Franklin Lowe, Mba, Sswb Email & Phone Number

Oversee the creation, execution, and optimization of digital advertising campaigns on StackAdapt, Microsoft Ads, MNTN, and Google AdsWork closely with clients to understand their business objectives, develop tailored advertising strategies, and provide regular performance updatesAnalyze campaign data to identify trends, insights, and areas for improvement..

West Sacramento, CA, US

Develop and oversee the creation of paid media plans based on budgets, target audience, and key performance indicators (KPIs).Collaborate with analytics partners and the Loyalty Program team to identify target customer groups and set measurement targets for ROI.Provide strategic guidance to the Creative Team on optimizing campaigns for KPIs.Serve as the.

West Sacramento, CA, US

Responsible for developing and executing shopper marketing strategies and programs that drive sales growth and increase brand awareness. Deep understanding of consumer behavior and shopper insights, as well as demonstrate the ability to collaborate with cross-functional teams to deliver integrated marketing campaigns that engage and motivate shoppers to.

New York, NY, US

Deep client engagementBuild rapport and credibility with a range of clients based on trust and expert strategic counsel; create strong foundations for ongoing business building opportunitiesEnsure delivery of consistent, efficient reliable agency supportCreate opportunities to infiltrate & navigate the client organization with independence, adding value to.

Woodland Hills, California, US

Design optimal customer experiences throughout the CRM process to meet client business objectivesPrepare strategic campaigns and recommendations to ensure sound, achievable objectives and strategies are being establishedContinually research and investigate consumer and industry trends and be recognized as a SME for our client’s businessDrive interactive DR.

• Marketing advisor/consultant for:Poof DiapersM3 Life SciencesMailers HQBacchus Tasting roomSpretz LLC
• Study company profile and operations to understand its marketing needs
• Conduct marketing research to identify industry trends and commercial opportunities
• Develop and implement a marketing strategy according to objectives and budget
• Prepare detailed proposals and marketing plans
• Advise on branding, positioning, communications and other marketing issues

Oakland, California, US

• Manage fully integrated go-to-market plans to increase overall Consumer and Employer membership, with a focus on acquisition, retention, conversion activities as well as Employer sales support
• Partner with line of business owners to achieve objectives, strategies, goals and measures. Ensure analytical rigor is continuously applied to optimize the plans' implementation.
• Lifecycle marketing, lead generation, management, and retention capabilities in support of all Marketing activities.
• Leverage departmental analytics, communications, company retention tactics, and digital strategies to carry out effective campaigns. Multi-channel strategy and communications—website, email marketing, CRM and direct.
• Develop segmentation and positioning activities in order to support overall program strategy. Partner with leadership to monitor economic trends, evaluate and assess market and competitive opportunities.
• Collect customer insights and competitive intelligence and using them to inform business decisions and action-oriented recommendations that drive a bottom line impact, including effective tools and materials to help.

Denver, Colorado, US

• Direct Mail Campaigns (Analytics, Forecasting, Creative development)
• Own and execute all portions of our direct mail campaigns strategy, detailed planning, forecasting, creative development and execution of ongoing campaigns
• Import leads from 3rd party sources, ensuring compliance with naming conventions, campaign requirements, and privacy policies
• Develop and implement ongoing test and learn plans to iterate and optimize, improving results month over month.
• Independent design and execute successful direct mail campaigns, and demonstrable talent for direct response copywriting.
• Created a robust segmentation effort to develop a critical view of prospects via industry and other ethnographic and sociographic factors.

Oakland, California, US

• Digital Medicare Campaigns (Landing Pages, Paid Search, OLA, Email, Social)
• Manages components of larger projects
• Reviews and edits marketing materials and coordinates editing process with internal and external partners.
• Assists consultant in day-to-day client management.
• Develops and maintains communication forum for best practice sharing across regional client base.
• Assists in development/writing of campaign brief and working with agency to develop tactical executions.

Oakland, California, US

• Direct Marketing Medicare (Direct Mail, Email, IVR)
• Assists in agency coordination of media placement and creative development for direct response marketing
• Develops and manages 800# phone bank
• Monitors project status and communicates changes to marketing consultants and external partners
• Develops and maintains systems for project archiving and trains staff on proper procedures, including invoice tracking and agency budget reconciliation
• Reviews and edits marketing materials and coordinates editing process with internal and external partners

Dublin, IE

• Promotional Materials and Packaging
• Originated, delivered, edited, and optimize marketing materials.
• Certified that messages are supportive of and consistent with marketing strategies.
• Created brochures and sell sheets as well as thought leadership materials.
• Mass-mailed materials.
• Formulated and actualized marketing communications campaigns

Stanford, CA, US

• Perform all functions at the circulation desk including set-up and closing, registering borrowers,
• issuing library cards, explaining library policies and procedures, assisting users in locating books
• and information, charging and discharging materials and collecting and recording fines and fees.
• Manage overdue records and maintain all files relating to them.
• Process library monies and maintain library fees collection records.
• Manage magazine and newspaper subscriptions and collection.

Mountain View, CA, US

• Assembles, breaks down and manages patient charts and records.
• Transcribes all doctors and nurses orders. Enters them into system and dates, stamps and signs them when completed.
• Seeks clarification of all illegible and illegal orders. Processes all “stat” and “now” orders before any others.
• Responds to patient intercom requests for assistance.
• Welcomes and greets all visitors to the unit, while maintaining a log detailing visitor access.
• Answers telephone and transfers calls to patients, nurses and doctors.

US

• Coordinate office activities and operations to secure efficiency and compliance to company policies
• Supervise administrative staff and divide responsibilities to ensure performance
• Manage agendas/travel arrangements/appointments etc. for the upper management
• Manage phone calls and correspondence (e-mail, letters, packages etc.)
• Support budgeting and bookkeeping procedures
• Create and update records and databases with personnel, financial and other data

• Gathers patient information by collecting demographic information from a variety of sources; interacting with registration areas and physicians' offices; retrieving information from automated printer.
• Maintains master patient index by completing assigned portion of daily audit trail; corrects and communicates problems according to established procedures.
• Initiates the medical record by creating and processing the patient care record folder.
• Maintains record availability by processing charts into the department; using chart mark-off procedures; facilitating chart location activities.
• Retrieves medical records by following chart-out procedures; documenting reasons charts cannot be retrieved for statistical and follow-up purposes.
• Delivers charts to assigned areas of the hospital by following established routing procedures.

• Present, promote and sell products/services using solid arguments to existing and prospective customers
• Perform cost-benefit and needs analysis of existing/potential customers to meet their needs
• Establish, develop and maintain positive business and customer relationships
• Reach out to customer leads through cold calling
• Expedite the resolution of customer problems and complaints to maximize satisfaction
• Achieve agreed upon sales targets and outcomes within schedule

Master Of Business Administration - Mba, Marketing/Marketing Management, General

B.A, Communication & Media