Frank Rouwens Email & Phone Number

Hove, Be

Antwerp Area, Belgium

Heading up the global lubricants business of Q8Oils. Scope of the business is global, and it focuses on the manufacturing and marketing of lubricants. The business directly employs 300+ staff.

India, Belgium, Netherlands

Antwerp

Accountable for marketing strategy and business development including regional and global marketing projects, new market entries, route-to-market models(incl. distributor management) and M&A. Lead the global and regional strategy planning process and all key business development activity covering B2C and B2B segments in passenger car, commercial and industrial lubes. Directly leading a team of 10 senior execs and leading all strategy and business development activity for a $1.5 bn turnover… Show more Accountable for marketing strategy and business development including regional and global marketing projects, new market entries, route-to-market models(incl. distributor management) and M&A. Lead the global and regional strategy planning process and all key business development activity covering B2C and B2B segments in passenger car, commercial and industrial lubes. Directly leading a team of 10 senior execs and leading all strategy and business development activity for a $1.5 bn turnover business . Directly working with GM’s of regional businesses. Board member of the Indian Valvoline/Cummins JV.• Identified and implemented distribution opportunities in new key markets – generating rapid sales growth • Developed multiple programs to transform marketing and sales capability. Show less

Accountable for Europe, Middle East and Africa region and responsible for all aspects of marketing management and business development. Lead regional marketing, pricing, and product management agendas for passenger car, commercial and industrial lubes as well as rust prevention and specialised products. Directly managing a team of 20 head office staff.• Lead the design, negotiations and implementation of a sales and marketing JV in order to execute market entry into Russia.

Principal Advisor at RPS Group.I helped building the downstream practice and lead the lubricants practice. Successfully won and delivered downstream assignments covering areas such as market entry, change management, strategic planning, marketing management and portfolio assessment.Note: RPS’s Downstream Consulting service is part of the RPS Group, a FTSE 250 company with over 5000 employees, a market capitalisation of c. £500m, and a growth track record of 10% for each of the… Show more Principal Advisor at RPS Group.I helped building the downstream practice and lead the lubricants practice. Successfully won and delivered downstream assignments covering areas such as market entry, change management, strategic planning, marketing management and portfolio assessment.Note: RPS’s Downstream Consulting service is part of the RPS Group, a FTSE 250 company with over 5000 employees, a market capitalisation of c. £500m, and a growth track record of 10% for each of the last 10 years. Show less

Accountable for P&L performance (turnover& operating margins) for two global market segments focused on automotive transport, agriculture and general industrial business (one segment is BTC, the other one is BTB). Leading the agenda for both segments which have a combined turnover of $1.5bn. Leading a team of ca. 10 direct reports at HQ level and a commercial organisation of 500 (indirect). Responsible for the delivery of the complete marketing value chain incl. strategy development… Show more Accountable for P&L performance (turnover& operating margins) for two global market segments focused on automotive transport, agriculture and general industrial business (one segment is BTC, the other one is BTB). Leading the agenda for both segments which have a combined turnover of $1.5bn. Leading a team of ca. 10 direct reports at HQ level and a commercial organisation of 500 (indirect). Responsible for the delivery of the complete marketing value chain incl. strategy development, innovation, proposition development, brand management, campaigns and resource allocation.• Halted performance decline and outperformed market by delivering 14% value growth and 6% volume growth over period Show less

Successfully led the design and implementation of a new organisational model that would best fit delivery of strategy within the Lubes business as well as reflecting BP’s management principlesProgramme sponsored directly by CEO with programme management and change management processes identified as ‘exemplary’ in post project audit

General management accountability for the delivery of financial and non-financial business strategies as well as sales and marketing plans. Geographies included Germany, UK, France, Benelux, Nordics and West Africa with a combined employee force in excess of 600 and a third party turnover of $400mn.• Tripled profit over three year period through radically changing marketing strategy, route to market and driving efficiency in process and operation• Achieved material increase in… Show more General management accountability for the delivery of financial and non-financial business strategies as well as sales and marketing plans. Geographies included Germany, UK, France, Benelux, Nordics and West Africa with a combined employee force in excess of 600 and a third party turnover of $400mn.• Tripled profit over three year period through radically changing marketing strategy, route to market and driving efficiency in process and operation• Achieved material increase in customer and employee satisfaction through delivering enhanced offers, introduction of new products/services and focussed employee development programmes Show less

Advanced Management Programme

International Executive Programme

Master, Applied Economics/ Business Management

Master in Economics and Business Management