Michelle Frank Email and Phone Number

• Spearheads a dynamic team focused on Marketing Cloud and MarTech capabilities• Designs and orchestrates intricate email marketing solutions on the Salesforce Marketing Cloud platform• Lead client discovery sessions in order to understand and architect marketing campaigns• Constructs intricate nurture and email journeys with AMPscript, ensuring a seamless customer experience and facilitating seamless integration for the sales team• Innovates by developing reusable templates and builds in Marketing Cloud, including dynamic sender profiles, driving efficiency and reducing build and launch time to an impressive 3 days

• Lead point of contact for all data, technical, infrastructure and reporting requirements for CRM team• Create customer lifecycle journey and campaigns using SQL, data extensions and journey builder in order to build critical notifications and marketing campaigns that engage customers including a monthly binary customer satisfaction survey build that increased our customer satisfaction rating to 80%• Partner with other teams to make sure CRM is supporting all upcoming product and marketing initiatives to help increase leads and activations by 5%• Partner with engineering, product and vendor partners in order to coordinate data, content and infrastructure needs such as adding and backfilling missing data fields in our data warehouse in order to improve reporting functions for the analytics team• Perform end-to-end quality assurance, testing and bug monitoring to catch and reduce errors by 80% in campaign build setup and infrastructure• Create auto updating, real-time reporting dashboards using SQL in Google Data Studio for leadership and marketing team to monitor performance of important events and marketing initiatives• Build email & SMS content in Salesforce Marketing Cloud using HTML and Ampscript to create customized messages for marketing and critical notification message and increase audience engagement by 30%• Subject matter expert and coordinator with mobile vendor partner in order to streamline pipeline for mobile integration with Salesforce Marketing Cloud and implement new features to deliver customized messages and increase engagement with mobile users by 30%

• Manage and design global email campaigns for Microsoft Office 365, Microsoft Cloud & Enterprise and Microsoft Outlook marketing teams to send to commercial and end user audiences with campaigns of up to 5 million users• Create campaign design and creation process documentation in order to document build setup for smooth transition of campaign to clients and new team members and reduce errors in campaign setup by 70%• Run end-to-end tests to verify campaign quality in Salesforce Marketing Cloud to reduce campaign errors by 80%• Develop SQL queries, Data Extensions and automations for target audience in Salesforce Marketing Cloud including specially designed commercial upsell reminder campaign that nudged users who did not open or click the initial campaign, increasing click and open engagement by 15%• Work with SCRUM Sprint approach to Agile methodology when developing campaigns in order to meet client deadlines and finish multiple projects at a time for increased efficiency • Developed project management template which has been implemented across the company in order to set client timeline expectations and generate a successful business relationship with Microsoft on Centric’s campaign work

• Improved geographic portfolio and spend efficiency by 40-45% - direct improvement in customer response• Responsible for creating landing pages, keyword selection/optimization, launching creatives, proxy websites using internal microsite tools, and authoring ad header text• Manage escalation email alias – custom marketing zone estimates, assign client requests to appropriate teams and track projects to completion• Accountable for results of large scale ad spends across multiple clients – campaign structure, keyword bidding• Owner of account renewal queue for team – change requests, package updates, deadline management• Successfully trained new team members to meet all required objectives