• Founded and organized the largest conference for B2B Community Professionals in the UK, with 130+ London attendees and 1187 online attendees.• Managed remote event logistics and coordination to ensure a seamless experience for all participants.• Developed strategic partnerships with industry leaders to enhance the conference's reach and impact.

Building the Hub for Community Leaders and scaling the Community Everywhere Summit.

Build the demand generation function from scratch to drive acquisition.Lead and Grow the Affiliate ProgramBuild the partner's ecosystem using strategic partnerships

Developing and executing Go to Market and Growth StrategiesBuild the new Partners Ecosystem Head of the customer community to bring a cohesive and friendly user experience.

First marketing hire, employee #40. I was reporting directly to the Co-founders. I led the strategy and execution of Paid Acquisition, Content Marketing and supporting Partnerships.

Lead data-driven marketing strategies for demand generation, customer lifecycle, and partnerships to boost growth and engagement.Manage cross-functional marketing team with clear objectives and KPIs to track success.Collaborate with sales, product, and customer success for aligned marketing initiatives.Guide customer support and community programs for improved customer experience and brand loyalty.Foster thought leadership and industry partnerships for increased brand visibility.

Develop and execute data-driven marketing strategies focused on demand generation, customer lifecycle, and strategic partnerships to drive business growth and customer engagement.Led a cross-functional marketing team, fostering collaboration and continuous improvement while setting clear objectives and KPIs to track performance and success.Collaborate with sales, product, and customer success teams to ensure alignment and synergy between marketing initiatives and overall organizational goals.Oversee the development and management of community programs, offering guidance and support to the customer support team, ensuring exceptional customer experiences and fostering brand loyalty.Drive thought leadership and industry partnerships to enhance brand visibility and strengthen relationships with key stakeholders in the market.Continuously analyze and optimize marketing efforts, leveraging data and insights to inform decision-making and drive innovation in marketing strategies.

Mirabelle is a full service agency which caters to clients from diverse industry verticals across UK & Europe. Over the years we have accumulated a wealth of experience in all types of media planning and buying. Mirabelle has executed innumerable campaigns including Print, TV, Radio and Digital (Search & Display). Some of my daily activities are:Google AdWords PPC AdvertisingSEO, Content ManagementWeb Development Projects ManagementEmail Marketing Campaigns and Leads GenerationNative Online Advertisement