Franklin Scialom Email & Phone Number

Sydney, New South Wales, Australia

• Managing a $2.2M portfolio across +16 clients, ensuring all projects are delivered as briefed and ensuring client satisfaction, including Pernod Ricard, Accolade Group, Telstra, Breville, LUSH Cosmetics, Alpha H, Sephora, Cosmax Prestige Brands, Givenchy, Mr Black and more.• Working with factories in China to produce marketing POS collateral including full product management, from initial design to instore delivery.• Manage and lead in-store marketing activations including pop-ups and windows• Product development including beauty products and GWPs• Working with the design team to create exciting designs, innovative POS packaging and POS solutions.• Calculating client timeline and budget.• Monitoring budgets and taking responsibility for all quoting and invoicing across portfolios.• New Business Development in the aim of expanding the Beauty/Health category

Sydney, New South Wales, Australia

• Managed portfolio, ensured all projects are delivered as brief and ensuring client satisfaction, including Campari, Constellation Brands, Pernod Ricard, Key-Sun Laboratories and more.• Worked with factories in China to produce marketing POS collateral including full product management, from initial design to instore delivery.• Worked with the design team to create exciting designs, innovative POS packaging and POS solutions.• Calculated client timeline and budget.• Monitored budgets and took responsibility for all quoting and invoicing across portfolios.

Sydney, New South Wales, Australia

• Develop and implement a cohesive, compelling, and innovative annual marketing calendar, including campaigns to run across company CRM and social networks, that drives sales and increases market awareness.• Curation and running of Retail Doctor Group and events and networking seminars, including sourcing high quality co-speakers.• Managing and growing the Retail Doctor Group social networks, in particular the LinkedIn communities.• Developing detailed service offer EDM campaigns, to run both automatically across target segments and manually to main database. • Develop and grow Retail Doctor Group outbound marketing activity and lead generation lists.• Coordinate our preferred partners program.• Coordinate and implement the Retail Doctor Group marketing campaigns and schedules.• Manage and monitor all editorial and media enquiries including briefing key Retail Doctor Group spokespeople• Assist in communicating the marketing plan, calendar and KPIs to all stakeholders within the company at regular intervals.• Development of all content creation for EDM campaigns and social media, including email banners, presentation, and Instagram and LinkedIn posts.• Ensure profitable, strategic relationships with relevant stakeholders and external customers such as media and advertising are developed in a professional manner consistent with Retail Doctor Group values.• Utilise suitable analytical platforms (including but not limited to Google Analytics, Google Ads etc) to monitor and ensure continuous organic and strategic growth of all marketing platforms and Retail Doctor Group customer database.

Sydney, New South Wales, Australia

• Executed marketing plan for fragrance, make up and skincare categories.• Project managed all marketing collateral including POSM and bespoke local elements, flyers as well as visual transparencies/print rollouts• Lead on budget analysis ($3m budget), forecasting of POSM elements and sampling.• Delivered trade marketing instore activations, promotional planning and events for partners such as David Jones, Myer and Sephora (AUS/NZ).• Developed and communicated clear brand guidelines both internally and externally and responsible for the creation of all store planogram updates.• Drove and supported strategic capex projects and initiatives.• Supported ad hoc projects, database management and administration support including generating reports, presentation support and competitive analysis.• Managed stakeholder relationships.• Media content creation and management (videos and photos) for retailers.Achievements:• Successfully drove Christian Dior’s profitability in Sephora ANZ by 36% in 2019 by delivering creative marketing POS and improved stakeholder relationship.• Launched the first Backstage Studio and Maison Christian Dior Boutique in Australia in 2020 generating a 60% increase in online engagement via social media and website traffic.

London, United Kingdom

• Implemented the marketing activation of Fragrance, Make-up and Skincare launches (Locally produced elements).• Lead design, production and activation of XMAS locally produced elements and pop-ups/events.• Managed the lightbox database (2,500 visuals) and rollouts for every launch across UK and IRE.• Managed and monitored budgets to support marketing activities.• Developed Marketing and VM brand guidelines as well as monthly newsletter.• Responsible for all administration including send outs and raising purchase orders to agencies and suppliers)• Coordinated the execution of all CAPEX projects including bespoke elements, visuals and tester ordering.• Worked on presentations and analysis for strategy meetings.Achievements:• Organised the rollout of 2500+ lightboxes across UK and IRE resulting in 42% growth in sales from 2016-2017.• Successfully implemented more than 150+ Capex projects in relation to VM production and Trade Marketing activation.

London, United Kingdom

• Managed the lightbox strategy across the UK and Ireland for more than 320 doors.• Designed the brand guideline which included lightboxes, VM elements and planograms.• Responsible for the administration of the Merchandising department that included send outs and raising travel puchase orders when required.• Kept up to date maintenance, lightbox and soft merchandising budgets, which included raising purchase orders for suppliers and reporting to the Director of Merchandising.• Managed the production of merchandising displays.• Managed a part time assistant on Dior IMAGO.• Ordered ad-hoc visuals.

South Wharf, Melbourne

• Drove sales and delivered exceptional customer service by providing a positive shopping experience including friendly and helpful service and advice in all dealings with customers. • Used available resources to maintain up-to-date detailed knowledge of products to enable responses to customer queries and to relate product features and benefits to customers. • Assisted in the development of promotional campaigns and assured appropriate restocking and ticketing when required as well as cash and product delivery handling.• Achieved individual sales targets every month.

Région De Melbourne, Australie

• Assisted in the development of marketing activities with clients from various industries such as Oracle.• Online Social media campaign creation, scheduling and monitoring.• Updated client social media accounts and researched media lists by using and creating databases.• Draft business proposals and blog posts that reflected the companies’ values and strategic briefs. • Contribute to marketing and communications strategy for new client briefs including CRM email proposal, SEO campaign support and eventing/PR.

Port Melbourne

• Assisted in the development of Marketing and Merchandising activities for 40 stores across Melbourne.• Developed market research of specific product categories and formulated recommendations for ranging decisions and price positioning. • Contributed to proof reading/copy editing diary product range, restructured product database and also streamlined inspirational design tool. • Researched competitor offers and communication strategies to better understand customer needs and provided recommendations.• Assisted in the development of the social media strategy and CRM strategy.

Bachelor Of Commerce (Bcom), Marketing And Management

Diploma Of Digital Marketing With Training In Analytics, Digital Marketing

Masters Of Strategic Marketing, Marketing

French Baccalaureate (Option In Physics And Chemistry)