Oversee the creation, execution, and optimization of digital advertising campaigns on StackAdapt, Microsoft Ads, MNTN, and Google AdsWork closely with clients to understand their business objectives, develop tailored advertising strategies, and provide regular performance updatesAnalyze campaign data to identify trends, insights, and areas for improvement. Use this information to make data-driven decisions and optimize ad performanceEfficiently manage advertising budgets, ensuring maximum ROI for our clientsConduct A/B tests to determine the most effective ad creatives, formats, and targeting strategiesPrepare detailed reports on campaign performance, including key metrics such as impressions, clicks, conversions, and ROIKeep abreast of the latest trends, tools, and best practices in digital advertising to ensure our clients remain competitive

Develop and oversee the creation of paid media plans based on budgets, target audience, and key performance indicators (KPIs).Collaborate with analytics partners and the Loyalty Program team to identify target customer groups and set measurement targets for ROI.Provide strategic guidance to the Creative Team on optimizing campaigns for KPIs.Serve as the liaison between creative and media agencies to ensure seamless communication and alignment of initiatives.Manage creative assets and promotional calendars to ensure messaging aligns with campaign parameters.Continuously test, measure, and optimize the use of the marketing budget to maximize effectiveness.Identify and implement innovative outreach methods across various media channels.Drive the day-to-day management and execution of paid media strategies.Write and oversee media-related project briefs that support the overall strategy.Review media agency proposals and facilitate final sign-off with marketing leadership.Collaborate with third-party agencies for paid social, programmatic, paid search, and influencer collaborations.Stay updated on industry regulations, requirements, and trends to ensure compliance and leverage emerging opportunities.

Responsible for developing and executing shopper marketing strategies and programs that drive sales growth and increase brand awareness. Deep understanding of consumer behavior and shopper insights, as well as demonstrate the ability to collaborate with cross-functional teams to deliver integrated marketing campaigns that engage and motivate shoppers to purchase our products.Develop and execute shopper marketing plans that drive traffic, increase basket size and promote brand awareness.Collaborate with internal teams to create compelling in-store displays, promotions, and merchandising programs.Analyze shopper data and insights to identify trends, develop key insights and make recommendations for future marketing campaigns.Manage relationships with retail partners, ensuring the execution of shopper marketing programs are aligned with their business objectives.Work closely with the sales team to develop customer-specific marketing programs that meet the needs of our retail partners.Monitor and report on the effectiveness of shopper marketing initiatives and adjust plans accordingly.Track effectiveness of campaigns using campaign performance management tools

Deep client engagementBuild rapport and credibility with a range of clients based on trust and expert strategic counsel; create strong foundations for ongoing business building opportunitiesEnsure delivery of consistent, efficient reliable agency supportCreate opportunities to infiltrate & navigate the client organization with independence, adding value to the role of the agencyQuickly and effectively resolve client problems/concerns to ensure client satisfactionWorld-Class strategic & creative solutionsDevelop expertise in the client’s business, category, competitors, market trends; share information with internal team membersLead development of marketing solutions to address client’s challengesCollaborate with Strategy and Creative to meet key client marketing objectivesDeliver on-going thought leadership and pro-active business solutions to clientPartner with cross-functional leaders across the agency and with leaders at partner-agencys to bring forward complete solutionsGuide client in evaluating effectiveness of marketing programs and determine next stepsTeam leadership & financial healthLeading agency team to successfully meet client needsManage team of subordinates to deliver on agency best practices in account managementLead development of direct reports through mentorship, coaching and ongoing performance feedback and identification of learning opportunitiesTrack budgets and manage revenue forecasting for assigned account(s) and oversee account(s) profitabilityAgency Business BuildingIdentify and take responsibility for opportunities to meet/exceed revenue goalsWork amongst team/Agency to build skills and optimize ways of workingContribute to achievement of Agency goals

Design optimal customer experiences throughout the CRM process to meet client business objectivesPrepare strategic campaigns and recommendations to ensure sound, achievable objectives and strategies are being establishedContinually research and investigate consumer and industry trends and be recognized as a SME for our client’s businessDrive interactive DR strategies for acquisition, retention and win back campaignsWork collaboratively with Creative/Design to produce effective campaign assets and maintain best practices (website, e-Commerce, mobile, email, video, social media content, display, etc.)Develop demand generation and lead nurturing communication plans utilizing marketing automation platformsDevelop social media strategies for lead generation, community engagement, influencer strategies, and growthRecommend best practice Search Engine Optimization (SEO) and Search Engine Marketing (SEM) throughout the customer journeyKeep abreast of best practice and technology updates that will have an impact on channel performanceGuide marketing, creative, client services and planning in the identification of marketing opportunitiesGuide campaign ROI and analytics to maximize performance and efficienciesPartner with analytics to monitor media performance, assess patterns to identify customer trends, and research business intelligence reports to recommend campaign test and learn improvements and optimizationSupport Decision Sciences leadership in developing insight and executing against marketing and communications plans

Marketing advisor/consultant for:Poof DiapersM3 Life SciencesMailers HQBacchus Tasting roomSpretz LLC• Study company profile and operations to understand its marketing needs• Conduct marketing research to identify industry trends and commercial opportunities• Develop and implement a marketing strategy according to objectives and budget• Prepare detailed proposals and marketing plans• Advise on branding, positioning, communications and other marketing issues• Give direction to marketing efforts with the most effective methods and tools• Liaise with marketing department and external vendors• Monitor marketing projects and analyze results• Write reports with suggestions for improvements and new ideas

• Manage fully integrated go-to-market plans to increase overall Consumer and Employer membership, with a focus on acquisition, retention, conversion activities as well as Employer sales support• Partner with line of business owners to achieve objectives, strategies, goals and measures. Ensure analytical rigor is continuously applied to optimize the plans' implementation.• Lifecycle marketing, lead generation, management, and retention capabilities in support of all Marketing activities.• Leverage departmental analytics, communications, company retention tactics, and digital strategies to carry out effective campaigns. Multi-channel strategy and communications—website, email marketing, CRM and direct response promotions—including appropriate messaging and presentation of offers to maximize conversion and profitability.• Develop segmentation and positioning activities in order to support overall program strategy. Partner with leadership to monitor economic trends, evaluate and assess market and competitive opportunities.• Collect customer insights and competitive intelligence and using them to inform business decisions and action-oriented recommendations that drive a bottom line impact, including effective tools and materials to help sales deliver results.• Contribute to downstream goals of reducing paper usage and reducing customer calls/inquiries to our customer service representatives• Effectively position the company in the marketplace. Work with Marketing Insights to conduct primary and secondary research on consumer trends.• Prospect tracking studies as well as ad-hoc qualitative and quantitative consumer market research. Track effectiveness of go-to-market strategies.• Contribute to vendor relations and quarterly budget allocations• Expert on the numbers from demand drivers to enrollments, retention and revenues and profitability• Lead large cross-functional and project teams developing and implementing new marketing strategies, processes and tools.

Direct Mail Campaigns (Analytics, Forecasting, Creative development)• Own and execute all portions of our direct mail campaigns strategy, detailed planning, forecasting, creative development and execution of ongoing campaigns• Import leads from 3rd party sources, ensuring compliance with naming conventions, campaign requirements, and privacy policies• Develop and implement ongoing test and learn plans to iterate and optimize, improving results month over month.• Independent design and execute successful direct mail campaigns, and demonstrable talent for direct response copywriting.• Created a robust segmentation effort to develop a critical view of prospects via industry and other ethnographic and sociographic factors.• Push vendors to reduce cost while increasing quality, deliverability, and response.

Digital Medicare Campaigns (Landing Pages, Paid Search, OLA, Email, Social)• Manages components of larger projects• Reviews and edits marketing materials and coordinates editing process with internal and external partners.• Assists consultant in day-to-day client management.• Develops and maintains communication forum for best practice sharing across regional client base.• Assists in development/writing of campaign brief and working with agency to develop tactical executions.•Manages project management of Direct Marketing campaigns and contributes to improvements in project management methodologies and processes.• Prepares reports and analyses for decision-making purposes.• Works independently to ensure information is being communicated to cross-functional partners and outside vendors/agencies in order to meet campaign deadlines.• Experience working in fast-paced, deadline-driven environments.• Excellent written and verbal skills.• Proven self-starter with strong ability to meet deadlines.• Problem-solving skills.• Ability to manipulate data in order to make business recommendations.• Direct marketing experience in multiple channels (i.e. paid search, direct mail, email, banners, shared mail, radio, television, print ads).

Direct Marketing Medicare (Direct Mail, Email, IVR)• Assists in agency coordination of media placement and creative development for direct response marketing• Develops and manages 800# phone bank• Monitors project status and communicates changes to marketing consultants and external partners• Develops and maintains systems for project archiving and trains staff on proper procedures, including invoice tracking and agency budget reconciliation• Reviews and edits marketing materials and coordinates editing process with internal and external partners• Develops and maintains process for monitoring and communicating competitive advertising• Manages project management of Direct Marketing campaigns• Manages campaign reporting and analysis• Adhering to deadlines and daily tasks is critical for department objectives• Typically involves interpreting and carrying out general guidelines• Requires some judgment to develop alternatives• Provides information to others to be used in the decision-making process• Ability to assess, prioritize issues, and make recommendations for alternate solutions• Ability to solve problems independently or know when to escalate to other staff members/management• Develops solutions to a variety of problems of moderate scope and complexity using judgment within defined practices and procedures• Assesses information to identify the best solution from existing alternatives• Interacts and communicates with Database Marketing Management & Analytical Staff, Market Research, Vendor Partners, Colleagues/peers, Marketing Management• Exchanges and interprets non-routine information and/or collaboration of work• Can assist with development, enhancement and management workflow process improvements• Provides periodic informal work guidance/direction to and training of team members with less experience• Can independently provide work guidance/direction to vendors/agencies on projects within work scope

Promotional Materials and Packaging • Originated, delivered, edited, and optimize marketing materials.• Certified that messages are supportive of and consistent with marketing strategies.• Created brochures and sell sheets as well as thought leadership materials.• Mass-mailed materials.• Formulated and actualized marketing communications campaigns• Liaised with the manager and business units to determine event budget and manage expenses to that budget.

• Perform all functions at the circulation desk including set-up and closing, registering borrowers,• issuing library cards, explaining library policies and procedures, assisting users in locating books• and information, charging and discharging materials and collecting and recording fines and fees.• Manage overdue records and maintain all files relating to them.• Process library monies and maintain library fees collection records.• Manage magazine and newspaper subscriptions and collection.• Type correspondence, forms, reports, and other library related items.• Sort and distribute incoming mail.• Maintain circulation statistics.• Operate all library and office equipment such as personal computer, calculator, online charging• system and catalog, photocopiers, and printer.• Shelve books and maintain shelf order.• Request interlibrary loans and maintain interlibrary loan statistics.• Working knowledge of the nature and the functions of libraries.• Has the ability to lift and move boxes, equipment, and/or furniture up to fifty (50) pounds.• Other duties as assigned.

• Assembles, breaks down and manages patient charts and records.• Transcribes all doctors and nurses orders. Enters them into system and dates, stamps and signs them when completed.• Seeks clarification of all illegible and illegal orders. Processes all “stat” and “now” orders before any others.• Responds to patient intercom requests for assistance.• Welcomes and greets all visitors to the unit, while maintaining a log detailing visitor access.• Answers telephone and transfers calls to patients, nurses and doctors.• Documents all patient notes as directed by ordering physician and nurse.• Follows all discharge protocol for patients and their charts.• Arranges for patient and chart transport.• Prioritizes workload and responsibilities.• Places all lab and test results in the proper patient medical records.• Identifies abnormal or unusual results and notifies nurses and appropriate staff.• Regularly tests all equipment to ensure proper operation and informs staff when equipment malfunctions and puts in a request for repairs.• Orders and maintains necessary equipment for procedures.• Coordinates with nurses to ensure proper bed placement of patients.• Manages transfer of patients. Completes and coordinates all appropriate paperwork to ensure it follows patients to next bed assignment or to medical records department.• Checks inventory and orders products as needed to maintain unit supplies and inventory.• Maintains knowledge of codes and emergency procedures. Keeps crash cart properly stocked and notifies all staff of patient and unit related emergencies.• Maintains patient confidence while protecting private information in compliance with HIPAA.• Adheres to all departmental and organization rules and local, state and federal laws and regulations.• Regularly participates in training and education activities to improve knowledge and skills.

• Coordinate office activities and operations to secure efficiency and compliance to company policies• Supervise administrative staff and divide responsibilities to ensure performance• Manage agendas/travel arrangements/appointments etc. for the upper management• Manage phone calls and correspondence (e-mail, letters, packages etc.)• Support budgeting and bookkeeping procedures• Create and update records and databases with personnel, financial and other data• Track stocks of office supplies and place orders when necessary• Submit timely reports and prepare presentations/proposals as assigned• Assist colleagues whenever necessary

• Gathers patient information by collecting demographic information from a variety of sources; interacting with registration areas and physicians' offices; retrieving information from automated printer.• Maintains master patient index by completing assigned portion of daily audit trail; corrects and communicates problems according to established procedures.• Initiates the medical record by creating and processing the patient care record folder.• Maintains record availability by processing charts into the department; using chart mark-off procedures; facilitating chart location activities.• Retrieves medical records by following chart-out procedures; documenting reasons charts cannot be retrieved for statistical and follow-up purposes.• Delivers charts to assigned areas of the hospital by following established routing procedures.• Keeps health care providers informed by communicating availability or unavailability of the record.• Maintains quality results by following hospital standards.• Maintains continuity of work operations by documenting and communicating actions, irregularities, and continuing needs.• Maintains patient confidence by keeping patient records information confidential.• Serves and protects the hospital community by adhering to professional standards, hospital policies and procedures, federal, state, and local requirements, and jcaho standards.• Enhances medical records and hospital reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.

• Present, promote and sell products/services using solid arguments to existing and prospective customers• Perform cost-benefit and needs analysis of existing/potential customers to meet their needs• Establish, develop and maintain positive business and customer relationships• Reach out to customer leads through cold calling• Expedite the resolution of customer problems and complaints to maximize satisfaction• Achieve agreed upon sales targets and outcomes within schedule• Coordinate sales effort with team members and other departments• Analyze the territory/market’s potential, track sales and status reports• Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services.• Keep abreast of best practices and promotional trends• Continuously improve through feedback