👋 I’m Fransje. With 18+ years of experience in brand strategy, identity, motion and digital design, I help businesses create authentic, impactful experiences. I thrive on blending strategy and creativity to make brands stand out—and stay memorable.I’ve worked on everything from global brand transformations at ING - giving creative direction and facilitating markets and design communities, to designing customer experiences that feel human and seamless, to creating brand identities for midsize businesses.With Merk Melief, I am taking on rebrand projects for mid-to large size businesses, from strategy to hands-on brand identity design and implementation.What I can help with:➡️ Brand foundations: strategy, brand stories, brand values, positioning➡️ Turning strategy into bold, authentic brand identities that stick and/or evolve them for large enterprises.➡️ Guiding teams and clients through smooth and fun (brand) strategy and design processes and workshops➡️ Branded CX - strategy for creating 'moments of truth' in the brand experience, where customers receive genuine value, in line with a brand's purpose and promise.Based in Amsterdam’s Oostelijk Havengebied, I’m also a proud mom of two adventurous boys who keep life exciting. When I’m not working, I love exploring creative spaces, traveling with my husband and children, zen meditation, or just enjoying a great cup of coffee.Let’s connect, always ready to chat about work and life. ☕️💬