Frank L. Yen Email and Phone Number
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As the Client Success Director at Agent3, I spearhead initiatives for prominent B2B organizations, including HPE, Freshworks, Amplitude, Pure Storage, Oracle, and Fortinet. My focus is on helping our clients develop their unique brand-to-demand identities through an integrated approach involving paid digital, data analytics, sales, social, and demand generation strategies. With 11 years of industry experience, I have developed a profound skill set. This skill set not only encompasses strategic marketing analysis and leveraging big data for problem-solving but also includes executing effective ABM strategies and leading teams to execute results-driven paid media campaigns. These campaigns generate leads, foster brand growth, and maximize revenue, thereby achieving significant business outcomes.My leadership at Markle has been particularly impactful on key accounts such as Visa B2B, Informatica, Qlik, E2Open, AWS, and Lumen B2B. I have applied advanced data analysis skills to drive insights and actionable recommendations. Additionally, I possess extensive expertise in managing cross-regional B2B social campaigns using platforms such as Facebook Ads Manager, LinkedIn Campaign Manager, and Twitter Analytics. These tools enhance campaign management and achieve customer-centric outcomes. I have also implemented Datorama for data visualization, supporting informed decision-making and report generation.Passionate about travel and creativity, I am committed to creating exceptional customer experiences. Holding degrees in political science and business management from the University of Oregon, with a minor in mathematics, my approach is driven by a positive, energetic, and collaborative spirit. My personal and professional mantra emphasizes the importance of being present and fully engaged in each moment—a philosophy that guides my approach to delivering client success and fostering team collaboration.
Proexhibits
View- Website:
- proexhibits.com
- Employees:
- 50
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Digital Marketing ManagerProexhibits Sep 2024 - PresentSan Francisco Bay Area
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Senior Consultant: Program Fulfillment And Client Success B2BNethawk Interactive, Inc. Feb 2023 - PresentSan Francisco Bay Area• Report directly to the president of the company, serving as a key subject matter expert advisor. Manage client onboarding, campaign execution, and develop content syndication processes using CRM tools to ensure seamless delivery and client satisfaction, while incorporating demand gen strategies to maximize lead generation.• Develop and implement strategies to optimize program fulfillment and drive client success, with a focus on integrating demand gen and lead gen tactics using CRM tools to enhance results.• Collaborate with internal teams to enhance client service delivery and develop best practices, including the integration of demand gen and lead gen methodologies to improve outcomes.• Foster strong relationships with partners and manage lead generation initiatives, leveraging demand gen strategies to amplify lead quality and quantity. -
Client Success Director. AmerOneninefive By Agent3 Oct 2022 - Feb 2024San Francisco Bay Area• Client Success: Managed an elite roster including Freshworks, Amplitude, HPE, Pure Storage, Splunk, Quest Global, Oracle, Salesforce, and Fortinet. Employed GTM strategies to identify expansion opportunities and ensure alignment of product and service offerings with client needs.• Subject matter expert in integrated marketing solutions in programmatic display, paid social, demand generation, and content syndication.• Strategic Advisor: Advised the Global Senior Executive Team, utilizing client insights to recommend process optimizations for the AMER Client Services organization. Advocated for a customer-centric approach, integrating market trends and customer feedback for more effective scaling and resource allocation.• Led Strategic Planning: Directed strategic planning across global accounts, implementing customer frameworks to deepen engagement, crafting customized partnership models, and developing revenue growth strategies. This resulted in an average annual revenue growth of 80% YoY for key accounts.• Team Collaboration Advocate: Led the NA client services team and collaborated with the global Agent3 team to identify synergies and jointly develop cross-channel campaigns. This ensured the efficiency of campaign delivery and performance. Pioneered innovative, non-RFP, and campaign management solutions to deliver greater value to clients. -
Digital Marketing Data & Platform Manager B2BMerkle Aug 2018 - Sep 2022San Francisco Bay Area• As the Client Success Lead for premier clients including Visa B2B, Informatica, Qlik, E2Open, AWS, and Lumen B2B, I focus on creating and maintaining impactful paid digital and demand generation campaigns.• Managing Merkle's MarTech and AdTech platforms, I focus on their effective use in our marketing and advertising strategies. As a result, I develop onboarding and training materials to ensure proper program management and create best practices to streamline processes for clients, partners, and internal teams. This standardization improves efficiency and collaboration across our initiatives.• Manage paid social campaigns for B2B clients cross multiple regions. As well as managing social platforms: Facebook Ads Manager, Reddit, LinkedIn Campaign Manager, and Twitter Analytics.• Data Visualization and Reporting Analyst overseeing the Datorama platform for comprehensive client report generation, data collection, and insight-driven reporting, enhancing client understanding and strategic decision-making.• Process Optimization and Client Management Expert developing innovative processes to boost work efficiency and minimize issues, while acting as a subject matter expert across teams. Ensures client management strategies are optimized for maximum client success and collaboration. -
Digital Marketing Data Manager B2COgilvy Oct 2017 - Aug 2018San Francisco Bay Area• I lead the social media analytics and client success management team at Ogilvy West Coast, overseeing the paid social campaigns and data optimizations to ensure that client management strategies align with success metrics and campaign objectives. Under my management, this has resulted in a 60% year-over-year increase in client paid social spend for our West Coast clients.• Cross-Functional Collaboration Champion deeply invested in leveraging teamwork, learning, and operational efficiency to enhance process improvement, directly contributing to campaign management and client satisfaction.• Insightful Data Reporting Lead managing the delivery of data and reports filled with actionable insights and optimization recommendations, in close collaboration with account teams to foster client success and campaign effectiveness.• Strategic Campaign Analyst adept at creating meaningful analyses on key marketing initiatives such as promotions, contests, influencer partnerships, and social content licensing. Specializes in competitive modeling, A/B testing, and audience insights to drive campaign management and client success. -
Digital Media Data Analyst B2BDwa Aug 2014 - Sep 2017San Francisco Bay AreaDWA is the global leader in media planning and communications strategy for technology companies in the B2B space. We are responsible for more local, regional and global in-market media campaigns than any other agency worldwide.• Responsible for overseeing the lead generation software Convertr, including training and maintaining, with a focus on creating and maintaining impactful lead generation campaigns. Utilizes advanced data analysis to drive client success. Executes display campaigns using MediaMind, DataXu, and Google DFA.• Overseeing reports and data analytics for the agency's integrated digital marketing channels. My role involves analyzing data from various sources, such as social media and email marketing, to create reports that assess the performance of each channel. These reports help optimize campaigns and improve client outcomes by providing insights for data-driven decision-making• Weekly delivery of data/reporting with insights and optimization recommendations with the media team. Using MySQL and advance excel knowledge to analyze and query raw data sets.• Developing new processes to enhance work efficiency and reduce problems. This involves analyzing current workflows, identifying improvement areas, and implementing streamlined operations. I introduce automation, establish clear communication protocols, and develop standardized templates to ensure consistency. Regular monitoring and adjustments ensure continuous improvement and a more agile work environment. -
Digital Media Analyst: Data Science B2CUm Ww Sep 2013 - Jul 2014San Francisco Bay Area• Manage the data process by analyzing large volumes of data for multi-million dollar campaigns consisting of: standard digital media, rich media, social media, search, and video on a weekly basis. Analyze specially in CTR, CVR, CPL, frequency, audience reach, ad-viewability, and attitudinal data (Lift, Sentiment, Buzz) into high level results. • Collaborated closely with internal & cross-functional teams, and communication between media planners, outside agency partners, and management, to ensure full media inventory delivery, & troubleshoot process errors. As result, we optimized the work flow and build a cohesive teamwork. • Developed dashboards for clients and internal teams that identified the most meaningful metrics to drive business solutions.• Subject expert in Access, Excel, Google AdWords, Adobe AdLens, Competitive models & Tableau.Client: Wells Fargo -
Summer Marketing Analyst Intern B2CConsumer Behavior Research Co.,Ltd. Jun 2012 - Sep 2012Shanghai, China• International marketing experience. Performed quantitative and qualitative consumer research & marketing strategy projects. • Conducted multiple consumer/branding research projects in an international market setting• Gained international marketing knowledge and experiences in emerging markets • Created multiple unique marketing/branding visual campaigns and strategies for fortune 500 firms: Abbott, APTIS for British Council, Coke Cola, and Nissan.• Utilized creative presentation software to generate presentations & received 98% satisfaction.
Frank L. Yen Skills
Frank L. Yen Education Details
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Political Science, Business, Math
Frequently Asked Questions about Frank L. Yen
What company does Frank L. Yen work for?
Frank L. Yen works for Proexhibits
What is Frank L. Yen's role at the current company?
Frank L. Yen's current role is Marketing Professional | Senior B2B Industry Consultant | B2B Muti-Channel Marketing Leader: 10+ Years | Solution Champion | Work-Ethic Wins!.
What is Frank L. Yen's email address?
Frank L. Yen's email address is fr****@****dia.com
What is Frank L. Yen's direct phone number?
Frank L. Yen's direct phone number is +65 6220*****
What schools did Frank L. Yen attend?
Frank L. Yen attended University Of Oregon.
What are some of Frank L. Yen's interests?
Frank L. Yen has interest in Football, Dream Big, Team Building, Success Coaching, Entrepreneurship, Nascar, Formula 1, Education, Reading, Science And Technology.
What skills is Frank L. Yen known for?
Frank L. Yen has skills like Social Media, Leadership, Entrepreneurship, Customer Service, Team Leadership, Time Management, Marketing Strategy, Marketing Communications, Team Building, Personal Branding, Emerging Markets, International Marketing.
Who are Frank L. Yen's colleagues?
Frank L. Yen's colleagues are Frank Grimaldo, Dan Ziegler, Justin Morris, Dianne Dyer, Stacy Ratekin, Mick Smith, David Torres.
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