Frank Torres Email & Phone Number

Kirkland, Wa, Us

Boise, Idaho, Us

• Own demand generation and brand marketing• Manage remote marketing team that includes US based and offshore team members• Lead marketing strategy and operations across multiple products including small business financing, payroll, accounting, business valuations, and business process outsourcing (BPO) • Work hand in hand with sales leaders to optimize sales funnels and develop programs to drive qualified leads to close – including emails, webinars, whitepapers, video, event planning, print, social promotion, and talk track development• Identify new opportunities and manage relationships with key partners• Strict focus on revenue growth and reporting transparency• Direct report to CEO

Boise, Idaho, Us

• Manage team of direct reports running client communication, email, user experience, website content, and social• Manage paid media team, four external copywriters, and PR contractor• Develop and manage relationships with all key partners in the small business lending and buying space, including traveling to key events and conferences representing the business and our clients• Main point of contact for all outgoing client communication to ensure our message to clients is clear and concise• Developed an alliance of six small business focused organizations to create and launch a small business trends survey, including playing a key role in analyzing all the data for statistical significance and building PR push behind the campaign that led to significant press and attention from educational institutions such as Harvard Business School and Duke Fuqua School of Business• Manage all paid digital acquisition, including paid search, SEO, display, affiliate, and social acquisition• Created online review program that empowered internal team and drove in significant increase in improved business reviews• Work closely with engineering team on various organizational initiatives as well as client and prospect facing technology needs• Helped grow ongoing client base of monthly subscription services by two times, a multimillion-dollar component of our business• Grew incoming quality lead volume by three times by identifying revenue new driving sources and optimizing current source experience for maximum throughput. • Report performance regularly to executive team• Direct report to SVP of Marketing

Boise, Idaho, Us

Seattle, Wa, Us

• Manage team overseeing digital acquisition, including paid search, SEO, display, affiliates social acquisition and partnerships for large print on demand digital sportswear company• Work closely with technology to overhaul site tagging and enhance tools used to update large datasets, leading to significant YOY growth• Restructured SEM program for optimal performance through product segmentation and enhanced textual ad targeting• Optimize media mix for maximum ROI

Mclean, Va, Us

• Manage multimillion dollar Online Display & Affiliate advertising programs, including strategy and media buying • Closely work with and manage agency team to develop and execute media plans for Display and Affiliate advertising programs, including high impact, rich media, programmatic, audience segmentation, retargeting and ROS buys• Work directly with key display partners to negotiate buys and plan media• Collaborate and brainstorm with creative teams on new creative, including directing creative output for key tests and initiatives• Develop testing plans for placement, banner and landing page testing within all channels• Led improvements to Affiliate program buying strategy• Assist is overall marketing strategy, including brand awareness, positioning, and segmentation• Currently leading charge on multi touch attribution internally in an effort to appropriately credit all touch points in the path to conversion • Oversaw all new page creation for content and tagging. Educating key team members on SEO best practices as well as developing and implementing a process for updates

Mclean, Va, Us

• Manage Online Display advertising program, including creative strategy, media buying, and optimization, and analysis• Worked directly with agency to develop and execute media plan for a multimillion dollar advertising program• Test and analyze performance of placements and banners • Optimize all campaigns based on end to end metrics from top line performance metrics to NPV – Utilizing DoubleClick data matched to internal data systems • Work to develop and educate the business on our display attribution strategy utilizing placebo testing to derive true lift of view conversions• Work closely with technology on implementation of pixel tracking and strategy• Assist is overall marketing strategy, including brand awareness, positioning, and segmentation• Work directly with media buying agencies and key display partners to negotiate buys and plan media• Manage testing and optimization of landing pages, including analysis and reporting • Oversaw all new page creation for content and tagging. Educating key team members on SEO best practices.• Utilized Conductors Searchlight tools to monitor changes in search engines

Mclean, Va, Us

• Optimize core online advertising programs, including SEM, Organic, Affiliate, and Online Display campaigns • Manage 401K BTB Search program• Manage Retirement Search program• Optimize all campaigns based on end to end metrics from top line performance metrics to NPV• Manage testing and optimization of landing pages, including analysis and reporting• Work closely with creative teams to develop landing page and banner creative• Utilize Adobe Test & Target and Omniture/Adobe SiteCatalyst tools for testing and on page analysis• Utilize Atlas and DoubleClick for ad serving and performance analysis of display media• Work directly with key partners including Google, Yahoo, Bing, and Adobe on strategy and execution of marketing initiatives• Manage SEO program at Sharebuilder, significantly improving account production by 20% and overall traffic volume by 22% in a year• Developed cross functional team for SEO updates, including, Product, Marketing, Developers, and Creative teams and leading to a standardization of SEO within Sharebuilder

Bellevue, Washington, Us

• Propose and execute key SEO & SEM strategies at Infospace• Managed SEO Initiatives across top search and consumer products• Worked closely with Marketing, Developers, Legal and Creative to execute strategies• Implemented cross functional process for SEO tagging• Provide URL architecture & SEO tagging guidance across any new property , as well as pages on current properties• Manage all SEM campaigns for Marketing – growing ecommerce program and driving 95% of all sales• Manage Social Media Engagement on Facebook, Twitter, and Blogs across all properties• Analyze and identify key growth trends• Deliver relevant & targeted traffic utilizing industry tools • Report on success - Tying SEO & SEM directly to ROI• Direct Report to GM

Bellevue, Washington, Us

• Managed & grew several high revenue yielding accounts• Exceeded key targets through optimization and expansion of keywords and bidding strategies• Traffic quality analysis on a daily basis• Oversee relationships with key SEM partners (Google, MSN, Yahoo)• Assist in landing page testing & development with the goal of maximizing conversions• Provide guidance on landing pages to ensure they met quality score standards• Assist in landing page testing & development with the goal of maximizing conversions, improving CVR by ~10%

Seattle, Wa, Us

• Direct report to General Manager • Managed lead generation business to over 250% growth, a multi-million dollar revenue stream – through strategic product mix optimization and SEO tactics• Manage search marketing campaigns on local targeted business lines and domains• Financial reporting for the Directories business unit, including forecasting & C-level Reporting • Work with Finance & Legal departments on contracts and the initiation of new business partnerships• Work closely with affiliates to identify opportunities and maximize the monetization of the lead generation properties • Led projects involving close collaboration with Creative, Engineering, Legal, & Finance Teams in order to execute key business initiatives• Work with developers to understand the technical implications of potential opportunities and new product launches in order to make informed business decisions• Analyze & track the success of product launches

• Acted as a liaison between the different business units (clinics) under the Swedish Physician umbrella.• Facilitated the process of dispute resolution for the business office, clinics, and customers.• Worked to integrate new processes to improve the customer service experience.

Bachelor, Marketing And Small Venture Creation (Entrepreneurship)

Marketing And Entrepreneurship