Helping retailers to improve data-driven decision making.

Led development of marketing strategy for expansion of Alza (the biggest e-commerce business in the Czech Republic) into other EU marketsLed implementation of customer data insights in Alza, e.g. Marketing Scorecard report that helped the business to make better decisions and data driven marketing campaigns

Achieved double digit growth of e-commerce business by leveraging data insights.Led media content and media buying and ongoing measurement of results using competitive media analysis, digital media tracking and impact on customers. This included TV, radio, print, digital media (website marketing, social media and emails) as well as Google Ads, paid and organic search and other digital channels. Ongoing tracking of results directly supported optimisation of marketing and advertising plans.Led a team of 70 in marketing operations accountable for delivering all marketing communication as per plans including promotional leaflets, store POSM production and distribution, traditional and digital media spend.

Manage significant income and expense budget. Liaise supplier negotiations for optimal expenditure and maximization of capital. Create new opportunities through marketing proposals and monetization strategy. Deploy ATL marketing from strategic analysis. • Combined total of six consecutive years of double-digit revenue growth during leadership of large diversified team.• Recognition of Top 30 Brands in 2020 for areas of Fastest Increase in Value, ranked number one in Brand Love, and top five in Communication and Purpose.

Determined and achieved optimal market shares growth within a budget for numerous major brands with a portfolio including but not limited to: Pampers, Head & Shoulders, Gillette, and Always, with an annual combined turnover between R1B (60M US) and over R4B (250M US). Led numerous cross-functional teams including account managers and independent distributors.• Increased yearly sales growth across all accounts by double-digits.• Assisted in advantageous launch of varying first ever products across 43 countries and launched Herbal Essences Fruit Fusions in 12 Western European countries.• Aided in converting Gillette business and employees succinctly into P&G.• Identified white space gaps and launched products profitably in Portugal, Belgium, Italy, and France.

Generated growth targets through market evaluation for Herbal Essences and Nice-n-Easy.Cultivated E-commerce and B2B blueprint. Sales and Supply forecasting

Conceptualized communications strategies and public relations for blue chip industries. Spearheaded content for press releases and events for major companies such as Nestle, Pharmacia, Upjohn, British American Tobacco, OMV Group, AIG, and Raiffeisenbank.