Sales Marketing Product Manager
Heico Corporation, Seal Dynamics Llc
International aviation marketing company, parts distributor, and new product development group serving primarily the commercial and regional airline industry, as well as the Government and Military, and representing prominent aerospace and industrial manufacturers throughout the world.Lead sales and marketing function as well as product development initiatives for seven aircraft equipment manufactures servicing hundreds of major airline and broker customers throughout the world. Products range from filtration, hydraulics, heating, ice protection, water/waste, fuel and oil systems.- Under my management, sales activity increased from $3.5 million in 2003 to more than $17 million by 2011, representing an average growth of nearly 30% annually. During the same time period, gross profit increased from $1.1 million to almost $6 million, consistently yielding an increase in profitability levels of more than 50% margin and always surpassing annual forecast by a minimum of 20%, while increasing inventory turns to an average of more than 6 times. - Build and maintain strategic partnerships between manufactures and worldwide customers to increase company and manufacturer profitability while reducing customer procurement costs and on-going operational costs. - Develop new business and increase revenue through expanding distribution rights into new territories with existing vendor base and negotiating new distribution arrangements with prospective principals.- Develop and implement marketing campaigns to expand customer base, market share and profit margins.- Ensure product knowledge transfer to field sales representatives as well as customers by providing key product specifications and functionality.- Establish competitive pricing strategies to meet manufacturer sales and revenue goals.- Identify new business opportunities and conduct new product development research.
