With products sold in 50+ countries, Beltone is one of the largest manufacturers of hearing instruments and a division of GN ReSound, one the world’s leading providers of hearing aids and diagnostic audiological instrumentation with more than 3,600 employees and sales in 80+ countries (www.beltone.com). ● Led the Canadian business unit with full responsibility for P&L, corporate development, national Sales, Marketing, Retail and Wholesale Operations and Service, Product Management, Technical Support, HR and Partnering programs and functions; ● Managed a 25-person team and an 80-location distribution network (60 wholesale, 20 retail) and service centers; ● Led wholesale and retail expansion, acquisitions and mergers of distributors, divestitures, retail conversions and the launch of new retail outlets;● Partnered with key distributors and supporting their strategic planning, expansion, marketing, recruitment, branding and medical outreach programs;● Led the execution and measurement of advertising, digital marketing, social media and media relations (print, radio and TV); ● Managed the development and and life cycles of products and associated trademarked technology/features and apps that have earned awards including a Red Dot Award for Product Design and a Collaboration Award at the Chicago Innovation Awards;● Concurrently served as Site Manager for GN ReSound in Canada and managed Toronto operations, all Canadian manufacturing, finance functions, ISO compliance, facility and lease negotiation. ACHIEVEMENTS: ► Developed the Canadian business to generate $10M+ in annual revenues from 8 brands ► Consistently achieved annual gross revenue and EBITA margin targets ► Realized a 40% increase in revenues, 30% net unit growth and wholesale EBITA of 40%+ from 2011 to 2016 ► Grew Ontario business by 100%+ ► Built Canadian brand to most trusted status in the industry ► Grew national distribution by 35% in five years ________________________

(See company overview above)● Led all sales and marketing operations, strategies and programs for Beltone in Canada; ● Oversaw 8 direct reports and a network of 50 clinics and 30 distributors; ● Managed product strategy and all national product marketing for 10+ product lines, including roadmaps, research, marketing plans, positioning, release strategies, advertising and promotions; ● Directed national brand development strategies and programs including sponsorships, PR and industry events; ● Empowered the organization to measure the effectiveness of marketing and advertising investments and target an evolving customer base through improved customer segmentation and value propositions;● Served as a key member of the Executive leadership team and collaborated in defining organizational vision and corporate development strategies. ACHIEVEMENTS: ► Established the national sales infrastructure and recruited/built the sales team ► Increased revenues by $3M ► Drove net unit growth of 30% ► Improved EBITA by 23% ► Established and managed a sponsorship program with The National Centre for Audiology: a world renowned centre of excellence in audiology research, teaching and clinical science________________________

(See company overview above)● Planned and led all aspects of regional sales, marketing and business development for 9 Beltone product lines with P&L responsibility; ● Developed strategic sales, marketing and promotional marketing plans and budgets; ● Managed 200 customer accounts; ● Recruited new distributors and trained/guided them in areas that included marketing, financial benchmarking, sales process development and general business operations; ● Served as a key member of the national senior leadership team and helped to define/direct strategies and best practices for the Canadian division in areas that included sales, marketing, customer service and operations; ● Advised on training to improve patient experiences and reduce remakes, returns and repairs.ACHIEVEMENTS: ► Doubled net unit sales ► Expanded the regional customer base from 15 to 200+ accounts ► Developed the Ontario territory to generate $1.8M in revenues (38% of Beltone’s total national sales) and represent 80% of company growth________________________

(See company overview above)● Drove sales of hearing aids and accessories in new and existing accounts; ● Built and managed relationships with customers, professional affiliates, key opinion leaders and medical community personnel.________________________

Starkey Hearing Technologies is a world leader in manufacturing and delivering advanced hearing solutions (www.starkeycanada.ca)● Sold three lines of Starkey Earborne headsets to 100 corporate, government and large call centre accounts across Canada and New York State to generate $800K in annual revenue.