Leading the Sales Strategy and Planning

Lead the creation and implementation of sales operations infrastructure, Sales FP&A, Sales Planning, S&OP. Leading annual budget, weekly projection, and sales monthly business review across CMM by collaborating with all operational groups.

Lead the development of the annual budget, weekly projection and monthly forecast across Curation Foods by collaborating with all operational groups. Contributes to company strategy and planning as it relates to driving business value through cost containment, process, and profitability improvement. Serve as a leader in bringing innovative and insightful reporting and analysis to leadership.

Collaboratively sets category objectives and led cross-functional teams to achieve desired business results that deliver net sales, and market share, and profit targets, as well as budget and EBITDA objectives. Creates strategic plan for assigned categories and brand segments, working with an enterprise-wide perspective setting clear priorities for the Field Partners on Strategic Customer opportunities. Work with Finance, Demand, Supply, and Ops to develop enterprise wide annual budgets and 5yr strategic plans as a shared service across all Curation Foods brands and teams. Led the development of proper pricing architecture, slopes, pack strategies, channel strategies, to deliver desired margin mix and enterprise wide profitability as a shared service across all Curation Foods brands and teams. Hired, trained and led field Sales category insights team including development of Curation wide insight alignment and maximization as well as implementing a 3rd party BI tool to enhance insight access.

Built and deployed an enhanced pricing and promotional strategy company wide. Implemented SharePoint sales communication platform to centralize all sales direction. Enhanced sales presentation leveraging both shopper and consumer insights.

Build account relationships, sell, maximize, and execute national trade programs in a top 15 national convenience store chain. Develop business strategies to help account achieve goals while supporting Altria goals. Led account to become the #1 performing national account from a volume and revenue growth standpoint while growing Altria brands 10% faster than the market average.Skills:B2B Sales, Account Management, C-Level Leadership Presentations, Short & Long Term Business Strategy, Key Performance Measures, Flexibility, Entrepreneurial Passion

Developed and deployed the PM USA, USSTC, and NuMark promotional strategies through Altria’s national sales force to profitably grow the business, expand margins, and support trade partners. Managed the Altria In-Store Consumer Connection to improve awareness and reduce cost of engagement.Skills:Trade Marketing, Brand Strategy, Value & Equity Building, Cross-Functional Organization, Third Party Management, C-Level Internal Selling, Collaboration, Budget Management, Information Mapping

Developed and managed the PM USA national sales & merchandising programs to successfully align the PM USA Wholesale Leaders Program with Altria company strategies while supporting strong trade relationships. Drove program changes resulting in improved trade partner performance and supporting Marlboro share growth from 2012 to current (+0.2pp/yr).Skill:Trade Marketing, Strategic Planning, Contract Writing & Legal Review, Business Requirements, System Development (IT), System Testing, Financial Analysis, Sarbanes-Oxley

Managed, developed, and led a highly skilled group of Territory Sales Managers to grow Altria’s Tobacco business in Northern CA. Exceeded company performance measures achieving #1 Unit in CA, three consecutive years.Skills:B2B Sales, Account Management, Game Planning, Organizational Strategy, People Management, Development Planning, Training, Coaching & Feedback, Behavior Identification, Talent Acquisition, Conflict Resolution.

Sold and executed Altria trade program strategies as an individual contributor in Santa Cruz, CA. Exceeded share and volume targets by 25% resulting in the #1 territory in the district.Skills:B2B Sales, Account Management

Undergraduate Intern for two summers and an On-Campus Student Ambassador.