Frank Nicholson-Bjerre Email and Phone Number
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I am a results-driven and strategic marketing operations, campaign management and analytics leader with experience in high-growth environments. Driver of change, innovation and process re-engineering in consulting and leaderships roles with a focus on both customer experience and ROI. Successful track record of identifying, developing and deploying marketing technology solutions that promote marketing excellence and consumer engagement across all channels. Adept at building relationships and bridging business and technology perspectives to gain alignment and design optimized marketing campaigns, solutions and processes. Experience spans Financial Services, Software Start-up, Marketing Agencies, Insurance, Travel and Automotive Services.I am passionate about:• Designing and implementing marketing technology solutions to ensure efficiency and the best possible customer experience• Using all available knowledge and data to make marketing relevant, timely and personal• Combining marketing strategy, technology, offers and great content into one integrated solution• Incorporating new technology into the automation and optimization of traditional marketing processesExtensive experience and thought-leadership in:• Next Best Action campaigns integrated with customer channels to present real time offers• Integrated marketing resource management and campaign workflow platform• Cloud/Saas based digital marketing and analytics platform with 360 degree customer view• Demand generation, retention and lead nurturing campaigns using digital and off-line channels• Customer journeys and inbound and outbound marketing campaigns• Marketing technology and campaign management platforms including homegrown systems• 3rd party solutions and partnerships including SOWs and contracts• Content management/knowledge sharing and Agile Product Management systems• Leading high-performing on-site and off-shore campaign management, product management and development teams
Ellipsis Marketing
View- Website:
- ellipsismarketing.net
- Employees:
- 2
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Strategy, Business Development And MarketingEllipsis Marketing Apr 2017 - PresentWalnut Creek, CaEllipsis is an early-stage Technology start-up company that helps small and local businesses do Local Marketing. The ellipsis Marketing Platform connects local businesses with marketing talent and integrates with major marketing and tracking platforms. One-stop platform for all local marketing offering predefined marketing campaigns and budgets, and supports any existing marketing communication channels including email, social, web, print, radio, TV, billboards etc. -
Marketing Application Manager, Adobe CampaignU.S. Bank Sep 2016 - Mar 2017San Francisco Bay AreaApplication owner of Adobe Campaign marketing automation platform and manager of on-site and off-shore development team. Centralization and transition of marketing campaigns. Owner of Next Best Action campaign engine for real-time marketing offers -
Manager Of Marketing TechnologyAaa Northern California, Nevada & Utah Jul 2013 - Sep 2016Emeryville, CaliforniaOwner of enterprise marketing technology including Marketing Automation Platform, Marketing Datamart and data quality. Defined and implemented marketing technology roadmap to align with marketing, digital and product strategy. Supported acquisition, retention and lead nurturing campaigns and delivered 90 million digital and 40 million off-line communications each year. Managed team of Senior Product Managers supporting insurance, travel, finance, HR, discounts and automotive technology products with $3mill budget• Managed digital roadmap and transition to 360 degree customer view based on Salesforce Marketing Cloud and Blue Analyzer platforms. Included integration of Campaign Management, Marketing Automation, Analytics and Reporting and support of new corporate Next Best Action program while reducing overall platform costs • Sourced vendor solutions and managed onboarding to optimize data quality and campaign performance• Partnered with engineering development teams in a Product Management role using agile and worked across internal business and vendor teams to develop campaign requirements and workflows to maximize customer experience -
Marketing Technology And Business Development ConsultantTransiris Corporation Mar 2013 - Jul 2013San Francisco Bay AreaEnterprise Marketing Management and Marketing Technology implementation company and IBM EMM business partner. Provider of Marketing Consulting Services and implementation and management of Marketing Automation Solutions.Provided Marketing Technology and new Business Development Consulting services to start-up offering Enterprise Marketing Management System and Marketing Automation consulting -
Director Of Marketing Technology And Marketing OperationsCharles Schwab Oct 2007 - Dec 2012San Francisco Bay AreaVisionary and Product Manager for custom, mobile enabled Enterprise Marketing and Resource Management, Content Management and agile development systems. Owner of product roadmap and strategy and manager of product managers, application engineers and system analysts. Led transition to agile development to manage increasing demand• Designed and implemented end-to-end marketing operations infrastructure for multi-channel campaigns integrating resource management, segmentation, digital assets, marketing optimization, data operations, analytics, financial planning, CRM and reporting – used by 15% of company employees• Re-engineered, optimized and automated the marketing process and reduced planning and execution cycles by 75% • Performed research and proof of concept, hosted C-level presentations and demos and secured project funding to transition additional business lines, functions and applications to one centralized and integrated marketing platform -
Senior Manager Of Database Marketing And Marketing AutomationCharles Schwab Mar 2005 - Oct 2007San Francisco Bay Area• Transitioned marketing campaign planning processes from off-line forms and spreadsheets to digital web forms and calendars integrated with campaign segmentation system. New processes integrated workflows and data across organizations, eliminated manual steps and reduced operational risks• Managed marketing campaign optimization process to optimize and personalize marketing offers based on revenue optimization data models, which increased overall marketing ROI by determining best offer for each customer -
Manager Of Database Marketing And AnalyticsCharles Schwab Corporation Feb 2003 - Mar 2005San Francisco Bay AreaDatabase Marketing and Analytics Account Manager for affluent Schwab Advisor and investor products including Private Client, Advisor Network and USTrust. Responsible for Implementation and automation of marketing campaigns and reporting -
Sas Lead Statistician And Data AnalystDemandtec Aug 2001 - Feb 2003San Francisco Bay AreaProvider of Marketing and Price Optimization software for large retail, drugstore and consumer products clientsData Analytics Account Manager for retail and drugstore client accounts including Kroger, Longs, Rite-Aid and Safeway. Created marketing analytics, processes and statistical data modeling for Price Optimization software technology start-up
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Database Marketing AnalystMiller/Huber Relationship Marketing And Advertising Agency Aug 1999 - Aug 2001San Francisco Bay AreaFull service Marketing and Advertising Agency focusing on Customer Relationship Marketing for consumer goods and technology clients including British Airways, Cisco Systems and MicronPCI was the Database Marketing and Analytics client account manager and supported clients with provided Database Marketing client segmentation and targeting, Marketing Database Design, Client Satisfaction Surveys, Advanced Analytics and Data Modeling for technology start-ups
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Marketing Research AnalystQra Nov 1998 - Aug 1999San Francisco Bay AreaLeading provider of primary market research, analysis and reporting services including customer satisfaction surveys.I developed Employee Satisfaction Analyses for technology clients and presented reports to client leadership teams. Performed data modeling, market research and internal management studies for technology clients including Cisco Systems and Applied Materials
Frank Nicholson-Bjerre Skills
Frank Nicholson-Bjerre Education Details
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Aarhus School Of Business, Aarhus, DenmarkMaster Of Science Business (M.Sc. Business) -
University Of Southern Denmark, Kolding, DenmarkBachelor Science Business (B.Sc. Business) -
Engineering Corps Sergeant Academy, Farum, Denmark -
Professional Development -
Hasseris Gymnasium, Aalborg, Denmark -
Gammel Hasseris Skole, Aalborg, Denmark
Frequently Asked Questions about Frank Nicholson-Bjerre
What company does Frank Nicholson-Bjerre work for?
Frank Nicholson-Bjerre works for Ellipsis Marketing
What is Frank Nicholson-Bjerre's role at the current company?
Frank Nicholson-Bjerre's current role is Marketing Technology | Marketing Operations | Product Management | Campaign Management | Analysis | Marketing Consulting.
What is Frank Nicholson-Bjerre's email address?
Frank Nicholson-Bjerre's email address is fb****@****aol.com
What is Frank Nicholson-Bjerre's direct phone number?
Frank Nicholson-Bjerre's direct phone number is +151071*****
What schools did Frank Nicholson-Bjerre attend?
Frank Nicholson-Bjerre attended Aarhus School Of Business, Aarhus, Denmark, University Of Southern Denmark, Kolding, Denmark, Engineering Corps Sergeant Academy, Farum, Denmark, Professional Development, Hasseris Gymnasium, Aalborg, Denmark, Gammel Hasseris Skole, Aalborg, Denmark.
What are some of Frank Nicholson-Bjerre's interests?
Frank Nicholson-Bjerre has interest in Endurance Bicycling Including Death Ride, Support And Fundraising, I Am A Creative, Health.
What skills is Frank Nicholson-Bjerre known for?
Frank Nicholson-Bjerre has skills like Analytics, Product Management, Enterprise Software, Database Marketing, Business Analysis, Leadership, Strategy, Project Management, Agile Methodologies, Management, Crm, Marketing Automation.
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