▪ Designed a London City Bike Rebalance algorithm including van departure time, van initial load, rebalance route, rebalance amount strategies, established a rebalance model based on the real-world data, help boosted rebalance efficiency▪ Refining the algorithm by taking factors into consideration such as station capacity, traffic and weather conditions

▪ Delivered actionable insights on market positioning of automotive industry including the development of digitalisation strategy on the industrial zone for an urban planning project in Chengdu▪ Prepared materials and provided presentation to a listed pharmaceutical company highlighting strategic and synergic assessments; successfully extended and upsold the project scope to a total of ¥800,000▪ Developed competition analysis for a state-owned construction enterprise and identified a multi-phase strategic planning with short-term and long-term milestones in the enterprise’s business restructure▪ Engaged in research approaches such as c-level interviews, qualitative and quantitative desktop research presenting high-quality deliverables including business proposals, presentation decks, final reports and public consultation papers, etc.

▪ Engaged in a diagnosis project for an American manufacturing enterprise to stop consecutive losses▪ Applied agglomerative hierarchical clustering, classify customers into 5 segments and proposed differentiated management scheme for each segment, boosted overall sales and cut CRM costs▪ Designed and tested cross-selling strategy via consumer behaviour analytics to help uncover business opportunities▪ Proposed focused strategy, divested 16% loss making and 670 unpopular product lines according to the long-tail product structure

▪ Delivered excellent project management and client engagement independently with face-to-face interviews to investigate the operational performance of a manufacturing client in a fast-paced 2-week auditing project▪ Pinpointed the reporting errors in an IPO project for a music group after interviewing inhouse accountants and journal attachments▪ Deployed pivot table to assess 1+ million expense records in a trend analysis exercise and identified a recognition error for client