Frank Mcallister Email & Phone Number

Louisville, Kentucky, United States

Serve as the global focal point for decisions related to Lantech's product lines and develop product positioning and messaging that differentiates our products in the market. As well as plan, create and execute the right sales enablement strategies and tools to equip our sales forceResponsible for communicating the value proposition of the products to the sales team and developing tools that support the selling process of Lantech products as well as leading the development of sales and… Show more Serve as the global focal point for decisions related to Lantech's product lines and develop product positioning and messaging that differentiates our products in the market. As well as plan, create and execute the right sales enablement strategies and tools to equip our sales forceResponsible for communicating the value proposition of the products to the sales team and developing tools that support the selling process of Lantech products as well as leading the development of sales and marketing efforts through cross-functional teams to successfully launch and release new product plans. Develop the strategy and design new content and inbound campaigns that move buyer’s along their journey and convert. Show less

Louisville, Kentucky Area

Provided advertising and marketing direction for all divisions of Whayne Supply, Walker Machinery, and Boyd Companies (distributors for Caterpillar and allied products). Developed strategy and led the planning and execution of B2B marketing/advertising initiatives for a variety of products and services. Served as brand manager to a network of freelance and agency partners to ensure all work met the company's standards and managed our digital presence including website updates… Show more Provided advertising and marketing direction for all divisions of Whayne Supply, Walker Machinery, and Boyd Companies (distributors for Caterpillar and allied products). Developed strategy and led the planning and execution of B2B marketing/advertising initiatives for a variety of products and services. Served as brand manager to a network of freelance and agency partners to ensure all work met the company's standards and managed our digital presence including website updates, redesigns, and all SEM/SEO efforts. Show less

Louisville, Kentucky Area

Led collaboration across all agency disciplines to develop cross-medium integrated campaigns that deliver results. Developed marketing initiatives that included, but were not limited to, the following areas: ▪ Paid and traditional media, digital, public relations, and social media▪ Print, radio, tv, ooh, display, Facebook, Google AdWords, PPC, Twitter, YouTube, website development, social media management, email campaigns, content creation, public relations and earned media, online… Show more Led collaboration across all agency disciplines to develop cross-medium integrated campaigns that deliver results. Developed marketing initiatives that included, but were not limited to, the following areas: ▪ Paid and traditional media, digital, public relations, and social media▪ Print, radio, tv, ooh, display, Facebook, Google AdWords, PPC, Twitter, YouTube, website development, social media management, email campaigns, content creation, public relations and earned media, online reputation management, event management and more. Clients: Big O Tires, McDonald’s, Bluegrass Cellular, Four Roses Bourbon, Frazier History Museum, Kentucky Lottery, Greater Louisville Convention and Visitors' Bureau. Also, highly involved in new business development. Show less

Louisville, Kentucky Area

(Formerly Creative Alliance) Managed integrated marketing plans for a division of Community Health Systems (CHS) hospitals throughout Arkansas, Texas, Louisiana, Wyoming, Arizona, California, Oklahoma, New Mexico, and Utah. CHS is one of the largest hospital systems in the country (130+ hospitals). Also, managed the development, implementation and evaluation of strategic marketing plans for the world-renowned Jewish Hospital & St. Mary’s HealthCare account.