Frank Skubski Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario

Toronto, Canada Area

Vaughan, Ontario, Canada

Toronto, Canada Area

• With products sold in 50+ countries, Beltone is one of the largest manufacturers of hearing instruments and a division of GN ReSound, one the world’s leading providers of hearing aids and diagnostic audiological.
• Led the Canadian business unit with full responsibility for P&L, corporate development, national Sales, Marketing, Retail and Wholesale Operations and Service, Product Management, Technical Support, HR and Partnering.
• Managed a 25-person team and an 80-location distribution network (60 wholesale, 20 retail) and service centers;
• Led wholesale and retail expansion, acquisitions and mergers of distributors, divestitures, retail conversions and the launch of new retail outlets;
• Partnered with key distributors and supporting their strategic planning, expansion, marketing, recruitment, branding and medical outreach programs;
• Led the execution and measurement of advertising, digital marketing, social media and media relations (print, radio and TV);

Toronto, Canada Area

• (See company overview above)
• Led all sales and marketing operations, strategies and programs for Beltone in Canada;
• Oversaw 8 direct reports and a network of 50 clinics and 30 distributors;
• Managed product strategy and all national product marketing for 10+ product lines, including roadmaps, research, marketing plans, positioning, release strategies, advertising and promotions;
• Directed national brand development strategies and programs including sponsorships, PR and industry events;
• Empowered the organization to measure the effectiveness of marketing and advertising investments and target an evolving customer base through improved customer segmentation and value propositions;

Toronto, Canada Area

• (See company overview above)
• Planned and led all aspects of regional sales, marketing and business development for 9 Beltone product lines with P&L responsibility;
• Developed strategic sales, marketing and promotional marketing plans and budgets;
• Managed 200 customer accounts;
• Recruited new distributors and trained/guided them in areas that included marketing, financial benchmarking, sales process development and general business operations;
• Served as a key member of the national senior leadership team and helped to define/direct strategies and best practices for the Canadian division in areas that included sales, marketing, customer service and operations;

Toronto, Canada Area

• (See company overview above)
• Drove sales of hearing aids and accessories in new and existing accounts;
• Built and managed relationships with customers, professional affiliates, key opinion leaders and medical community personnel.________________________

Toronto, Canada Area

• Starkey Hearing Technologies is a world leader in manufacturing and delivering advanced hearing solutions (www.starkeycanada.ca)
• Sold three lines of Starkey Earborne headsets to 100 corporate, government and large call centre accounts across Canada and New York State to generate $800K in annual revenue.