• Develop and execute strategic vision for large-scale events and experiences, driving revenue growth and achieving critical engagement goals on behalf of for- and non-profit businesses, venues, and local agencies.• Lead end-to-end design, production, and management of diverse event portfolio, including food and drink festivals, fairs, galas, fundraisers, conferences, and IP-driven experiences, accommodating audiences from 250 to more than 300,000 in urban, suburban, rural, and austere environments.Intentionally leverage events to drive economic development, tourism, and quality of life at the local level.• Negotiate contracts and manage relationships with international, national, and local contractors and suppliers.• Direct P&L responsibility for multiple events, optimizing budgets and enhancing cost-efficiency while maintaining event quality and managing brand reputation, guest experience, and success outcomes.Lead and mentor high-performing teams, fostering a culture of innovation and excellence in event execution.• Implement data-driven strategies to capture and analyze audience insights that inform event creative, marketing campaigns, box office strategies, program development, and revenue optimization.• Forge strategic partnerships with C-suite executives, sponsors, venues, local and regional agencies (DMOs, Health Departments, Public Safety, Economic and Workforce Development) and industry leaders, enhancing brand visibility and growth.• Implement innovative sponsorship models and experiential activations, significantly increasing partnership revenue and enhancing attendee experiences.• Direct marketing, communication, and box office strategies to drive attendance, maximize “weatherproof” revenue, and engage current and desired target audiences across multiple channels.• Embrace continuous improvement, utilizing data analytics to measure event performance and stakeholder satisfaction and incrementally improve event strategies and outcomes.

• Created a unique residential professional development program specifically to unlock the full leadership potential of operational and administrative Fire and EMS volunteers in combination or volunteer systems.• Lead a team of command- and company-level volunteer and career Fire and EMS personnel, program development specialists, and nationally-recognized educators to: conduct foundational research to understand the unique leadership development journeys and needs of volunteers; craft SMART program goals; and envision and shape curriculum and targeted learning outcomes.• Designed classroom, scenario, and social learning experiences to achieve transformative personal and professional growth that enhances recruitment, engagement, recognition, and retention of Fire/EMS volunteers.• Identify and secure venues; develop and activate sponsorships; recruit instructors and staff; source custom educational and experiential products and services; conduct outreach; attract students; administer local and federal grant funds; conduct ongoing research to understand program outcomes and guide future development.• Work closely with leaders from local Fire/EMS systems and statewide emergency response agencies to: raise the profile of the program; recruit new students and instructors; develop sponsor and funding relationships.• Serve in various roles, including on the Advisory Board and as a staff member, providing strategic, creative, and operational support to NOVA-LDI, a professional development program that enhances career fire and rescue leaders at the company and command levels in their understanding of the art and science of leadership.

• Operational member of Virginia's largest combination fire and rescue department, providing pre-hospital emergency care and transport for patients in a system serving 1.2 million residents via 39 stations. 125,000+ in-county calls and 12,000+ mutual aid responses annually.• Logistics Specialist for Urban Search and Rescue team, supporting both domestic and international disaster response operations.• Work with career and volunteer colleagues to research, design, and develop strategic and operational enhancements to county-wide EMS service delivery model. Guide cross-functional stakeholder engagement and policy development to advance pre-hospital care capabilities.• Drive operational excellence through leadership in various initiatives including: agency-wide strategic and operational planning; leadership and educational program development; community risk reduction initiatives; recruiting and retention initiative design; fundraising modernization; wellness optimization for firefighters and EMS providers; and administrative and operational consulting for fire departments and public safety agencies.• Technical Certifications and Specializations:-NREMT; VA-EMT; AHA Basic Life Support for Healthcare Providers; BLS Transport Unit Officer; Tactical Emergency Casualty Care; Advanced Medical Life Support; Certified Ambulance Documentation Specialist-Leadership: ICS 100, 200, 300, 400, 700, 800; IAFC Recruitment and Retention Coordinator; IAFC Mentor Program Development-HazMat: Operations Level for Hazardous Materials and Weapons of Mass Destruction (ProBoard); Hazardous Materials Handler (USDOT)-Logistics + Operations: FEMA Logistics Specialist; Emergency Vehicle Operations Class 2 (Ambulance) and 3 (Engine); Transport Unit Driver-Instruction: Revive! Opioid Overdose and Naloxone Education for First Responders; Stop the Bleed

• Directed operations of 55-acre visual and performing arts center located on National Register historic site.• Worked with Board and CEO to identify and achieve strategic, revenue, and programmatic outcomes.• Grew annual visitor totals by 50% over nearly four years across classes, exhibits, museum, and special events.• Envisioned, built, and managed a comprehensive events program to drive awareness and engagement, fundraising, and the development of new revenue streams, including: food and drink festivals, galas, art shows, concerts and fireworks shows, and Halloween fright experiences.• Forged relationships with government and partner organizations to transform blighted region into economic, community, and cultural destination of choice, attracting over $425 million in investment and development.• Managed preservation, revitalization, capital construction, and emergency management responsibilities.• Held leadership or advisory roles on regional boards supporting tourism, events, and economic development.• Supervised advertising and public relations activities, leading owned, earned, and paid media initiatives; collaborated with local, regional, national, and international media outlets and partners to create content packages, campaigns, and partnerships to achieve business and mission success.

• Assisted organizations in capturing, assessing, and understanding audience trends, needs, and satisfaction.• Worked with clients to develop the programming, services, and systems needed to deliver exceptional guest experiences and achieve engagement and revenue outcomes across all phases of the customer journey.• Created solutions for consistently measuring and understanding visitor and KPI trends across major US museum’s physical and digital properties; assisted leading automotive brands in increasing online and dealership sales; created innovative messaging approaches for mobile phone providers and cruise ship companies to increase conversions and satisfaction, decrease churn/abandonment, and grow revenue.

• Developed lifestyle and entertainment properties for television, publishing, sports, and music brands across live events, print, web, social media, mobile telephony, and other channels.• Evolved traditional brands onto new platforms; repackaged and enhanced existing content libraries into monetizable cross-platform properties; shaped brand storytelling, content marketing, and merchandising to build valuable, long-lasting relationships with consumers and business partners.• Created digital businesses and fan events for publications including Seventeen, Teen Beat, and Tiger Beat magazines; produced television, live events, and media properties for MTV, SpikeTV, and Showtime.

• Client lead, strategist, and executive producer for key accounts, including Ford, Brita, and Taco Bell. Led creative, technology, and account teams to envision and develop standalone digital content and properties for web, retail, B2B and event marketing, as well as experiential components of broader integrated campaigns.• Developed solutions to disrupt inefficient, high-cost practices that limited browse-to-buy conversions and post-purchase customer satisfaction, including online test-drive scheduling for car buyers and self-service customer support systems for CPG audiences.• Collaborated with internal teams to win more than $8 million in new domestic and international engagements.