Visual ethnography work development, with the purpose of finding and portraying the different urban tribes that are formed as a result of sports practices such as skateboarding, surf, running and football. - Coordination, editing, and management of the photographic content collected in the two cities involved in the project, São Paulo and Rio de Janeiro.

Main Activities - Customized development of proposals to each client’s set of issues/needs. - Planning and Managing of activities related to the projects. - Activity coordination of the teams allocated in each project. - Client interface by the means of meetings and project status reports. - Company blog content management

Main Activities- Project development related to cultural portraits, methodologies developed with basis on visual anthropology that seeks to portray behaviors, styles and attitudes via images.- Execution of projects related to child nutrition, the future of the internet and the new habits of the low income level population.

Main Activities - Formulation of institutional company strategies related to the fields of Communications, New Businesses and Administration. - Development of performance and quality standard indicators of the executed projects. - Carried out studies regarding the impact of the information era in the young public’s behavior in different spheres. Two articles were developed as a result of the study and were published in the company blog (www.b27.com.br/blog). The articles discussed the following subjects: The “Youth and Music in the Information Era” [O Jovem e a Música na Era da Informação] and “The Youth and Politics in the Information Era” [O Jovem e a Política na Era da Informação].- Follow-up and supervision of the project areas. - Project execution for the following companies/enterprises/foundations: • Third Sector Organizations: Itaú Cultural, Museu de Arte Moderna de SP, Instituto Pensarte • Companies: Yahoo!, Pernod Ricard, Olla, EPTV, Nextel. • Advertising Agencies: Euro RSCG, Loducca, MPM, Age, LiveAd, Samurai- Development of strategic partnerships with institutions such as: • Fundação Getúlio Vargas (FGV), a renowned university, which is an academic setting for classes and lectures within the research and strategy discipline. It is mainly focused on the client and it is a place where research studies are held by students throughout the semester. • São Paulo Museum of Modern Art – provided consulting services that was focused on communication strategies, audience formation process and resource fundraising.

Main Activities - Foundation and structuring of a behavioral research company, focused on the understanding of different consumer niches, using behavior analysis and social relationships that define these niches as a starting point. - Definition of the company’s concept, vision, positioning and research methodologies. - Field team training and development of coordinators that were apt to apply the research methodologiesutilized by the company. - Multidisciplinary team coordination [anthropologists, psychologists, photographers, vídeo-makers, journalistsand publicists]- Cash flow and process development pertinent to the company’s project field. - Research proposal development for potential clients. - Creation of personalized research tools, customized according to each project’s reality, with a central scope ofimmersing in the studied public’s particular reality.

Formação Em Governança Para Acionistas De Empresas Familiares

Master'S Degree, Photography And Urban Cultures

Activities and Societies: Urban photography, Visual ethnography and urban research, Communications for urban planning, Community arts.

Bachelor'S Degree, Business Administration