Frank Rabey Email and Phone Number
Communications coordinator with 20+ years’ experience creating varied, engaging content for a wide range of audiences. Skilled in public relations and digital marketing, with a broad background also in journalism, creative writing, proofreading and editing.Communications | Writing and Editingfrankrabey@gmail.comCommunity-focused, globally minded communications professional with outstanding storytelling acumen and interviewing skills, adept at changing professional voice to fit the market / audience. A personality that fosters open dialogue, a knack for critical thinking, a ready sense of humor, a flair for taking creative chances and a work ethic that just won't quit.Willing to try nearly anything to bring a project to its best completion. Not shy about my own limitations: A fast learner, but if not an expert at a task, I will readily seek collaborative input, if that's what's needed to get an assignment right. Embarrassment isn't asking for help, but letting the public realize you didn't take the time to do so.My primary professional desire is to help create sustainable changes to benefit others, particularly the most vulnerable among us and, wherever possible, to benefit the environment.CORE COMPETENCIES• Writing• Editing• Storytelling• Public relations• Marketing• Proofreading• Photography• Newsletter composition and design• (Enrolled: Reliablesoft SEO certification course)ACCOMPLISHMENTS• Closely oversaw development of WordPress website for community-health nonprofit Access East, with four individual business-line landing pages linked to numerous drill-down pages of highly detailed content, all of which I composed, in addition to providing photography. Handle site CMS updates.• Launched guerrilla PR campaign for Real Deal Brazil recycled-tarp hat, targeting unorthodox media sources/cultural tastemakers, and propelling this niche product into becoming a central prop in the 2009 Hollywood blockbuster Zombieland, with a resulting massive upsurge in product sales.• Wrote "MRSA Screening Launch" content, a key component of the Pitt County Memorial Hospital (now ECU Health Medical Center) response to a nationwide escalation in hospital-acquired MRSA infections. Project won the Carolinas Healthcare PR & Marketing Society's 2008 Golden Tusk Award, the organization's highest honor."(Frank's) ability to make anything sound like it's the best thing was always amazing to witness."-- Former colleague K.S.Contact me at frankrabey@gmail.com with business communications, and writing / editing opportunities.
Access East, Inc.
View- Website:
- ccofeasternnc.org
- Employees:
- 16
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Communications CoordinatorAccess East, Inc. Feb 2015 - PresentGreenville, North Carolina AreaNonprofit community help agency, and ECU Health subsidiary, coordinating patient-focused, provider-driven health care for more than 102,000 Medicaid enrollees across 34 eastern North Carolina counties. Access East also provides a variety of health-care services to the region's uninsured and underinsured; offers consumers free, unbiased help in navigating the Affordable Care Act Health Insurance Marketplace; and provides education and health-care outreach to seasonal farmworkers.I am responsible for the direction and implementation of internal and external community communications, to include coordination of PR efforts and media outreach; the creation and design of, and/or advisement upon, all company marketing materials; crafting and designing the employee newsletter; maintaining all social media; updating content for the company website through WordPress CMS; handling company photography; and prior to integration with the ECU Health system, researching and writing company policies and standard operating procedures (SOPs) for all administrative and clinical matters in close collaboration with content experts.ACCOMPLISHMENTS: * Orchestrated re-branding of the company as Access East after years of it operating under the name of a subsidiary service line, 2014-15.* Oversaw development of the company website, to then include four separate landing pages and numerous drill-down pages containing highly detailed content that I created. (Responsible now for all online text and photographic material / updates for all but our Healthy Opportunities Pilot service line.)* Led advocacy campaign on comprehensive Medicaid changes with state-government officials.
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Public RelationsThe Hammocksource Feb 2008 - Nov 2014Greenville, North Carolina AreaIndustry-leading, multi-brand, family-owned manufacturing and sales company specializing in relaxation-themed products.Proactively shaped the company's public perception, to include defending brand reputations from maligning online attention; coordinating all major media interactions, often serving as company spokesperson; coordinating advertising for major brands, to include copywriting; and writing external and internal communications: news releases; newsletters; web content, including blogs, product descriptions, and UX text; sales catalogs, brochures and pamphlets; company posters; promotional emails; employee informational materials; video scripts and special marketing projects.ACCOMPLISHMENTS:• Waged guerrilla PR campaign for the Real Deal Brazil recycled-tarp hat, targeting unorthodox media sources/cultural tastemakers, propelling this niche product into a central prop in the 2009 Hollywood blockbuster "Zombieland," and changing brand fate almost overnight.• Originated PR-gold prize-packages with "Let's Make a Deal" TV game show; tripled presence on "The Price Is Right."• In close collaboration with web designers, created entirely new brand-centric content for three major brand sites. Prided myself not only on capturing the voice of the individual brand, but on the work's attention to storytelling, and to grammar, two things often in short supply online.• Through quality original content and vigorous community management, turned company's nonexistent social media presence into highly active Facebook fan-bases for several brands, with other small businesses often then consulting me on how to achieve similar results.• Introduced company's office-paper recycling program.• Go-to guy for singing "Happy Birthday" at monthly employee meetings. -
Media SpecialistEcu Health Aug 2006 - Jan 2008Greenville, North Carolina AreaRegion's largest medical center, then operating under the name Pitt County Memorial Hospital (PCMH).Handled external and internal communications, and coordinated on- and off-site media visits and events; composed speeches, scripts and talking points for various executives, including president and CEO; fostered relationships with local media, and with hospital health-care affiliates, aiding with story development; assisted with crisis management, when need arose.ACCOMPLISHMENTS:• Wrote content for "MRSA Screening Launch," part of the PCMH response to the nationwide escalation in often-deadly, hospital-acquired MRSA infections. Project won the Carolinas Healthcare PR & Marketing Society's 2008 Golden Tusk Award, the organization's highest honor.• Routinely acknowledged by co-workers for elevating the PCMH newsletter to a must-pick-up/must-read. -
Features EditorThe Daily Reflector 2004 - 2006Greenville, North Carolina AreaDaily newspaper, then part of the large Cox Media Group family, reaching / covering much of eastern North Carolina.Responsible for all aspects of the newspaper's features section, plus special sections and two monthly magazines, managing up to four writers, two layout/design people and one-two university-supplied interns. Wrote feature stories, columns and news pieces, and edited, and frequently copy-edited, all section content.ACCOMPLISHMENTS: • Orchestrated newspaper's "Season of Sharing" 2004 holiday series, in collaboration with local nonprofit help agencies. The series spotlighted eastern North Carolinians who had suffered great personal and/or economic hardships, offering readers a safe, secure means of assisting those profiled, either financially or through the donation of specific household items, crucial home improvements or Christmas presents for children.• Final column for the newspaper, "One Dumb Thing": "Among the finest (columns) our newspaper has ever published." — Al Clark, Executive Editor. -
Assistant EditorMountain Xpress Oct 2002 - Oct 2004Asheville, North Carolina AreaAsheville, N.C.-based independent weekly newspaper covering much of the Blue Ridge Mountains.Assisted with basic editorial decisions, from planning through to publication. The position included extensive weekly story editing and copy-editing, and editing the paper's popular public-letters section; spot-proofing the entire edition prior to its going to print, and composing captions, cutlines and cover content; creating and editing regular special supplements; writing on average one-two feature stories weekly, including supplemental news coverage as need arose. I was also the paper's Music Editor, coordinating all music coverage, and writing much of it, in a town frequented by nationally known touring musicians.ACCOMPLISHMENTS:• Repeatedly landed exclusive interviews with touring musicians out from under Asheville's much larger daily newspaper.• Was referred to by country-music legend Emmylou Harris, during her cover-story interview for a sold-out local concert, as "a real sweet talker!" -
English InstructorCollege Of The Albemarle Aug 2001 - May 2002Elizabeth City, North Carolina AreaNortheastern North Carolina's largest community college.Taught six writing-intensive classes per semester, up from the typical five, due to pending state-funding reductions. Served as academic advisor during end-of-semester registration periods, handling committee work that included editing lengthy prose documents for the state's re-accreditation process.ACCOMPLISHMENTS: • Began as an adjunct instructor; overall success, and student evaluations, led to a full-time teaching position.• Created, and taught, college's first-ever creative-writing course, plus one of its first Internet composition courses.• "Frank (was) a caring and dedicated instructor. He was a wonderful colleague, one who … made going to work enjoyable. I regretted losing him." — Julie Long, then Chair, Department of Languages and Literature -
Staff Writer, North Carolina Bureau, The Virginian-Pilot NewspaperPilot Media May 2000 - Aug 2001Elizabeth City, North Carolina AreaNortheastern North Carolina division of the Norfolk-based "Virginian Pilot," Virginia's largest daily newspaper.Wrote hard news and human-interest features, and coordinated and edited occasional special projects, including a 24-page back-to-school primer for Elizabeth City, N.C. parents.KEY ACCOMPLISHMENT:• June-September 2002: Created from scratch, and edited, a 24-page, glossy-cover monthly magazine, called "Watercolors," for the newspaper's advertising department, for delivery to all homes in local zip code. Initiated and wrote all stories. Took the bulk of its photos. -
Features EditorKey West Citizen Newspaper Aug 1999 - Jun 2000Key West, FloridaDaily newspaper covering all of the lower keys.Wrote or edited all stories for eight-10-page "KeysLife" section, often handling design and layout as well. Was also responsible for the content, design and layout for two weekly religion pages, plus one food page, while also frequently contributing stories, photography and editing to other parts of the paper.ACCOMPLISHMENTS:• Championed in print, and through fundraising activities, several local community-service nonprofits that were important to me, with the newspaper's blessing.• Created and wrote the immensely popular "Pet of the Week" column, conducting interviews with pet owners in their homes, with their pets.
Frank Rabey Education Details
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4.0 (On 4-Point Scale) -
3.87 (On 4-Point Scale)
Frequently Asked Questions about Frank Rabey
What company does Frank Rabey work for?
Frank Rabey works for Access East, Inc.
What is Frank Rabey's role at the current company?
Frank Rabey's current role is Communications | Writing | Storytelling | Editing | Proofreading | Content Creation | Nonprofit Work | Photography | PR / Marketing | Newsletters | Page Design | Copywriting | Social Media | MS Office | WordPress.
What schools did Frank Rabey attend?
Frank Rabey attended East Carolina University, University Of North Carolina At Chapel Hill.
Who are Frank Rabey's colleagues?
Frank Rabey's colleagues are Juan Allen, Robert Martinez, Aundrea Williams, Msa, Melissa Payne, Regina Moffett, Crystal May, Jarahnee Burger.
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7gmail.com, thehammocksource.com, embarqmail.com, tds.net, msn.com, thehammocksource.com, accesseast.org1 (252)-7XXXXXXX
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Frank Rabey
United States
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