Frankie Pansino Email & Phone Number

• Execute paid campaigns across multiple platforms (Meta, X, TikTok, LinkedIn, Reddit) for Postmedia’s Automotive and Health verticals, optimizing performance and budgets• Develop tailored content strategies for specific verticals, creating engaging social media content (videos, infographics, carousels) to generate leads• Utilize Google Analytics, Parsley, and Ads Managers for data-driven decision-making• Provide regular performance reports to internal teams for continuous improvement• Collaborate on launching and improving affiliate programs to drive revenue growth• Partner with the programmatic team to achieve client goals and optimize campaign performance

Toronto, Ontario, Canada

• Spearhead comprehensive paid and organic strategies for Postmedia's automotive vertical, ensuring optimal online presence and audience engagement• Collaborate with Ad Ops to exceed client marketing goals, contributing to revenue growth and manage internal account operations, troubleshooting, and escalations• Led end-to-end execution of paid campaigns, offering insightful optimization recommendations for improved results. Analyzed campaign performance data and audience insights to formulate KPI-driven recommendations•Provided training to internal teams on social media and organic best practices, aiming to improve overall traffic performance

Toronto, Ontario, Canada

Achievements: • Social – Through innovative content creation and analytics-backed insights, increased engagement rate by 52% and overall impressions by 38%• Organic Traffic – Increased organic traffic by 1M page views and attained over 500k new users through social media and on-network tactics • Experiential – Ran various paid campaigns with a budget of over $25K that accumulated over 1,700 new leads and 100,000 page views• CRO – Contributed 41% of organic and paid social and on-network traffic to affiliate links that attained over $90K in revenueDay-to-day:• Responsible for growing and maintaining audiences for FinancialPost.com & Affiliate Partnerships through paid and organic social media initiatives•Work in liaison with affiliate partnership teams to promote branded content that generates revenue through paid initiatives• Analyze data from internal and off-network sources such as Google Analytics and business managers, while focusing on relevant KPIs and presenting findings with stakeholders on a weekly basis• Responsible for launching, designing, and optimizing graphic templates for new social platforms• Daily curation of content throughout multiple social publications using tools such as Echobox and Creator Studio

Toronto, Ontario, Canada

Achievements: • Successfully oversaw and implemented a budget exceeding a quarter of a million dollars, achieving more than 3.1 million page views with a $0.09 cost per click (CPC) through Facebook, Twitter, Reddit, and LinkedIn campaigns, surpassing quarterly targets by 123%• Organic – Increased organic traffic by 119% which contributed 13% of overall site traffic using social and on-network tactics• Social – Grew social channels by 36% of followers, increased impressions by 130% and engagement rate by 14% by cross promotion, on-network tactics and paid initiatives • Subscriptions – Launched a newsletter campaign with a budget of around $5K that acquired over 6,000 new leads at a $0.81 CPA• Experimental – Ran monthly paid experiments with an annual budget of just over $15K that acquired over 53,000 page views, 42,000 post engagements and 2,000 new followersDay-to-day:• Responsible for growing and maintaining audiences for Driving.ca through paid and organic social media initiatives• Responsible for executing monthly substantial paid campaigns that delivered over 1M page views on a quarterly basis resulting in surpassing targets • Manage and curate content on relevant social platforms using tools such as Echobox, Creator Studio, and CrowdTangle, while engaging and monitoring audiences• Analyze data from internal and off-network sources such as Google Analytics and business managers, while focusing on relevant KPIs and presenting findings to stakeholders on a weekly basis • Work in liaison with product and sales teams to promote branded content that generates revenue through paid initiatives• Initiated the launch of a refreshed newsletter in collaboration with editorial and marketing teams

Toronto, Canada Area

• Developed and maximized areas of growth and brand awareness for Walmart Canada’s editorial content through digital marketing initiatives such as link-building, social media tactics, and brand promotion • Performed essential tactics that contributed to 610K page views to our editorial page, producing a year-end result of 93% to traffic plan• Used tools such as SEMrush and Ahrefs in order to implement SEO best practices for keyword research, headlines, descriptions, and backlink opportunities• Worked collaboratively with cross-functional partners such as editorial and UX teams to launch qualitative user tests, evaluating user interaction for content strategy and audience retention• Collaborated with marketing teams to produce visual creatives such as infographics, thumbnails, and cover photos for social media initiatives

Toronto, Canada Area

• Developed and maximized areas of growth and brand awareness for Walmart Canada’s editorial content through off-networking SEO initiatives such as link-building, social media, and brand awareness• Performed essential tactics that contributed to 610K page views to our editorial page, producing a year-end result of 93% to traffic plan• Used tools such as SEMrush and Ahrefs in order to implement SEO best practices for keyword research, headlines, descriptions, and backlink opportunities• Worked collaboratively with cross-functional partners such as editorial and UX teams to launch qualitative user tests, evaluating user interaction for content strategy and audience retention• Collaborated with marketing teams to produce visual creatives such as infographics, thumbnails, and cover photos for social media initiatives

Toronto, Canada Area

• Managed over 40 weekly video submissions and maintained internal CMS that stored over 1,000 UGC assets and imperative agreements that provided an efficient workflow• Sourced and curated original video content that generated more than 500M views and 17M engagements on Facebook and Instagram• Used content monitoring tools such as NewsWhip, Spike and Buzzsumo to stay on-trend, discover areas of improvement and understand audience retention • Supplied social commerce, directed sales and distribution teams with video assets to launch around $50K campaigns • Daily use of Tableau and Facebook Insights to optimize and implement new video strategies to surpass team goals by over 20%

Toronto, Canada Area

• Used analytics to manage social media platforms with more than 65+ million fans by focusing on video growth and retention• Mastered Facebook, Instagram and Twitter’s new algorithms to strengthen Diply’s brand messaging and exceed internal team goals• Managed internal CMS that stored over 1,000 video assets and imperative documents that provided an efficient workflow• Built team process and structure in order to increase daily efficiency, curation, and distribution of video content with internal and external stakeholders

Toronto, Canada Area

• Assisted in developing and executing daily filming operations provided by the 1st and 3rd Assistant Directors for feature films, scripted television, and commercials• Managed high-level relationships with entertainment industry partners such as talent,background, production staff, producers, and directors• Tracked daily progress against production schedule, arranged logistics, and prepared daily call sheets• Managed essential documents such as deal memos, contracts, release forms, and production schedules for all departments while ensuring compliance with regulations and internal policies specified by the unionCredits:• Designated Survivor, Season 1 • Suits, Season 6 • Stephen King’s IT - Chapter 1 • xXx: Return of Xander Cage • The Escape

Toronto, Canada Area

• Technical Lead for CTV’s lifestyle, entertainment, and news television programs such as; The Marilyn Denis Show, CP24, and BNN; responsible for the set-up of camera equipment and troubleshooting on-air issues• Floor-directed talent and production staff on live shows such as; The Social, Your Morning, etalk, and Inner Space, while simultaneously communicating with the control room• Developed advanced knowledge in lifestyle, entertainment, and news broadcast programming by working in liaise with producers, production, editors, and on-air talentCredits:• MTV Canada • Much Music• Innerspace • The Marilyn Denis Show• The Social• eTalk• CP24• BNN• Your Morning• Where to I Do

Toronto, Canada Area

• Managed a team of 5 production staff for distributing products for The Marilyn Denis Show, 10 Days of Giveaways Gift Guide Special•Organized and categorized over $500,000 in products for each day of daily giveaway• Served as a liaison between the digital marketing team and public relations to ensure products arrived on time and were reviewed by segment producers• Established and maintained effective working relationships with the production manager, set designers and vendors to ensure efficiency and proper execution of the giveaway special

Vaughan, Ontario

•Coordinated, operation, and support of programs ensuring their effective and cohesive operation on a day-to-day basis•Planned and disseminated weekly program schedules for all summer camp activities to staff and management•Responsible for collecting and documenting confidential information in a timely fashion. As well as ensuring the supervisor's files are always up-to-date•Worked in liaise with the marketing team to design promotional ads for summer camp programs•Analyzed weekly enrollment numbers and compared to previous years in order to come up with new strategies to promote summer programs

Toronto, Canada Area

• Directed guests to the designated waiting area and informed guests of all in-house rules• Managed a team of interns in preparation for daily tasks such as preparation for upcoming shows, segment transcribing, and audience giveaways• Handled incoming calls and responded to internal requests on a timely basis of the request from executives, producers and production team• Assisted audience coordinator with daily tasks such as: providing contest winners with documentation, assembling, organizing, and preparation

Toronto, Canada Area

•Promoted radio stations through blogs and social media platforms such as Twitter, Instagram, and Facebook.•Assisted on-air personalities and helped increase their presence through community events, remote concerts, and club appearances. •Created reports for each event to ensure client satisfaction. This included a written summary of the event along with photographs to display on social media and radio station websites.