Franklin Defelice Email & Phone Number

New York City Metropolitan Area

New York, United States

New York City Metropolitan Area

Greater New York City Area

Greater New York City Area

Led overall social media marketing efforts for the Thomson Reuters corporate brand, including brand strategy, paid media, and content/editorial strategy. Additionally, I directed and maintained agency, partner and platform relationships for Thomson Reuters. Working within Thomson Reuters internal creative agency, I also advised internal clients and.

Greater New York City Area

Oversaw and managed a team of writers to guide editorial agenda and content planning for all brands’ social marketing efforts. Directed brand and content strategy for clients to ensure all content is consistent with brand pillars and objectives. Worked within the Moment Studio content creation team team to plan, concept, produce and create content across.

Directly managed multiple brand teams to plan and execute social plans for clients, with a focus on social strategy and content. Oversaw the NY/NJ Super Bowl Host Committee’s Social Media Communication Center during Super Bowl 48; as part of the SMCC, was responsible for overall social listening and response strategy, as well as organizing and training.

Was responsible for the day-to-day social marketing efforts of Pepsi, including all content and copy creation across channels. Was the main client facing contact for Pepsi’s social strategy, content and publishing. Provided social strategy, insights, reporting and community engagement for all Pepsi social channels.

New York, New York

Launched and maintained Facebook pages for luxury watch brands Bulova and Bulova Accutron. Oversaw projects and outreach to build awareness of Bulova’s Facebook page, including multiple interactive giveaways. Wrote copy for digital and social media efforts, including web, e-blasts, Facebook and other marketing materials. Managed naming projects, from.

Wrote and maintained a blog on employment law news, containing 200+ posts (http://tiny.cc/Vcpp4). Created and managed online, print and video marketing efforts, including search engine optimization.

• Managed and executed social media outreach on Facebook and Twitter for Cablevision throughout retransmission dispute with Fox
• Created content and managed social media outreach on Facebook and Twitter for Fuse Network and MSG Network
• Performed landscape analysis for clients to identify current online trends and select ideal outlets for messaging
• Monitored and responded to online activity mentioning or directed at clients and their interests
• Engaged online target communities to maximize impact of public relations campaigns

• Researched social media strategies for CanConnect.org, a cancer support community
• Interviewed patients and medical professionals to evaluate health and personal social network needs
• Used the Drupal platform to explore multimedia features and maximize the utility of CanConnect

Master Of Arts (M.A.), Media Culture And Communication; Technology And Society

Bachelor Of Arts (B.A.), Communication Studies, Geology