I’m a Marketing & Strategy Executive in Creative Media & Technology. Currently, through the consultancy, Glacial Concepts, I build Go to Market plans for companies and artists in Music, Video and Augmented Reality, and advise early stage start-ups on fundraising and the monetization of their intellectual property. How I can Help. If you are:A Music Tech Company: Build your Go to Market Strategy and Plan.A Start Up Fundraising: Create the financial and user projections that underlie your pitch, and refine your deck so that it resonates with investors. A Label: Build marketing and sales Infrastructure that gives each of your artists an optimum chance of success.A Musical Artist: Create and execute your marketing and distribution plan across records, touring and publishing. Previously I spent 20 years in the music industry as the GM of two independent music groups, Eleven Seven and Strange Loop Music, working with artists such as Motley Crue, Sixx Am, Radkey, Jet, Blondie, Papa Roach, Panic is Perfect and She Wants Revenge, building out the Recording and Publishing divisions of each into profitable entities and overseeing the teams responsible for the marketing, sales, and creative production for each release.In live music, I led marketing and sales for the music ticketing start-up, Thrillcall and business development and operations for the Hutton Brickyards Event Venue & Hotel. In these positions, I produced concerts with artists such as Ra Ra Riot, Stars, We Are Scientists, and created the food and music festival, Hutton Fare. The first jobs in my career were the Director of Publicity for the Boutique firm Ariel Publicity working with George Clinton and the BB King Blues Club, and in the A&R department of Universal Music working with Godsmack and Jack Johnson. These taught me the value of narrative in any endeavor and the skill of identifying talent positioned for success. I enjoy analyzing, writing about and teaching the marketing and monetization of media & technology. As an adjunct professor at Northeastern University I developed the course Actionable Analytics in the Creative Industries, and I’ve also guest lectured at NYU, Syracuse and Fordham Business School. My writing has been published in Hypebot and Digital Music News and Forbes.com. I'm generally 5 years early on a trend with a curious contrarian point of view. I care deeply about the sustainability of the environment and our water systems, and outside of work I like to play basketball and chess, cook nutritious meals for my family, and read anything I get my hands on.