Define and steer the ANZ & APAC marketing and communications strategy for Randstad(a Fortune 500 company) and guide Randstad ANZ/APAC strategy on digital transformation, innovation, technology, e-commerce / online business concepts, go-to-market strategies, data & analytics, and machine learning & AI.Define and steer the business process and concepts strategy for Randstad ANZ/SEA. Developing a roadmap for our solutions portfolio development and innovation, concept alignment, and process/task automation. Partner with- and bring innovative solutions to the Australian market and find innovative solutions within the Australian market to support scaling to a global level.Design and implement multiple global digital programs and virtual teams on data and analytics, web platforms & technology, global brand (re)positioning, machine learning and AI across the Asia Pacific region (AU/NZ, IN, CN, JP, SG, MY, HK). Direct report to the global CMO and reporting to executive board members, CIO/CDO. Managing and supporting a group of e-commerce, marketing, data analysts & specialists across Asia Pacific. Contributing to the local and regional economies by developing and growing local expertise and competences on (digital marketing), automation, web platforms and technology, (applied) machine learning/AI and data analytics.

Define and steer the Australia and New Zealand (digital) marketing strategy for Randstad ANZ ($1b+company) and guide Randstad ANZ strategy on digital transformation, innovation, technology, e-commerce / online business concepts, go-to-market strategies, data & analytics and (financial) performance.Define and steer the business process and concepts strategy for Randstad ANZ/SEA. Developing a roadmap for our solutions portfolio development and innovation, concept alignment, process/task automation, and technology acquisition and implementation. Partner with- and bring innovative solutions to the Australian market and find innovative solutions within the Australian market to support scaling to a global level.I continue in my global role for Randstad, a Fortune 500 company, as Global marketing & digital transformation strategist. I create and manage multiple global digital programs and virtual teams on marketing, innovation, data and analytics, web platforms & technology, global brand positioning, machine learning and AI across the Asia Pacific region (AU/NZ, IN, CN, JP, SG, MY, HK). Direct report to the global CMO and reporting to executive board members, CIO/CDO. Managing and supporting a large group of e-commerce, marketing, data analysts & specialists across Asia Pacific. Contributing to the local and regional economies by developing and growing local expertise and competences on (digital marketing), automation, web platforms and technology, (applied) machine learing/AI and data analytics.

As a Global Marketing strategist, I provide strategic direction to Randstad($38b+) and its 39 operating companies in Europe, Asia, and North America on our current digital transformation process through global-, regional- and local digital strategy development, transformational leadership, innovation, customer experience, and technology architecture. I define regional strategies on digital transformation, marketing, innovation, technology, e-commerce / online business concepts, go-to-market strategies, data & analytics & (financial) performance across our 39 operating companies. I create and manage multiple global digital programs and virtual teams on data and analytics, web platforms & technology, global brand re-positioning, machine learning, and AI. Partner with- and bring innovative solutions to the global markets.Direct report to the global CMO and reporting to executive board members, CIO/CDO for over 12 years. Managing a large group of e-commerce, marketing, data analysts & AI/Machine learning specialists across 39 countries.Successfully created and delivered multiple global programs across 39 operating companies such as an implementation of end-to-end data insights, a global distributed responsive e-commerce platform, global (digital-) brand repositioning, automated conversations through machine learning and AI.I have guided the integration of Monster (large global acquisition) into our EU organization to further strengthen the capabilities and overall performance of Randstad on digital channels.

Strategy consultant to the Randstad Netherlands board ($5b+) including online marketing business plans & strategy development, multi-/omni channel approach.Advising new business ventures/campaigns on the effective use of digital media and performance.Initiating and activating digital transformation programsCreated Randstad NL social media strategy for information on and effective use of social media.Randstad Netherland Internet & Social media strategy 2010-2012. Part of this strategy was creating My Randstad; a mobile & web platform enabling personal, secure online interaction between Randstad & clients(b2c & b2B).Created a long term mobile strategy.

New services development; created a digital business model for matching freelancers and companies (incl add-on added value products).

Managing a team of 6 account managers for Randstad's payrolling company. Responsible revenue targets of >20mio/y

Representing Randstad's payrolling solutions. Sales. Responsible for revenue targets of > 3 mio/y

Trouble shooter: Optimize performance of underperforming departmentsAdd on Sales: Create product placement strategy for add on sales at startup IKEA store