Frank Rabey Email & Phone Number

Greenville, North Carolina Area

Nonprofit community help agency, and ECU Health subsidiary, coordinating patient-focused, provider-driven health care for more than 102,000 Medicaid enrollees across 34 eastern North Carolina counties. Access East also provides a variety of health-care services to the region's uninsured and underinsured; offers consumers free, unbiased help in navigating the Affordable Care Act Health Insurance Marketplace; and provides education and health-care outreach to seasonal farmworkers.I am responsible for the direction and implementation of internal and external community communications, to include coordination of PR efforts and media outreach; the creation and design of, and/or advisement upon, all company marketing materials; crafting and designing the employee newsletter; maintaining all social media; updating content for the company website through WordPress CMS; handling company photography; and prior to integration with the ECU Health system, researching and writing company policies and standard operating procedures (SOPs) for all administrative and clinical matters in close collaboration with content experts.ACCOMPLISHMENTS: * Orchestrated re-branding of the company as Access East after years of it operating under the name of a subsidiary service line, 2014-15.* Oversaw development of the company website, to then include four separate landing pages and numerous drill-down pages containing highly detailed content that I created. (Responsible now for all online text and photographic material / updates for all but our Healthy Opportunities Pilot service line.)* Led advocacy campaign on comprehensive Medicaid changes with state-government officials.

Greenville, North Carolina Area

Industry-leading, multi-brand, family-owned manufacturing and sales company specializing in relaxation-themed products.Proactively shaped the company's public perception, to include defending brand reputations from maligning online attention; coordinating all major media interactions, often serving as company spokesperson; coordinating advertising for major brands, to include copywriting; and writing external and internal communications: news releases; newsletters; web content, including blogs, product descriptions, and UX text; sales catalogs, brochures and pamphlets; company posters; promotional emails; employee informational materials; video scripts and special marketing projects.ACCOMPLISHMENTS:• Waged guerrilla PR campaign for the Real Deal Brazil recycled-tarp hat, targeting unorthodox media sources/cultural tastemakers, propelling this niche product into a central prop in the 2009 Hollywood blockbuster "Zombieland," and changing brand fate almost overnight.• Originated PR-gold prize-packages with "Let's Make a Deal"​ TV game show; tripled presence on "The Price Is Right."​• In close collaboration with web designers, created entirely new brand-centric content for three major brand sites. Prided myself not only on capturing the voice of the individual brand, but on the work's attention to storytelling, and to grammar, two things often in short supply online.• Through quality original content and vigorous community management, turned company's nonexistent social media presence into highly active Facebook fan-bases for several brands, with other small businesses often then consulting me on how to achieve similar results.• Introduced company's office-paper recycling program.• Go-to guy for singing "Happy Birthday" at monthly employee meetings.

Greenville, North Carolina Area

Region's largest medical center, then operating under the name Pitt County Memorial Hospital (PCMH).Handled external and internal communications, and coordinated on- and off-site media visits and events; composed speeches, scripts and talking points for various executives, including president and CEO; fostered relationships with local media, and with hospital health-care affiliates, aiding with story development; assisted with crisis management, when need arose.ACCOMPLISHMENTS:• Wrote content for "MRSA Screening Launch," part of the PCMH response to the nationwide escalation in often-deadly, hospital-acquired MRSA infections. Project won the Carolinas Healthcare PR & Marketing Society's 2008 Golden Tusk Award, the organization's highest honor.• Routinely acknowledged by co-workers for elevating the PCMH newsletter to a must-pick-up/must-read.

Greenville, North Carolina Area

Daily newspaper, then part of the large Cox Media Group family, reaching / covering much of eastern North Carolina.Responsible for all aspects of the newspaper's features section, plus special sections and two monthly magazines, managing up to four writers, two layout/design people and one-two university-supplied interns. Wrote feature stories, columns and news pieces, and edited, and frequently copy-edited, all section content.ACCOMPLISHMENTS: • Orchestrated newspaper's "Season of Sharing" 2004 holiday series, in collaboration with local nonprofit help agencies. The series spotlighted eastern North Carolinians who had suffered great personal and/or economic hardships, offering readers a safe, secure means of assisting those profiled, either financially or through the donation of specific household items, crucial home improvements or Christmas presents for children.• Final column for the newspaper, "One Dumb Thing": "Among the finest (columns) our newspaper has ever published." — Al Clark, Executive Editor.

Asheville, North Carolina Area

Asheville, N.C.-based independent weekly newspaper covering much of the Blue Ridge Mountains.Assisted with basic editorial decisions, from planning through to publication. The position included extensive weekly story editing and copy-editing, and editing the paper's popular public-letters section; spot-proofing the entire edition prior to its going to print, and composing captions, cutlines and cover content; creating and editing regular special supplements; writing on average one-two feature stories weekly, including supplemental news coverage as need arose. I was also the paper's Music Editor, coordinating all music coverage, and writing much of it, in a town frequented by nationally known touring musicians.ACCOMPLISHMENTS:• Repeatedly landed exclusive interviews with touring musicians out from under Asheville's much larger daily newspaper.• Was referred to by country-music legend Emmylou Harris, during her cover-story interview for a sold-out local concert, as "a real sweet talker!"

Elizabeth City, North Carolina Area

Northeastern North Carolina's largest community college.Taught six writing-intensive classes per semester, up from the typical five, due to pending state-funding reductions. Served as academic advisor during end-of-semester registration periods, handling committee work that included editing lengthy prose documents for the state's re-accreditation process.ACCOMPLISHMENTS: • Began as an adjunct instructor; overall success, and student evaluations, led to a full-time teaching position.• Created, and taught, college's first-ever creative-writing course, plus one of its first Internet composition courses.• "Frank (was) a caring and dedicated instructor. He was a wonderful colleague, one who … made going to work enjoyable. I regretted losing him." — Julie Long, then Chair, Department of Languages and Literature

Elizabeth City, North Carolina Area

Northeastern North Carolina division of the Norfolk-based "Virginian Pilot," Virginia's largest daily newspaper.Wrote hard news and human-interest features, and coordinated and edited occasional special projects, including a 24-page back-to-school primer for Elizabeth City, N.C. parents.KEY ACCOMPLISHMENT:• June-September 2002: Created from scratch, and edited, a 24-page, glossy-cover monthly magazine, called "Watercolors," for the newspaper's advertising department, for delivery to all homes in local zip code. Initiated and wrote all stories. Took the bulk of its photos.

Key West, Florida

Daily newspaper covering all of the lower keys.Wrote or edited all stories for eight-10-page "KeysLife" section, often handling design and layout as well. Was also responsible for the content, design and layout for two weekly religion pages, plus one food page, while also frequently contributing stories, photography and editing to other parts of the paper.ACCOMPLISHMENTS:• Championed in print, and through fundraising activities, several local community-service nonprofits that were important to me, with the newspaper's blessing.• Created and wrote the immensely popular "Pet of the Week" column, conducting interviews with pet owners in their homes, with their pets.

Ma, Creative Nonfiction Writing, 4.0 (On 4-Point Scale)

Activities and Societies: Phi Eta Sigma Honors Society; International SocietyWrote first-ever Creative Nonfiction thesis in English.

Ba, Radio, Tv & Motion Pictures (Degree Consolidated Into Department Of Communication Studies, 1993), 3.87 (On 4-Point Scale)

Activities and Societies: International Society, Phi Eta Sigma National Honor Society (ECU), Phi Beta Kappa.Transferred from East Carolina.