Fransisca Amelia

Fransisca Amelia Email and Phone Number

Head of Brand and Marketing @ Rintik Skincare
Jakarta, ID
Fransisca Amelia's Location
Jakarta Metropolitan Area, Indonesia
About Fransisca Amelia

A lifetime learner,Passionately in love with performance marketing due to its challenges to Analyze and gather insights of data, Develop strategic plan ahead & Being creative at the same time. It's always challenges me to learn more, also catches my curiosity about the way people think & what drives them doing so.As a Performance Marketer, Graduated as Bachelor of Tourism made me involve in various field that deals a lot with customer experience, viewing from customer point of view, and always on the same page and even few steps ahead from the customer.And i'm taking a full advantages of those sides - to applies on my current field of careers, Performance marketing.Let's connect, let's Collab.

Fransisca Amelia's Current Company Details
Rintik Skincare

Rintik Skincare

View
Head of Brand and Marketing
Jakarta, ID
Website:
rintik.co.id
Employees:
20
Fransisca Amelia Work Experience Details
  • Rintik Skincare
    Head Of Brand And Marketing
    Rintik Skincare
    Jakarta, Id
  • Rintik Skincare
    Head Of Brand & Marketing
    Rintik Skincare Oct 2022 - Present
    - Expanded channel platforms from a single focus on TikTok to multiple online platforms, achieving significant growth and visibility. Our products have consistently ranked #1 in two categories on Shopee since November 2022 to the present.- Contributed to securing a Super Brands 2024 & Brand Choice Award 2024 recognition for Rintik Skincare, elevating our brand status and market credibility.- Successfully extended our marketing funnel from online to offline retail. Rintik Skincare is now officially available across all OH SOME! (ex: KKV) and BEAUTYHAUL stores throughout Indonesia, as well as in other health, beauty, and parenting outlets.- Fostered key partnerships with hospitals, enhancing Rintik Skincare’s credibility and accessibility in the health and wellness market.- Expanding brand reach and customer engagement through strategic partnerships and innovative marketing strategies.Beyond marketing funnels and revenue growth, I am deeply involved in developing and nurturing both the Rintik team and our wider community, RinMates.Proud to be part of a brand that’s more than just skincare—providing a #BetterSkinmateforYourBody.
  • Ginee - Global Intelligence And E-Commerce Engine
    Digital Media Buying Specialist
    Ginee - Global Intelligence And E-Commerce Engine Jun 2022 - Sep 2022
    Jakarta, Indonesia
    - Managed to handle 18 Client and 22 Campaign with various objectives, platform, and industries.- Succeed to achieve 94% of active campaign KPI that includes Catalog sales, Conversion, ROAS, Revenue objectives - As well as Traffic, Awareness on Meta and Tiktok platform.- CPAS campaign: Succeed to increase Overall ROAS by 199%, decreased CPS by 42%, lower CPC by 39%, and lower Cost per ATC by 28%. Also have a competitive ATC and Revenue Value compared to Previous periods, with lower budget.- Traffic campaign: Succeed to increase Clicks, decrease CPR, and CPM by 15% monthly, and 61% by the end of month- Shopee ads: Succeed to decrease CPC & CPM by 68% so we get more exposure by lower budget, and have competitive ROI compared to previous period with higher budget.- Engagement campaign: Succeed to decrease CPE every month, and 60% by the end of semester.- On personal growth, i contribute to SEM team and Lead Social media team about branding, copywriting guidelines, as well as boost exposure through ads.
  • Marketz | 10X Digital Agency
    Digital Marketing Specialist
    Marketz | 10X Digital Agency Dec 2021 - Jun 2022
    Tangerang, Banten, Indonesia
    Lead and Guided by Founders who's just 1 year older than me, i'm truly impressed by how great Generation Z is.Here, we are thriving through unlimited challenges, having a wide range of clients starts from fashion, skincare, cosmetics, F&B, and also B2B industries aiming towards purchase and leads.Handling end to end of each clients, i'm responsible for:- Do Strategic research for every new client's that will be handled by me- Product, Competitor, Creative Research- Align current business objectives and stages with which channelrecommended to run ads, allocating the budget, and suggest best practicefor business to achieve improved results.- Facebook ads: CPAS, Boost post, and other objectives.- E-commerce ads: Shopee ads & Tokopedia ads- Google ads: Display Network, Search, Youtube ads.- Integrate pixels, setting and daily monitoring performance & budget.- Conduct A/B Testing to achieve client's objectives - get cheaper costper metrics and better return of ad spend (ROAS)- Weekly, Monthly, Quarter Evaluation, Report & Presentation.
  • Ideoworks.Id
    Social Media Listening & Data Analyst
    Ideoworks.Id Sep 2021 - Nov 2021
    Jakarta, Indonesia
    It's a very challenging stage to work at integrated digital agency like IDEOWORKS,Here, we are moving on a fast paced with a great performance required - an Always ready quality. Adapting and learn to match with the paced, i've been trusted enough to handle 3 brand's of our client's. During the process, i've been fortunate enough to meet several marketing tools, those are:- Social Bakers- Hype Auditor- Fanpage Karma- Digimind** and- Be friend with Pivot Table- New experience as Data Analyst- Learn the side of Story telling during presentation- Another experiences to work in a close team-work. We work closely, helpful, and got each others back! Such a new, challenging, fun, and thrilling experiences :)
  • Clean Original
    Ecommerce Specialist
    Clean Original May 2021 - Aug 2021
    Jakarta, Indonesia
    Clean Original is Japan based company that cares about Health, Environment, Quality, and consistently delivering its product with Silver Ion Technology.This is the first time Clean Original Id wants to explore e-commerce ads and i was challenged to make the Initial Strategy, Campaign structure, Allocating budget, and to optimize the ads for efficiency & to be effective.Always keep my DMS updated and with her help during the process, i'd never know the result would be that great -Also, i have several Achievement's, And that is:- Drive sales on my first 2 weeksand keep continuing until the end of my freelance period, the sales were increased by 200%.- Overall CTR are increased by 547%- ROAS are increased by 14% within 1 month, AND 130% as the end result of my freelance.
  • Shinta Vr
    Content Creator
    Shinta Vr Sep 2020 - Aug 2021
    Jakarta, Indonesia
    - Content planner- Blog post copywriter- Design for banner and IG feeds- Handling company channel on Instagram, Facebook, and Website
  • Lotus Asia Tours
    Travel Consultant
    Lotus Asia Tours Jan 2018 - Jul 2018
    Jakarta, Indonesia
    As part of Product Development team,i'm very grateful to have such a memorable experiences to work in different island from my hometown, to meet new people & environment, and Experiencing new culture. As well as:- Research & Visits destinations, hotels, other accommodations for making Tour packages purposes.- Analyze, negotiate, and comparing contract and public price ranges.- Data entry for certain foreign market.- Data entry for internal contracts.- Issued hotel vouchers

Fransisca Amelia Education Details

Frequently Asked Questions about Fransisca Amelia

What company does Fransisca Amelia work for?

Fransisca Amelia works for Rintik Skincare

What is Fransisca Amelia's role at the current company?

Fransisca Amelia's current role is Head of Brand and Marketing.

What schools did Fransisca Amelia attend?

Fransisca Amelia attended Revou, Bunda Mulia University.

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