Managing all marketing activities for top sport brands: Rossignol, Dynastar, LANGE, SPYDER, Eisbar, Ziener, BRIKO, Prince, Schoffel, Fuji bikes, CON-TEC. Both strategy and hands on execution, all is loved and pushed forward. From brand awareness to consideration and conversions.Responsibilities: - Building and executing marketing plans - Go to market strategy for new products - Co-marketing with retailers and eShops - 360 campaigns with digital, social media, PR, print - Events B2B (trainings, relationship) and B2C (promo and testing new products) - Content production - Newsletters, data and CRM/PRM management - New B2B and B2C eShop development - POS/POP materials - Sponsorships management - Agencies and suppliers management

Leading marketing team for CZ/SK markets. Guide and motivate them to deliver their very best. Develop long term strategy of the B2C/B2B brands for product portfolio categories: consumer, commercial, gaming, mobile phones. From brand awareness to conversions.Responsibilitites:- Harmonize and manage all major marketing activities: digital marketing, SEO and PPC, PR and media, trade/channel with POS and last mile focus, social media and community management, influencers, eShop, events, print, OOH- Marketing plan from definition to execution to post activity evaluation- New product launches with go to market strategy- Focus brands: Asus Zenbook, Vivobook, ROG, Zenfone, ROG Phone, ExpertBook- Marketing 360 campaigns with digital, social media, influencer marketing, PR, print, OOH combination for every customer stages: awareness - consideration - conversion- Social Media and Influencer marketing (Jirka Král, Maxim Habanec, Markus Krug, Jan Strach)- Gaming and Esport focus (Sinners, Tukan, Sterakdary)- Start up of a new B2B division focusing on commercial products: new brand awareness, PR, events, SoMe, success stories, leadership thoughts - Vendor cooperations and funds management (Intel, Microsoft, AMD, Nvidia)- Manage cross-functional relationships and processes (Marketing vs. Consumer Sales, Commercial Sales, Product Management)- Set and optimize KPIs for the department and the agencies

Helping our partners with selling cars and services to corporate customers. Regional teams development, processes, building competencies. At central level starting negotiations with top corporates directly and later connect them with our partners for delivery and service. Pricing control, financing models, TCO, timelines, contract conditions. With love to be creative building new B2B and B2C sales projects and cooperations.Main responsibilities:- Ensure regional partner teams stay within monthly, quarterly & annual targets- Consult, plan, organize and direct field management in fleet operations- Provide feedback, direction, and guidance to local partner management on fleet functional resources to ensure maximum sales performance and customer experience- Building B2B and B2C sales projects

Responsible for 4 key sales industry segments: automotive, travel, airlines, real-estate development. Leadership of the key account managers team with focus on maximum sales and profitable business for Seznam.cz. Primary responsibilities:- head of 11 people in sales and back office teams- client relationships and business conditions- new products sales within the range of digital marketing like rich media, display, PPC, RTB, mobile and video formats- top clients in the team agenda like:automotive - VW, Škoda Auto, Audi, Ford, Hyundai, KIA, BMW, Volvo, Mercedes, Toyota, Peugeot, Citroen, Renault, Opel, Nissan, Hondatravel - Trivago, Exim Tours, CK Fischer, Čedok, Hotel.cz, Blue Styleairlines - Prague Airport, Emirates Airlines, ČSA, Lufthansa, Trevel Servicereal-estate development - YIT, Skanska Reality, Central Group, Canaba, Chytrý Honza, PSN, Finep, Fincentrum, ABF, RE/MAX

Business unit manager with responsibility for automotive clients of Seznam.cz. We do the business with all key brands and players from importers, dealers and auto bazars across the CZ market. Our mission is to help our clients with reaching their customers by high quality advertisement services within the media portfolio of Seznam.cz group like www.seznam.cz, www.novinky.cz, www.sport.cz etc.. Full responsibility for www.sauto.cz, CZ biggest advertising server for used cars.Primary responsibilities:- head of 15 people in 3 regions across the country- revenue quota achievement and P&L responsibility in the value of hundreds of millions - building the relations with the key automotive clients in the country like Škoda Auto, Volkswagen, Audi, Ford, Opel, Hyundai, Kia, Mazda, Renault, Peugeot, Citroen, Toyota, BMW, Mercedes, Volvo etc.- handling multi-relationship cooperation with biggest CZ advertisement agencies like OMD, Médea, MediaCom, MEC - people leadership, development, motivation, team culture and communication

Building new customer care department for MVNO SAZKAmobil customers. Relationship management of outsourced call center with dedicated or shared FTEs for the SAZKAmobil operation. Primary responsibilities:- Deliver the best customer experience- Control of the delivery of all given KPIs (Service Level, AHT, quality, retention etc.)- Customer feedback evaluation (NPS, satisfaction)- Ensure call quality by setting communication standards- Building the people knowledge base across the operation- Customer care processes and working procedures for the front line operators- Perform regular status meetings with the outsourcing partnerMajor personal achievements:- Reaching excellent customer loyalty at 70% of NPS (Net Promoter Score)

M&A consultingPutting together private equity transactions from the buyer and the seller point of view. As independent entrepreneur acting based on the client requests. From the position of independent advisor I help to private investors with acquiring and taking over of targeted company within the process of the M&A deal. To private company owners helping with investor negotiations.Primary responsibilities:- Target identification and starting the negotiations - Due Diligence processes (financial, technical, legal, care and processes)- Acquisition contract and closing the deal

My goal was to establish a brand new “daughter” company www.internethome.cz financed and supported by Telefónica. The aim of this company is to buy customers with Internet service by Mergers and Acquisitions process (M&A) from selected companies that are competitors of Telefónica in CZ (WiFi Internet providers). I put together organization structure, processes, job descriptions, personal goals.Primary responsibilities:- In general, 80% of my time was people management and organization, rest 20% was processes designing, reporting and figures calculation, presentations, IS/IT development- Overview and responsibility for the processes and function of Customer Care Call Center , Help Desk, Procurement , Real-Estate and Administration departments for 50 000 Internet customers- Managed and motivated team of 30 members / team leaders / - Led the Procurement department with the annual budget more than CZK 100mil. - activities covered tenders, pricing, building supplier relationship, SLA conditions- Led the Real-Estate department with responsibility for over 2 000 rent contracts for placement of telecommunication equipment across the CZ (antennas, cables, IT hardware)- Full responsibility of the communication about the take over to customers through direct and indirect marketing - Due Diligence of companies which were potential for mergers (M&A)Major personal achievements:- Achieving call centre service level of 85% within the 50 000 Internet customers- Minimal lost of customers in the M&A process – more than 96% of 50 000 bought customers continued with the Internet service after the acquisition- Manage 15 Due Diligences of companies selected for M&A with business risk identification- Management crises (emergency management) – experienced in 500% increase of incoming calls for 2 weeks due to crash of customer billing system (part of CRM)

In this position I was responsible to acquire customers within the Internet area through company Mergers and Acquisitions. I led negotiations with owners of targeted companies in order to buy and take over business and customers.- Establish new M&A project in the Telefónica, define processes, positions, deliverables- Start negotiations with owners of the companies about potential take over of business and customers- Manage and control of virtual team across the Telefónica with focus on pre-acquisition Due Diligence processes (financial specialists, lawyers, technicians) - Evaluation of the potential of the success of various business cases in light of their profitability , time and effectiveness, finalization of the business cases with the result of take over- Contractual framework and deal closing followed by the communication to the customers and company employeesMajor personal achievements:- Finished 3 M&A deals (contract conditions, Due Diligences) in the transaction value of CZK 50mil.- Prepared pipeline of negotiations and business plan for next 20 targeted companies based on market data (>1000 companies), these companies were bought in the following years 2010 and 2011- Creation operational solutions for customer care, technical support, finance and accounting, procurement- Remodeling of IS/IT and administration after the acquisition

My focus in this position was to restart the OnLine business of struggling consumer (retail) eStore www.hpmarket.cz, focus on marketing communication, product offers, new business opportunities. A combination of sales and marketing position with managerial competencies for direct report employees.Primary responsibilities:- In general 30% was people management, 30% marketing demand generation, 30% business development and negotiations, rest 10% other admin staff- Managed and motivated team of 3 specialists – product and catalogue specialist, graphic designer, programmer- Indirect management of sales call centre with 3 operators and logistic back office with 5 members- Drive and manage communication to customers prepared by team members – leaflets, graphic layouts, web pages and portals- Account relationship management – key contact person for corporate customers, meetings, calls, emails- Responsible for spending of the eShop MARCOM budget in the value of CZK 2mil.- Manage eShop IS/IT development – fast and effective infrastructure- Project cost control and profit responsibility- Logistic supplier management – contract conditions, cost control, SLA deliverables, escalationsMajor personal achievements:- Increased annual revenue from CZK 20mil. to CZK 100mil. over 3 years- Negotiated 100 new business partnerships with top corporate employers in CZ (special discount programs for employees available on http://direct.hpmarket.cz)o Financial sector – ČS, KB, ČSOB, Raiffeisen, GEo Telecommunications – Telefónica, T-Mobile, Vodafoneo Other industry – Škoda Auto, ČEZ etc.- Achieve high level of internal respect to the HP eShop as a high performing sales channel- eShop www.hpmarket.cz become major price reference for the whole HP consumer product portfolio in the Czech republic

Responsible for the channel marketing programs for wholesalers and resellers of IT hardware (PC, notebooks, printers etc.). Marketing programs that consisted of reseller authorization branded as HP PartnerOne, rewarding and reseller product trainings. Member of EMEA cluster directly managed from UK Bristol.Primary responsibilities:- Administration of sales targeting, performance measurement, bonus calculation and rebates payment management for wholesalers (1st tier) and resellers (2nd tier)- Communication of sales targets and performance via Internet portal- Leading education and development program with focus on sales and technical skills- Participate on regular cross EMEA meetings and conference calls about project status, reporting, enhancements - Led the IS/IT development of communication infrastructure linked to corporate systems (web based Internet portal)- Reporting to Channel Marketing Manager – operational effectiveness, reseller performance figures, back rebate funds spendingMajor personal achievements:- Implementation and management of reseller compensation program for top 100 hp reseller partners (consumer, SMB) with annual budget CZK 50mil.- In the EMEA region first HP Internet portal for resellers about sales performance and results

- trainer of PC skills- mass and 1to1 courses based on customer needs- course structure and portfolio management- training materials