I work with global sport (tech) brands on:* Business modelling* Business development * Unlocking new target markets * Strategic plans for growth (GTM, brand, marketing, communications) * Cross-channel brand activation and global implementation* Digital marketing transformation* Initiating and developing business partnerships to create cross-channel solutions* Growing revenue and building commercial efficiency Current and previous partners and clients… Show more I work with global sport (tech) brands on:* Business modelling* Business development * Unlocking new target markets * Strategic plans for growth (GTM, brand, marketing, communications) * Cross-channel brand activation and global implementation* Digital marketing transformation* Initiating and developing business partnerships to create cross-channel solutions* Growing revenue and building commercial efficiency Current and previous partners and clients include businesses active in the (outdoor) Sports industry (apparel and hardware), Sports technology (wearable, SaaS) and Academia. Host of TEDxVerbier, World Bicycle Relief and moderator of various panel discussions in the sports (tech) realm. www.persynconsulting.com Show less

https://tedxverbier.ch

I develop programs and teach in the areas of Sports Marketing and New Technologies, Digital Marketing & Communications, Brand Management and Service Design for Bachelor & Master students

Sportskred is a technology platform which allows sports rights holders to better understand, grow and monetise their social media assets. Their proprietary tech helps right holders to create marketing or sponsor campaigns, distribute content and analyse campaign performance all in one place. Acted as country director for Switzerland and The Netherlands.

Magnes Sports is a spinoff from the ETH Zürich. Magnes Sports applies its extensive know-how on magnetic sensing to develop products, such as a unique power-meter for the cycling and rehabilitation sector. Their NuHu smart shoes combines continuous gate monitoring and haptic feedback for simplified neuro therapy and spots injury recovery.I used my experience in the sports industry to advise the management on how to apply and monetise their proprietary technology in the sports sector.

Program management incl. selecting partner companies for whom we developed solutions for digital challenges using a customer-centric approach driven by research, prototyping and testing. The program focused on service design, proces/ change management, customer and user experience, user interaction, new technologies, digital and mobile solutions and data mining.

Specializing in unique, innovative and compelling combinations of hardware, software andapparel design for both the fan engagement as the wellness industry. In my role as Sports Marketing Director Europe, I provided leadership, management and vision to ensure the launch and role out of the Wearable X brand and its products in Europe. This role included defining and executing strategic partnerships with brands active in the sports industry.

Factory Design Labs Switzerland GmbH formed part of a Global advertising agency network with offices in Denver (USA), Zürich (CH), Verbier (CH) and Shanghai (CN). Clients included The North Face, Oakley, Scott Sports, HEAD Racquet Sports, Verbier Board of Tourism, Ralph Lauren Denim & Supply, The Faction Collective, “W” Verbier.My responsibilities included:* Leading and driving agency’s business* Building and managing international team of marketing professionals* End… Show more Factory Design Labs Switzerland GmbH formed part of a Global advertising agency network with offices in Denver (USA), Zürich (CH), Verbier (CH) and Shanghai (CN). Clients included The North Face, Oakley, Scott Sports, HEAD Racquet Sports, Verbier Board of Tourism, Ralph Lauren Denim & Supply, The Faction Collective, “W” Verbier.My responsibilities included:* Leading and driving agency’s business* Building and managing international team of marketing professionals* End responsibility daily management of European operations* Establishing and cultivating Global client portfolio within the sports and lifestyle industry* Leading annual planning process incl. GTM, integrated and digital client strategies* Overseeing development of integrated and digital projects for our clients* Managing revenue and profitability of accounts, business forecasting and P&L* Establishing and maintaining alliances with international partnersFactory Design Labs Verbier’s work has been honored with the following industry awards::Summit International Award (Emerging Media Award for most innovative campaign)Summit Marketing Effectiveness Award (Platinum in the category “Integrated”) 2015/2016 ISPO Award for fully-integrated campaigns Show less

Media Republic (now GreyPOSSIBLE) is one of the leading digital agencies specialized in creating formats, content and campaigns for international brands. In my role as Account Director, I was responsible for all (new) business on key accounts and generating new business partnerships. I led multi-disciplinary teams creating fully integrated campaigns.Oversaw all business on:KPN (Telecom)Miele (Consumer electronics)APG (Pension fund)De Bijenkorf (Luxury… Show more Media Republic (now GreyPOSSIBLE) is one of the leading digital agencies specialized in creating formats, content and campaigns for international brands. In my role as Account Director, I was responsible for all (new) business on key accounts and generating new business partnerships. I led multi-disciplinary teams creating fully integrated campaigns.Oversaw all business on:KPN (Telecom)Miele (Consumer electronics)APG (Pension fund)De Bijenkorf (Luxury Department store)G-Star (Fashion)Bugaboo (Lifestyle Mobility products)DSM (Chemicals, Nutrition and Health) Show less

In my role as Project Director, I oversaw all - digital heavy - integrated projects for our key clients. I led multi-disciplinary teams in developing award wining projects.

Leading Global advertising agency that created multiple global award winning campaigns that changed the face of the industry. In addition to numerous creative awards across categories, 180 Amsterdam had two successive Euro Effie Grand Prix wins as it extended adidas' Football category leadership over Nike.As an Account Manager, I worked on several categories within our main client adidas (Global Brand, Running, Football), managing integrated Global campaigns working with cross… Show more Leading Global advertising agency that created multiple global award winning campaigns that changed the face of the industry. In addition to numerous creative awards across categories, 180 Amsterdam had two successive Euro Effie Grand Prix wins as it extended adidas' Football category leadership over Nike.As an Account Manager, I worked on several categories within our main client adidas (Global Brand, Running, Football), managing integrated Global campaigns working with cross disciplinary teams overlooking relationships with our international partner agencies(Co) Handled the following campaigns:adidas Football: “+10” - 2006 FIFA World cup™ campaignadidas Football ’07: “Predator vs F50” - print and digitaladidas Football 2008 EURO cup™ campaign “Side by Side” - Printadidas Running: “Microride” - TV and digitaladidas Running “Microride Arcade game” - TV and digitaladidas Running: “Microbounce” - TV and printadidas Running: “Formotion” 2007 - printadidas Brand: Impossible is Nothing - Visualising the Impossible - TV, Digital, OOH Dr Pepper - Print campaign and web development Show less

As a business strategy consultant, I played a key role in planning and implementation of strategic fiscal projects with our main clients within the Media and Telecom industry (Endemol, Wieden + Kennedy, Versatel). I led RFP proposals that generated new business within the international Media and Advertising industry. Responsibility for maximum spend within client portfolio incl. P&L responsibility.Given the size of the media and advertising business, I played an active… Show more As a business strategy consultant, I played a key role in planning and implementation of strategic fiscal projects with our main clients within the Media and Telecom industry (Endemol, Wieden + Kennedy, Versatel). I led RFP proposals that generated new business within the international Media and Advertising industry. Responsibility for maximum spend within client portfolio incl. P&L responsibility.Given the size of the media and advertising business, I played an active role in the shaping and development of the Media and Advertising industry focus. Show less