Frank Nigro Email and Phone Number

Surgical sales, business development and training for MED-EL's Western region. Working with a range of large scale hospital networks to small private practices in supporting patients interested in hearing solutions, including: cochlear implants, middle ear implants, bone conduction implants and non-surgical bone conduction solutions. Also initiate new business discussions and price negotiations with hospital administrators and surgery centers to expand brand footprint across the region.Currently provide business development and surgical support to a region of ten States in a primary or secondary role. Contributed to significant growth in sales across product lines, while also training surgeons in both large group settings and small individual one-on-one trainings. Work closely with West Team and regional director to strategize messaging for in face and digital interactions with professionals.

Marketing and business development consulting services:• Social media content strategy B2B and B2C• Consumer marketing campaigns• Copy editing for enhancing the consumer experience• Social media graphics design and layout• Content creation for digital properties

Parent company of Escapedom escape rooms, Huupr, Inc and Banana Properties.Recruited in 2015 to manage investment portfolios of business ventures, including a live escape-room business, a property management company and a software development enterprise. Achieved profitability of escape room business in 12 months, doubling goals.Turned investor’s escape room profitable. Introduced to investor with a co-owned escape room, which wasn't profitable. Asked to create a plan to remedy the situation. Developed an initial training, marketing and sales organization. Process included crafting a marketing budget, training sales staff, offering guidance on strategic resource utilization and designing an incentive program to grow sales. Business attained profitability six months ahead of schedule.Produced profitable real estate investment program. Banana client sought opportunity to grow income, utilizing single-family homes. Connected with friend marketing real estate in Austin TX. Over eight months, Identified and purchased five separate units, renting all properties in approximately 30 days. Homes now produce a 20% net cash flow and project totally covering all up-front investment expenses at the program’s 15-month mark.

Created and launched B2B and B2C strategies for mobile marketing referrals, offering a trusted marketplace for making purchases and sending recommendations on social media. Ran focus groups and workshops. Led marketing initiatives, branding and technical product pipeline.Cut B2B sales cycle, exponentially growing client base. Huupr client sought out to expand sales results. As head of marketing, developed a 45-day sales cycle for B2B customers. Recruited new vendors and checked-in more often with existing clients, using mobile marketing technology. Enabled vendors to identify what their customers liked and where they shopped. Grew number of merchants on the app from five to over 40, cutting B2B cycle 11%.Directed development and launch of new sales service. Client looked to create new business with live connection to vendors. Proposed establishing a merchant gateway. Met with field clients, learning their initial pain points to signing up for new service. Addressed those issues, scoping out proposed portal. Managed web team and design.Created and implemented new operating structure. Began employment at Huupr as a legal entity, consisting of only a mobile app code. Asked by CEO to “…just make everything work.” Initiated structure implementation. Within first six months, established HR operation, including payroll and insurance. Created a sales funnel and customer acquisition cycle, along with an accounting function to manage P&L.

Social Media Strategist, Promoted in 2012. Successfully developed a comprehensive social media presence in 14 languages, supporting global business in 60 countries. Authored global social media guidelines, public and internal governances, generated revenue in first year.Introduced social media strategy, increasing sales revenue. Advanced Bionics was hesitant to incorporate social media into their sales program. Pitched trial balloon to prove media value. Identified strategic outlets, lacking AB presence. Worked with sales staff, assigning target customers and tracking purchases resulting from social media contacts. Recorded significant sales within nine months of program inception.Successfully presented at two digital marketing conferences. Company looked to connect sales with the value of social media. Received invitation to speak on medical device marketing. Presented on social media structure implementation for a Class III medical device organization, connecting the dots between digital marketing and sales growth through ROI validation. Reception of presentation led to second invitation.Identified largest opportunity for global subscriber and fan growth. AB was late to the game with social media presence. Recognized opportunity to market product globally in local languages. Reached out to country sales managers to get buy-in. Launched social media content in 14 languages. Surpassed largest competitor on all social accounts within 16 months. Pinpointed largest growth opportunities in Asia, Latin America and the Middle East.

Sr. Product Development Marketing Associate. Promoted in 2010. Contributed to product management as consumer advocate on product marketing teams and in R&D. Supplied customer feedback from patient field trials and market preference data. Authored study and feasibility trial protocols for data use case documents.Managed collaboration on product portfolio expansion. Class III medical devices required charger capabilities not readily available. Came up with unique idea to provide USB charging for patients and modification of products in development. Worked with two engineers on developing draft proposals to grow product line. Successful introduction of products resulted in award of two co-authored patents.Spearheaded program to track, collect and distribute global competitive intelligence (CI). Acquisition of AB by large investment firm required a new focus on analytics or business decisions. Created workflow process, requiring field staff input of acquired CI. Produced and published quarterly and annual updates on all intelligence. Presented data to executive staff to aid in product pipeline planning.

Research Associate, 2005-2010. Coordinated field trials, market preference studies and IDE studies with product teams. Evaluated new products in R&D, with customer focus groups and engineering teams. Managed patient recruiting for two departments. Authored product summary reports for organization-wide teams facilitating new product introduction.Increased patient feasibility testing and visit metrics. AB development team was under-producing, seeing 1-2 patients a week on projects. Ascertained that team schedules could be stacked into two daily sessions with patients. Took initiative to learn basic feasibility testing in order to expand results. Increased patient visits from 1-2 patients per week to 4-5 per week, increasing department output results 32%.

• Developed and maintained an innovative digital photo library for public relations purposes• Administered and distributed time sensitive press releases and event invitations• Assisted in coordinating press trips for 3 ship launches, including corporate media events• Communicated with internal teams and external vendors to purchase and customize gifts for media

• Recognized for being efficient and creative under pressure• Created a novel information kiosk, allowing for easy accessibility of benefits info• Worked as human resources clerk during open enrollment• Administered and compiled benefit packets for employees

• Sales representative in one of the busiest stores (Watsonville) in the Orchard chain• Recognized for organizational skills, team spirit and sales abilities• Groomed by dept manager to handle management duties in her absence• Skill-set allowed for transfer to another store (Valencia) while in college

• Assisted manager of benefits and payroll • Helped manage employee documentation and benefits inquiries • Provided administrative support to all HR leaders on various projects