Frans Swahn Email & Phone Number

Ottawa, On, Ca

Toronto, Ontario, Kanada

Malmö, Skåne County, Sweden

▪Voice-First App (2023): Leading competitive research and conducting in-depth user interviews for an innovative Voice-First Interface public transit app. Striving for streamlined onboarding, seamless ticket booking, real-time updates, and nationwide accessibility through intuitive voice commands.▪Villa Site (2023): Creating a user-centric villa booking site, achieving an impressive 95.9% occupancy rate and generating revenue of $11,900 USD within 5 months for a single property.▪Architecture Firm Site (2023): Showcasing an esteemed architecture firm's 35-year legacy with a sophisticated and user-centric portfolio website, resulting in a remarkable 21% boost in lead generation.▪Forecast & Wayfinding App (2022): Spearheading the innovation of a maritime forecast and wayfinding app, involving comprehensive competitive research, in-depth user studies, meticulous wireframing, prototyping, and rigorous testing. Delivering a sleek and user-friendly application, with active pursuit of potential investors for further development.▪Film Props (2022): Creating props for the sci-fi movie "UFO Sweden," set in 1996, including packaging, posters, newspapers, and animated retro computer interfaces. Ensuring meticulous attention to detail and contributing script suggestions to enhance film believability. The film received a prestigious Guldbagge Awards nomination.▪Branding (2015-2020): Providing corporate branding services, crafting visually impactful brand identities aligned with core values, leading to significantly improved brand recognition across logos, collateral, and office supplies.▪Film Titles (2019): Crafting visually captivating title sequences and end credits for "The Standards of Care," enhancing the overall cinematic experience.▪Visuals (2018): Designing album sleeve art, posters, Instagram advertisements, and concert visuals for music artists Kassia Klein and Soft Serve, successfully elevating social media engagement and brand visibility.

Älmhult, Kronoberg County, Sweden

🖼️ Improving Shoppable Images: Training a Machine Learning system to recognize products in photos, enhancing the company's ability to produce shoppable images with greater efficiency. This initiative addresses the challenge of improving the user experience for customers browsing and purchasing products online.📊 Enhancing Data Accuracy: Maintaining the internal image database's metadata hygiene, ensuring accurate and up-to-date information about products. This meticulous effort results in improved data accuracy and consistency, providing correct product information to simplify the work of copywriters, print publishers, and web publishers.📝 Elevating Quality Assurance: Being the final link in the editorial production team, performing QA on content before publication. This involves thorough article reviews, copy-editing for SEO and accessibility, and ensuring the overall accuracy and coherence of published materials. These actions maintain high editorial standards and contribute to a seamless and engaging user experience for IKEA's website visitors.💡 UX Relevance: These experiences at IKEA not only allowed me to strengthen my skills as a UX designer but also provided me with a comprehensive understanding of the importance of content management, image recognition technology, and quality assurance in delivering a user-centric digital experience.

Malmö, Skåne County, Sweden

🔧 Troubleshooting Complex Systems: Diagnosing and resolving issues with HVAC systems across diverse settings, from factories to offices, schools, and housing, enabling a deep understanding of technical intricacies and user needs.📋 Blueprint Editing: Reviewing and editing blueprints for HVAC systems integration into various building structures, a fundamental knowledge that underpins the design of user-friendly and efficient HVAC solutions.🌡️ Data-Driven Monitoring: Meticulously recording and analyzing data on air flow, temperature, and humidity levels, translating into informed UX design choices that prioritize user comfort and satisfaction.🗣️ User Feedback: Engaging with users to collect feedback on HVAC systems, with the ability to handle challenging situations and address user concerns, fostering empathy and enhancing the ability to design intuitive and user-centric experiences.🏢 Note that I have worked for this firm and its previous iterations on a number on occasions and for various amounts of time, stretching back to 2007.

Greater Montreal Metropolitan Area

🎨 Marketing Collateral: Creating a diverse range of marketing collateral, including lookbooks, magazine ads, business cards, postcards, brochures, and holiday cards, skillfully designed to showcase products and services. Consistently receiving praise from sales representatives and clients, fostering robust customer engagement, and bolstering brand recognition.🚀 Sales Operations: Streamlining North American sales teams' operations by proactively providing sales materials and product samples, optimizing the sales funnel, and driving higher efficiency.📈 Lead Gen: Spearheading lead generation efforts and email marketing campaigns with attention-grabbing headlines and compelling visuals, resulting in a 2% sales increase.🌆 Industry Events: Successfully coordinating an industry event in Toronto, overseeing space booking, promotional invitations, magazine advertisements, and more. Executing a successful event, enhancing the company's industry presence, and strengthening industry relationships.🔄 Rebranding: Supporting the marketing efforts of the parent company SEATPLY during its rebranding process. Contributing to a seamless transition and alignment of marketing strategies.🖥️ SEATPLY Website: Redesiging a visually appealing and user-friendly website, effectively showcasing products and services, and driving brand awareness and engagement.📄 Spec Sheets: Developing informative spec sheets highlighting product features and benefits, simplifying the customer experience, and aiding potential clients in making informed decisions.💼 UX Relevance: These experiences as a Marketing Coordinator allowed me to enhance my skills in strategic marketing, content creation, and sales support. By developing effective marketing collateral and providing valuable resources to the sales teams, I contributed to the overall success of the company and played a crucial role in driving business growth.

Berlin Metropolitan Area

👥 Leading Team: Leading a team of five professionals in enhancing Swedish FAQ content and customer communication templates. Through a customer-centric approach, this involved successfully reducing customer contacts by 19% while delivering clear and concise support materials.📊 A/B Testing: Utilizing A/B tests to continuously evaluate copy performance and facilitate data-informed enhancements, enabling the team to consistently meet KPIs.🔧 Applying Technical Proficiency: Applying technical proficiency to assist customers in resolving diverse issues by implementing complex flowcharts and troubleshooting methodologies. Ensuring the successful resolution of customer concerns and maintaining a seamless shopping experience.💰 Reallocating Payments: Discovering and reallocating customer payments submitted with incorrect information, thereby resolving collection agency disputes and fostering positive customer relationships.🤝 Deescalation: Demonstrating adept deescalation skills while upholding a respectful and courteous demeanor in customer interactions. Leading to successful resolutions of fraud and reclamation cases.🤖 UX Relevance: Applying technical proficiency to assist customers in resolving diverse issues, including implementing complex flowcharts and troubleshooting methodologies, demonstrating the ability to approach technical challenges, a valuable skill for a UX designer.

Certificate, Ux - Specialization In Voice User Interface Design

▪Completed intensive 600-hour program with industry-standard tools and expert mentorship. ▪Note: Had to take a family-related break during.

Stand-Alone Course, Human Computer Interaction

▪Covered fundamental UX and UI concepts, focusing on user-friendly, intuitive interfaces. ▪Explored design principles and emphasized.

Stand-Alone Course, Web Page, Digital/Multimedia And Information Resources Design

▪Acquiring foundational knowledge in web development, learning the key components for building functional and visually appealing websites..

Bachelor Of Fine Arts (Bfa), Graphic Design

▪Exploring various design disciplines, including Industrial, Graphic, and Service Design, developing a holistic understanding of design.

Exchange Semester, Graphic Design

▪Courses covering design principles, visual communication, and design thinking. ▪Developing a deeper understanding of user research.

Certificate, Preparatory Art Program, Graphic Design

▪Gaining extensive knowledge in various graphic techniques–screen printing, drypoint, etching, woodcut, linoleum printing.

Stand-Alone Course, Sociology

▪Researching and writing a paper on the disastrous results of LEAN thinking in Swedish immigration policy, emphasizing the importance.

Stand-Alone Course, International/Global Studies

▪Writing comprehensive paper on the challenges of human interaction with nature in Central Asia, developing critical thinking.

Standalone Course, Graphic Design

▪The course covered graphic form, layout, and typography, providing a well-rounded understanding of two-dimensional design. ▪The course.

Standalone Course, Masculinity Studies

▪Analyzing historical perceptions of gender, sexuality, and related concepts. ▪Developing a critical understanding of gender construction.

Diploma Of Education, French Language And Civilization

▪The course covered French grammar, vocabulary, phonetics, reading comprehension, and written expression, building a strong language.