• Launched SMS marketing program from the ground up; leading the integration into the tech stack, as well as, developing overall automation, campaign, segmentation, and growth strategy.• Generated 100% growth in revenue and a 117% increase in subscribers over year two.• Ideate, implement, and maintain a multi-channel marketing calendar including SMS, community discount, and referral programs that is rooted in testing, customer insights and analytics to drive customer growth and loyalty.• Lead and action integration of CRM tools into the Customer Data Platform.• Negotiate vendor partnerships and contracts.• Manage budgets for owned marketing channels.• Utilized a robust test-and-learn approach to launch updated Welcome Journey that saw increases of 38% in click through rate, 6% in conversion, and 31% in revenue per send.• Partnered with SMS provider and internal stakeholders to spearhead the creation of an annual innovative Cyber Monday day of games. • Grew community discount program by 108% in revenue and increased verifications and new customer acquisition by by 277% and 1,157% respectively.• Oversaw complete revamping of the customer referral program.• Collaborate with cross-functional partners to support direct mail, web, social, and digital initiatives.

• Assist in development of overall US marketing strategy and campaigns.• Work with the UK team to develop global email communications localized for the US market.• Developed a new customer segmentation strategy geared at personalizing communications based on lifecycle, worth, and engagement. This new strategy resulted in increased customer retention thereby growing the list size by 28% and increasing click to open rate by 29%.• Analyze email performance and present findings with recommendations to senior leadership.• Work with global merchandising, design, copywriting, and web teams to develop effective content and communications.• Develop rigorous testing plans with the goal of maximizing email campaign performance.

• Manage email production process for the US and Canadian territories: scheduling, creative design, copywriting, build, execution, and post-send analysis.• Develop email strategy to support offline retention, acquisition, and retail channels.• Maximize revenue generation through effective email strategy and communication.• Partner with US-based designer to develop effective email design.• Team with email automation specialist to develop and optimize automated and trigger programs.

• Managed the marketing & e-commerce departments.• Spearheaded customer reactivation program resulting in over $50,000 in sales.• Planned, designed, developed, & implemented over 40 direct mail campaigns.• Increased customer e-mail list by over 2,100 subscribers.• Increased e-commerce sales by 140% in 3 months.• Tracked, analyzed, & reacted to all metrics relating to marketing campaigns.• Developed & managed relationships with external brand representatives, marketing teams and vendors.• Developed new customer loyalty program.• Maintained the marketing calendar.• Controlled all costs relating to the marketing department.

• Drove day to day business and the meeting of all sales goals of a pop-up location.• Managed and tracked all incoming and outgoing shipments.• Processed all returns to vendors.• Created and maintain all sales tracking spreadsheets.• Handled the timely submission of payroll for all employees.• Created, managed, and maintained employee schedules.• Trained sales team of 10 in all essential store functions.• Introduced customers to new and innovative product.• Maintained organized stockroom.• Worked with warehouse to ensure all inventory was properly managed and customer orders processed efficiently.

• Partnered with buyer to drive growth, sales and margin in the Designer & Contemporary Handbags, Accessories, Jewelry, and Lifestyle categories.• Successfully identified opportunity and built MZ Wallace, Lanvin, and Chloe whichresulted in 73%, 89% and 52% growth respectively over 2 years.• Strengthened position in Loeffler Randall and Stella McCartney resulting in 100% increase in business.• Identified areas of growth to improve sales. • Introduced and maintained new system to manage on-order inventory.• Managed input and creation of new inventory and orders into merchandising system.• Identified industry trends and discovered new vendor resources tailored to our customer needs.• Collaborated with buying, marketing and e-commerce teams to determine promotion strategy.• Attended all New York City market and trade show appointments.• Developed and produced product knowledge catalog for store sales associates to ensure quality customer service.• Supported buyer in managing matrix of over 100 vendors to drive sales.• Responsible for executing in season management decisions including negotiating returns to vendors, swaps, consignment, and transfers.

• Assisted store manager in driving day to day business to meet sales goals.• Generated business via leadership and strong clientelling skills.• Established and communicated goals to store associates.• Trained sales associates in all essential store functions.• Built and developed lasting relationships with client base.• Created and maintained visual merchandising and displays.

• Achieved department sales goals through business analysis, customer service, and execution of operational tasks.• Partnered with display and merchandising teams to create product displays.• Trained sales associates in all essential store functions.• Led a team to ensure a seamless customer service experience.