Frans Lakerveld Email & Phone Number

Oosterhout, North Brabant, Netherlands

What truly excites me about marketing automation is how it can change the interaction between companies and their target audiences. It’s not just about technology; it’s about the impact that occurs when technology and the efforts of marketing and sales teams come together.As a certified Marketo MarTech Consultant at Chapman Bright, I’m actively involved in optimizing the utilization of marketing technology within our client projects. Whether it’s sharing best practices, implementing solutions or integrating systems, I look forward to supporting your teams with hands-on training and expert advice.

Breda, Noord-Brabant, Nederland

As a Marketing Operations Specialist I'm responsible for the program and project management of the Janssen Benelux communications to Health Care Professionals and Patients for the therapeutic area oncology. In this role I work in close collaboration with the content owners within Medical and Marketing and with external agencies to ensure the creation of high quality content.Responsibilities include:• Supervising and facilitating the material journey end-to-end process for the creation,review and approval of all communication materials• Aligning all internal and external parties involved in the journey to achieve the setobjectives together• Implementing and optimizing best practices in the to strive for operational excellence

Etten-Leur, Noord-Brabant, Nederland

As Marketing Specialist Food & Beverage for Aptean I'm responsible for the execution of ourmarketing strategy across the EMEA region in support of the direct sales effort. This includes both up& cross sell to our existing customer base as well as new business lead gen. Since July 2022 I'm alsoresponsible for the execution of various campaigns for our Objective from Aptean (MES & WMS)product suite.

'S-Hertogenbosch

In this role I've been responsible for developing the global offer marketing strategy and execution plan for the DELMIA brand within the industries Life-Sciences, Aviation, Rail and the MyHealth@Work product. This role requires a strong focus on collaboration with industry, brand and agency teams to create impactful multi-channel marketing programs.Responsibilities include:• Development and execution of the content strategy• Partnering with the global industry team to align on the industry messaging• Management of marketing execution tools to ensure proper visibility and delivery of content• Tracking and optimizing the performance of marketing programs

'S-Hertogenbosch

As junior offer marketer at Quintiq global marketing, I'm responsible for the creation and management of end-to-end marketing campaigns for our software solutions in the rail and aviation industry.Responsibilities include:• Marketing intelligence & analytics, providing insights on progress against targets and analyzingreports/dashboards to advise on used tactics.• Alignment with the development team to secure continuous improvement• Setup of campaigns in Marketo, Salesforce and providing advise to marketers on the setup andmoderation of Webinars

'S-Hertogenbosch

As marketing assistant at Quintiq global marketing my responsibilities include supporting theplanning process by validating proposals with available insights, making use of applications such asTableau, Marketo and Salesforce. As well as the execution of cross channel and ABM campaignsglobally.

'S-Hertogenbosch, The Netherlands

In this role I've been supporting the activities of the Inside Sales Specialists, Sales Executives and Marketing Executives within the business unit Transportation Experience.

Master Of Science - Ms, Strategic Management (Consultancy Track)

This master's program is focussed on recognizing business challenges and acting upon them to ensure long-term success. The Consultancy.

Bachelor Of Science - Bs, Organisatiewetenschappen (Organization Studies)

Activities and Societies: Board member of the student hockey association T.S.H.V. SHOT in the role of PR Commissioner & Member of various.

Education record