Frank T Russo Email and Phone Number

Led Senior Account Managers in executing marketing and sales programs to best present Altria brands to duty free adult tobacco consumers.• Specialized in training and development and performance management.• Led company wide re-imagination initiative, with focus on identifying innovative solutions.• Developed promotional and marketing strategies for US Duty Free Market.• Performed sales analysis to identify revenue growth opportunities and develop appropriate game plans.

Developed retail and wholesale account partnerships to generate share and volume growth of PMUSA brands in the US. National Accounts included Hess, Sunoco and Quick Chek.

Managed Sales Operations of Northeast Sales Geography (140 – 200 Employees)• Performed and Presented Sales Analysis to provide clear and concise opportunities for sales force to execute against.Performed sales analysis to identify key areas of opportunities and gain marketing resources from HQ.Created custom analysis, action plan, and created dashboards which led to a reduction in Out of StocksIdentified opportunity within Northeast Region to reduce out of stock conditions on select tobacco SKUs.• Liaison between Field Sales Force and Headquarters. Effectively collaborated with HQ to provide clarity and expectations to field sales force which resulted in superior execution of marketing initiatives.• Led efforts in opposition of continual tax increases in NYS for Field Sales Team and customers. Created infrastructure to bring customers and sales force together to show regressive implications of continuous tax increases.• Forecasted and managed $20MM Operating Budget and ensured fiscal responsibility.

Led Territory Sales Managers in executing marketing and sales programs to best present Altria brands to adult tobacco consumers.

Executed marketing and sales programs to best present Altria brands to adult tobacco consumers.