Frank Spada Email & Phone Number

Los Angeles, Ca, Us

Menlo Park, Ca, Us

- Lead strategy, implementation and optimization of Meta strategic partnerships with leading digital media & entertainment companies- Creatively align Meta value propositions of products, channels, and solutions to the partner's business goals - Work as internal advocate connecting cross-functional teams including product, engineering, policy, legal, marketing, comms

Los Angeles, Ca, Us

COMPLEX NETWORKS is a division of BuzzFeed, IncACHIEVEMENTS:• Built & operationalized branded content buying department at Complex• Led marketing + audience development strategies for 80+ long-form shows (scripted+non)• Worked with platform partners to create + implement new-to-Complex revenue stream via on platform monetization strategies on Facebook + Twitter, 3x'ing revenue YOY 2018/2019RESPONSIBILITIES:• Lead audience team of platform managers, marketing strategists & buyers driving paid and organic marketing channels for portfolio of digital media brands including: Complex, First We Feast, SoleCollector, Pigeons & Planes• Manage client relationships & oversee planning, execution, measurement of branded content across all distributed platforms. Client partners include: Nike, Pepsi Co, Netflix, eBay, Coach, Microsoft• Primary POC for social platform strategic partnerships - manage relationships, implement strategy and drive internal adoption of new tools and beta programs• Develop digital & OOH tune-in strategies for long-form video slate windowing digital streaming, Facebook Watch, OTT devices, O&Os, and mobile app• Build strategies for on-platform monetization (FB,TW,YT), and create saleable social products • Develop data-driven, multi-channel marketing strategies to acquire and retain audiences across editorial, video, direct-to-consumer products • Assess workflow & analytics tools to establish benchmarks for social, media, site traffic, video viewership • Curate content strategy & social content distribution for different digital brand environments • Lead CRM, direct response & email marketing efforts, including e-commerce.• Drive acquisition of 1st party data & audience segmentation strategies

New York, Ny, Us

Verizon Hearst Media Partners (joint-venture) acquired COMPLEX (dba Complex Media, Inc.)ACHIEVEMENTS:• Grew Rated Red brand to over 1.5M total fans and 250M video views in 7 monthsRESPONSIBILITIES: • Led paid and organic audience acquisition & growth strategy for new portfolio of video-first, digital media brands created in Verizon & Hearst joint venture (Rated Red & Seriously.TV)• Owned existing and new digital platform relationships and drove paid media/social content distribution strategy, audience insights, & digital marketing to meet business KPIs• Create & implement social platform strategies and content strategy to drive social KPIs & revenue streams for sales • Drive data-driven, multi-channel marketing strategies to acquire and retain audiences across editorial, video, direct-to-consumer products + Mobile & OTT apps• Assess social workflow and analytics tools to drive business goals

Us

A Universal Music Group owned company, Fame House is an award-winning global agency with a modern approach to direct-to-fan marketing and e-commerce (https://www.universalmusic.com/label/fame-house/)ACHIEVEMENTS:• Led digital marketing campaign launching OMI into US market, #1 song in country & almost 1 billion YouTube views on hit single “Cheerleader” • Launched first ecommerce store for B.B. King • Brought a music streaming app to market and drove 20k app installs in weeksRESPONSIBLITIES:• Managed 4-6 clients in digital agency portfolio that included Eminem, Pearl Jam, Ice Cube, Maroon 5, B.B King• Led account teams of 3-5 and executed: paid media buying/planning, D2C e-commerce, email marketing, content marketing, tour marketing, user acquisition for clients• Led mobile product roll-outs, product marketing & measurement for select mobile clients

Built marketing department for independent music and media company in Philadelphia. Worked mainly in Philly & NYC markets involved in booking, talent buying, marketing events and building marketing partnerships with major promoters such as Live Nation, C3 Presents & AEG. Event and brand marketing included: direct response, social, print media, digital media, public relations

Bachelor Of Arts - Ba, Business Management

High School