Head of reviving Nerf Dog's social media presence on Instagram, Facebook, LinkedIn, and TikTok.Developing social media, content, and brand strategy for Nerf Dog.Creating content, writing social media posts, and publishing them out on social media platforms.Produce social media analytic reports and make recommendations based on the results.Collaborating directly with the Director of Domestic Operations on initiatives aimed at improving workplace performance and optimizing procedures within the company.Regularly recommending optimizations in account management processes and creating tailored Standard Operating Procedures (SOPs) for each client account.Actively reducing order processing time on accounts by two hours or more through strategic workflow enhancements.Leading efforts to revamp and enhance the entire customer service model, targeting a decrease in response time on emails and phone calls to less than 24 hours.Continuously rewriting all canned email responses and developing new ones based on customer inquiries received.Responsively handling customer emails and phone calls, subsequently creating cases in NetSuite for efficient tracking and resolution.Proactively optimizing the NetSuite customer service form, resulting in a 10% improvement in completion time.Identifying potential product or marketing issues by tracking customer emails and phone calls and flagging them within the NetSuite system.Generating detailed metric reports from NetSuite on customer complaints, presenting findings to management, and implementing corrective actions to address any issues.Account manager for some of Gramercy's larger accounts, overseeing the entire order process from the receipt of purchase orders until invoicing.Responsible for the creative and event management of Nerf Dog at industry trade shows.

Developed global organic social media strategy that included social-led campaigns (paid & organic), community engagement, and employee advocacy that resulted in the following metrics:126% increase in total followers28% increase in post impressions and 36% increase in engagement945% increase in reachLed company rebranding efforts for social media and external website presences.Created social media policy, guidelines, content best practices and LinkedIn profile guide for the company.Innovated global paid social media campaigns on LinkedIn, Facebook, Instagram, and Spotify which greatly surpassed established benchmarks.Maintained and improved company’s presence on Trustpilot:Improved score to 4.7 and maintained it for over a year99% increase in the number of reviews

Developed paid social media strategies that maximize budget while exceeding industry benchmarksConsistently improved social media KPIs:Surpassed 2018 paid LinkedIn metrics with 50% less budgetReduced CPC from over $15 to less than $2 (2019-2020)4x increase in total engagements, impressions and clicks (2019-2020)Directed company rebranding efforts on social mediaProficient in crafting targeted audiences and re-targetingCreated successful strategies for increasing executive presence, activity and followers on social media:Over 100% follower increase in less than 10 months (2020)Posts averaging over 15,000 impressions and hundreds of reactions (2019 - 2021)Managed over 10 C-Suite executive LinkedIn profiles and provided social media guidance to the CEOResponsible for creating social media policies and governanceGenerated social media metric reports; analyze the data and adjust to achieve social media corporate goalsCreated engaging copy for all social media platformsManaged internal employees and external social media agenciesImplemented and managed Hearsay Social for New York Life InvestmentsProficient in Hootsuite, Emplifi, Sprout, AgorapulseTrained company’s sales force on social media best practices, guidelines, and provided one-on-one support.Was responsible for social media listening across all channels.Designed and executed overall strategy for integrating social media into select industry conferences.

Created, developed, and maintained social media presence for MainStay Investments.Project managed digital and print projects from inception to completion while playing a key role in the creative process.Maintained the MainStay web site and additional company related sites.Proofread and edited advertising materials (digital and print) and web sites.*Promoted to Director of Social Media in September of 2014.

Project managed digital and print projects from inception to completion while playing a key role in the creative process.Maintained the MainStay web site and additional company related sites.Proofread and edit advertising materials (digital and print) and web sites.*Promoted to Senior Marketing Associate in March of 2010.

Project lead for several business initiatives relating to the Panasonic Consumer web site which averaged roughly six million page views per month. • Developed, influenced and oversaw the redesign of a static Panasonic Consumer web site to entirely new look and feel where page views increased by over 3.5 million in just one year after launch.• Assisted in the creation of Club Panasonic, a customer-loyalty web site and program that resulted in 500,000 new Club Panasonic members.• Managed projects with our outside advertising agency in the development, planning, and implementation of online marketing campaigns to increase brand awareness, including campaigns for Panasonic Digital Cameras, Camcorders, Audio and Personal Care products.• Planned the production of special online marketing efforts and promotions for various types of online media including banner ads, flash-based “eyeblasters”, viral components, e-mails, microsites, etc.

Helped develop and maintain the Panasonic Consumer Website that averaged over four million page views per month. • Utilized IBM Websphere Commerce Accelerator tool and HTML to add site content and maintain our Dynamic Product Catalog Database.• Used IBM Surf-Aid Analysis tool to create and distribute executive-level reports on Web activity. • Controlled, developed and edited Panasonic Consumer Website content through close communication with internal clients, legal, our ad agency and IT.