I am a results-driven and strategic marketing operations, campaign management and analytics leader with experience in high-growth environments. Driver of change, innovation and process re-engineering in consulting and leaderships roles with a focus on both customer experience and ROI. Successful track record of identifying, developing and deploying marketing technology solutions that promote marketing excellence and consumer engagement across all channels. Adept at building relationships and bridging business and technology perspectives to gain alignment and design optimized marketing campaigns, solutions and processes. Experience spans Financial Services, Software Start-up, Marketing Agencies, Insurance, Travel and Automotive Services.I am passionate about:• Designing and implementing marketing technology solutions to ensure efficiency and the best possible customer experience• Using all available knowledge and data to make marketing relevant, timely and personal• Combining marketing strategy, technology, offers and great content into one integrated solution• Incorporating new technology into the automation and optimization of traditional marketing processesExtensive experience and thought-leadership in:• Next Best Action campaigns integrated with customer channels to present real time offers• Integrated marketing resource management and campaign workflow platform• Cloud/Saas based digital marketing and analytics platform with 360 degree customer view• Demand generation, retention and lead nurturing campaigns using digital and off-line channels• Customer journeys and inbound and outbound marketing campaigns• Marketing technology and campaign management platforms including homegrown systems• 3rd party solutions and partnerships including SOWs and contracts• Content management/knowledge sharing and Agile Product Management systems• Leading high-performing on-site and off-shore campaign management, product management and development teams
Listed skills include Analytics, Product Management, Enterprise Software, Database Marketing, and 46 others.