Frank Van Tussenbroek Email & Phone Number

Culemborg, GE, NL

Culemborg, GE, NL

Geldermalsen

Met het programma Technologie en Inclusie zet Werkzaak Rivierenland innovatieve technologieën zoals AI, VR, projectietechnologie en cobots in om mensen met afstand tot de arbeidsmarkt makkelijker aan passend werk te helpen. Dit gebeurt in samenwerking met werkgevers, opleiders, gebruikers en netwerkpartners zoals het KIT, CTI, TNO, UWV en technologie.

Short or long-term support in the field of general management, strategy, marketing communication, and development. Specializations: strategic management, digital marketing optimization, customer journey management, market research, and app development. Industries: MaaS / Mobility, Fintech, Durables, and FMCG.

Utrecht, Nederland

Als Mobiliteitsconsultant heb ik een integraal parkeerontwerp ontwikkeld voor de toekomstige wijk Merwede in Utrecht. Mijn kernverantwoordelijkheden omvatten het conceptualiseren van een vooruitstrevend parkeerbeleid, gericht op het bevorderen van een autoluwe gemeenschap door de integratie van innovatieve parkeertechnologieën en deelmobiliteitsdiensten..

Hoofddorp

Spotten: smart parkingsolutions for all companies and municipalities with too litte or too much parkingspace. Spotten offers a smart reservation system with apps and dashboards, and a platform with sensors and camera's to detect and communicate free parking spots in real-time.

Amersfoort, Utrecht, Nederland

Amersfoort

Qarin maakt vervoer makkelijk voor iedereen. Onder andere met de MaaS (Mobility as a Service) app Goan, vraaggestuurd openbaar vervoer (HaltetaxiRRReis) en vernieuwende WMO concepten.

Utrecht

• General manager at Amaze Mobility, a new MaaS app. Plan, book, and travel all with one app and one account. For all types of transport, from trains to shared cars and bikes.
• Written strategic plan including new proposition
• Aligned development with the new strategy
• Responsible for P&L including funding
• Set up organization including business processes
• Launched the app

Utrecht

Amsterdam

• Payconiq is an international mobile payment app initiated by major European banks, including ING, Rabobank, De Volksbank, BNP Paribas, and KBC.
• Oversaw and orchestrated all aspects of marketing and communications within the Netherlands.
• Spearheaded B2C and B2B marketing and communication strategy development and integration, including brand image, downloads, and usage.
• Established a large-scale introduction campaign focused on TV, online, PR, owned channels, festivals, and retailer channels.
• Maintained responsibility for the selection and management of all B2C and B2B agencies.
• Achieved brand image and awareness targets and contributed to the acquisition of high numbers of app users within four months of launch.

Amsterdam Area, Netherlands

• Entrusted with establishing, overseeing, and monitoring all aspects of the Payconiq brand.
• Aligned objectives and bridged communications with the Belgium team to support marketing efforts.
• Implemented comprehensive introduction strategies in new countries, including Germany.
• Defined and incorporated best practices, learning processes, and workflows across marketing and other departments.

Rijen

• Tasked with overseeing the furniture vertical within Europe, with a focus on garden furniture, and working with major brands, including Allibert and Jardin.
• Developed distribution channels spanning home improvement stores, DIY, and online with turnover valued at €110M.
• Served as a key member of the management team tasked with overseeing four marketers.
• Transitioned the company from a production-driven to a consumer-oriented business development approach.
• Improved relationships with buyers, boosted sales, and enhanced NPD success by planning and executing several marketing studies, using the results for product development and category management.
• Increased website visits by 38% and generated 50K additional sales leads by overseeing the new website, online communication, and the online shop project.

Oosterhout / Mechelen

• Pioneered strategic and operational marketing and communication for Milka, Oreo, Mikado, and Lu both in Europe as in the Benelux.
• Earned recognition for achieving €75M turnover while overseeing a team of five marketers.
• Coordinated the launch of Oreo in Belgium and achieved 50% growth for the brand in the Netherlands.
• Expanded the market share of Milka from 0 to 12% (NL) and 16% (BE).
• Restructured and revised the company portfolio and communication policy.
• Acted as a Member of the international Core Team Mikado tasked with new design and strategic NPD.

Montfoort

• Handled all marketing and communication activities for one of the Top 3 Personal Care brands in the Benelux and incorporated trade marketing into the company’s strategy.
• Provided dynamic leadership to a six-person team and achieved a €19M turnover.
• Drafted a new and improved strategic and operational marketing plan as well as relaunched the brand with new positioning, design, and communication.
• Determined and incorporated an in-depth social media policy and webcare and launched webshop.
• Reversed the sales decline and achieved penetration growth of 36%.
• Created and presented account setup plans to key customers.

Montfoort

• Managed and monitored several product groups.
• Supervised and led two product managers and one junior product manager.
• Strengthened company efforts by spearheading a wide variety of NPD projects.

Oud-Gastel

• Products: Whipped Cream, Coffee Whitener, ‘Milkfoam’
• Maximized company success and consumer engagement by driving online communication strategies and viral campaigns, including a campaign with Dutch celebrity Frans Bauer.
• Demonstrated success in overseeing the entire Benelux area.
• Composed and instituted a new NPD policy.

Oud-Gastel

• Accountmanagement van Albert Heijn en Superunie voor complete productenpakket Campina Consumer Cream Products.
• Gerealiseerd dat Campina slagroom het enige A-merk werd met distributie binnen Albert Heijn

Tilburg

• Accomplished 80% volume growth while collaborating with brands such as Milner and MonChou.
• Interfaced with various customers, including Plus, to execute strategic category management projects.

Post Doctoraal, Digital Marketing Strategie & Leiderschap

Category Management

Working With Insights Discovery

Leadership & Coaching

Nima B

Accountplanning

Advanced Promotions Management

Commercial Skills

Master, Marketing

Master, Services & Retailmarketing

Activities and Societies: Various activities a.o. board member of the MAKUB, currently known as Markting Association Tilburg.