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Driven and motivated marketing executive with excellent leadership and management skills and a proven track record of successfully transforming marketing teams and plans to deliver results. Extensive experience building premium and luxury brands through consumer, trade and omnichannel marketing. Led by a strong entrepreneurial spirit, creative thought leadership, cross-functional collaboration and team empowerment.
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Svp Trade MarketingNowadaysFairfield, Ct, Us
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Vice President Trade MarketingTito'S Handmade Vodka Aug 2016 - PresentUs -
Vice President Spirits Trade MarketingPernod Ricard Oct 2013 - Jul 2016Paris, Ile-De-France, FrAs a member of Pernod Ricard USA’s Marketing Leadership team, my role was to provide the link between Brand and Sales, converting brand strategy into actionable plans for our sales and distributor teams. My team, consisting of 31 marketers and 71 brand ambassadors and local activators worked across PRUSA’s Spirits Portfolio and the US Market with influence on budgets in excess of $120M. Key Brands included: Jameson, Absolut, The Glenlivet, Malibu, Avion, Altos, Chivas and Martell.Responsibilities included: Marketing leadership, annual planning, channel strategies and standards, drink strategies, national programming with integrated digital, mobile & social activation, multicultural strategies & activation, trade advocacy & education, brand ambassador & on-premise execution management, category, brand & activity selling platforms and marketing operations. -
Vice President Marketing Wines & ChampagnesPernod Ricard Jul 2011 - Oct 2013Paris, Ile-De-France, FrLed PRUSA’s Wines & Champagnes Marketing team for the US Market with a $20M budget and a team of 16. Key brands included: Perrier-Jouet, G.H. Mumm, Brancott Estate, Campo Viejo, Graffigna, Dead Bolt and Mumm Napa.Responsibilities included: Wines & Champagnes leadership, thought-leadership, global team relations, strategic planning, brand strategy & planning, trade, customer & shopper marketing, digital & social media, PR and P/L management.
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Sr. Director Trade Marketing ActivationHeineken Usa May 2007 - Jul 2011Amsterdam, NlDesigned the National Trade Marketing function and directed a team of seven across Heineken USA’s portfolio of beers with a $22M budget. Key brands included: Heineken, Heineken Light, Dos Equis, Tecate and Newcastle Brown Ale.Responsibilities included: Creation and leadership of HUSA’s trade marketing function, trade marketing strategies, national & customer specific program planning & development, promotional digital & social media, trade advertising and agency management.(promoted from Director Channel Strategy & Marketing, 9/10) -
Brand Director Stella Artois, Bass Ale And InnovationAnheuser-Busch Inbev Mar 2006 - May 2007Leuven, BeDirected strategic brand planning and development for Belgian, UK and Innovation brands for the US market with a budget of $60M and a team of six. Responsibilities included: Brand positioning & strategy, liaise with global marketing, consumer and commercial insight generation, advertising, media, sponsorship, activation planning & development and innovation. -
Director Customer And Field MarketingAnheuser-Busch Inbev Aug 2003 - Mar 2006Leuven, BeLed customer and field marketing planning, development and sell-in across the US market and portfolio of premium brands with a $28M budget and team of eight. Responsibilities include: Customer and field marketing strategy and planning, local media planning, program development & execution, sponsorship & partnership negotiations and internal creative services team.
Frank Polley Skills
Frank Polley Education Details
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University Of ConnecticutFinance -
Insead Wharton Global Development ProgramGlobal Business Strategy And Application
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The Wharton School
Frequently Asked Questions about Frank Polley
What company does Frank Polley work for?
Frank Polley works for Nowadays
What is Frank Polley's role at the current company?
Frank Polley's current role is SVP Trade Marketing.
What is Frank Polley's email address?
Frank Polley's email address is fr****@****ard.com
What is Frank Polley's direct phone number?
Frank Polley's direct phone number is +121237*****
What schools did Frank Polley attend?
Frank Polley attended University Of Connecticut, Insead Wharton Global Development Program, The Wharton School.
What skills is Frank Polley known for?
Frank Polley has skills like P&l Management, Management, Shopper Marketing, Marketing, Beer, Trade Advertising, Wine And Spirits Industry, Consumer Products, Alcoholic Beverages, Business Insights, Social Crm, Company Presentations.
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