• Development and implementation of the Brand strategy.• Developing the marketing strategy for new and existing products.• Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.• Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations.• Guiding the day to day activities of the marketing team.• Ensuring that the marketing objectives are implemented by the marketing team.• Work closely with product management team to define marketing materials and programs.• Manage social media presence and direct programs to improve social media reputation and recognition.• Developing and delivering marketing and communications strategies for the organisation.• Undertake continuous analysis of competitive environment and consumer trends.

Charged with improving UX for Web properties, social media offerings and mobileapplications through user research and value-added IA/UX deliverables.Accomplishments:• Established UX design as the first stage of all Web and mobile application developments, instituting auser-centered design (UCD) approach.• Led UX design on ground-breaking mobile applications that redefined the market landscape. Displacedcompetitors by remaining ahead of the curve in anticipating user needs; delivered interactive device appsthat helped capture the #1 market position.

Work closely with a multi-disciplinary team to create intuitive websites and streamlined interfaces for mobile applications that redefined the market landscape while ensuring the attainment of clients’ business and marketing objectives and brand strategies.

As an Adult Education Instructor at Cerritos College, I have a proven track record of empowering adult learners with essential entrepreneurial skills. My focus on practical and actionable knowledge ensures students are well-prepared to launch and sustain successful businesses. Key highlights of my role include:- Developed and taught 4 courses for the Entrepreneur Certificate Program: - How to Start a Business - Social Media for Small Business - Introduction to Finance for Small Business - How to Grow a Small Business- Provided comprehensive guidance on business planning, financial management, and digital marketing strategies- Fostered an engaging and supportive learning environment for a diverse student population- Utilized real-world examples and case studies to enhance course relevance and application- Contributed to program development and curriculum enhancement based on student feedback and industry trends

Collaborate with the product and engineering teams to craft high quality user experiences through the design of the customer facing web application user interface, and iPhone and Android mobile applications.

Conceptualize and design digital advertising and content for print, web, mobile devices, social media, and email in a deadline-driven, quick turn-around environment.Accomplishments:• Trained other employees in Interactive Design Concepts/Programs• Received highest score on all 10 years performance reviewsSkills: Concepts, UI Design, Presentations, Print, Social Media & Web Design

Create magazine and newspaper ads, direct mail campaigns, logo designs and other branding for retail stores, real estate agencies, auto dealerships, newspapers and various sized corporations.Accomplishments:• Represented Los Angeles Wave Publications Group at several Business Expos around the USA • Trained other employees in various software programs including Photoshop & Illustrator• Promoted to Senior Graphic Designer in 2002Skills: Design, Management, Leadership, Team Building

Job duties were to create exceptional and engaging creative, for print media in a high- volume, multi-account, tight deadline environment. This included creating magazine and newspaper ads, direct mail campaigns, logo design and other branding for retail stores, real estate agencies, auto dealerships, newspapers and various sized corporations. Accomplishments:• Won 2 awards in 2000 for design work• Promoted from production artist to graphic designer in 2000Skills: Concepts, Design, Print & Web Design