Communications consulting and senior-level writing for various clients including, Progress Software, Baxter Healthcare, Deloitte, Duke Energy, Cree, AICPA, NCR, Credit Risk Management, PV Kent & Associates, Capstrat, Care Conscious and individual executives in financial services, healthcare and technology fields. - Conceive of and develop digital content- Develop reseller channel sales content, web co-marketing, partner portals, UX experience. - Deploy and track analytics for marketing-sales optimization, A/B testing.- Advise on and create both internal and marketing communications to help scale revenue growth via prospective reseller, debt and equity partners. - Write, edit, and produce business critical communications aimed at clients’ internal and external stakeholders.

- Top writer: researched, wrote, edited, and produced internal and external content as part of NetApp's Global Brand team.- Led co-marketing efforts with customers and partners including: SAP, AstraZeneca, Cardinal Health, Syracuse University, Copa Airlines, Atos, Cambridge Consultants, and more.- Collaborated with internal and external message partners on case studies and other sales and marketing communications that spanned digital media: video, images, web pages, websites, and social media.

- Co-Directed content strategy for cloud analytics platform focused on business forecasting and supply chain optimization – accounted for more than 90% of lead generation.- Wrote/edited copy: website pages, white papers, case studies, press releases, blog posts, trade publication articles, ads.- Developed and integrated digital media to leverage compelling content with SEO for best-possible lead generation.- Established and implemented website strategy and supporting digital content to increase traffic and digital presence.- Marketing team subject matter expert in finance, capital markets and enterprise software solutions with solid marketplace knowledge of predictive-analytics software applied across industries.- Integral to development of partner network and advancement of global reseller community.

Led integrated digital marketing for national financial-services and advocacy non profit.- Internal, sales and executive communications - Brand development and strategy- Web strategy, development, and optimization; marketing and campaign analytics - Conceptualized, wrote and produced top-layer financial communications (Annual Report, Annual Impact Statement, Quarterly Newsletter) that expanded the institutional audience base while far and away surpassing all previous-years’ deadline goals.

- Strategic writing, market research, and global survey development for one of the big-four professional service firms.- Marketing and internal communications for various corporate clients.

- Corporate and sales communications; investor and media relations- Wrote and produced several high-profile information streams covering internal news, market and regulatory information, competitive market strategies and issues - Extensive speech writing- Produced executive blog aimed at internal audiences- Worked with internal securities lawyers on regulatory and SEC-critical communications- Produced internal communications for major product launches, organizational restructurings, merger integrations, divestitures and sales initiatives that affected roles, channels and service delivery

- In-depth coverage of business, consumer and medical technology. Focused coverage of companies including Lenovo, IBM, Red Hat, Cree and others - Reported on finance, investments and technology for award-winning business team (Society of American Business Editors and Writers)- Breaking news, trend stories and investigative reporting on banking, insurance, securities markets and general business