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Senior Marketing Executive with 20+ years experience managing all facets of the marketing function for multiple industries at small, medium and large companies. Key strengths include:• All facets of direct marketing, including channel development, targeting, and analytics • Building high performance marketing teams• Generating new customers to help startups achieve rapid growth and profitability• Selling, managing and optimizing partnerships • Developing marketing strategy including target market, product development and positioning
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Managing PartnerAscend Partners >> Jan 2015 - PresentGrowth is what it's all about. And that's where my experience lies - acquiring millions of new customers and keeping existing customers satisfied. As a sales, marketing, and partnership expert, I help my clients grow their businesses. Our clients span a range of industries, including travel, energy, financial services, B2B solutions and more. From startups to mid-sized companies, we will develop and execute partnership strategies to help take your company to the next level. -
InvestorTidyhost Oct 2020 - PresentPhiladelphia, Pennsylvania, UsTidyHost is the most intuitive and easy to use housekeeping automation platform for short term rental hosts and property managers. The platform was created from the experience of having served over 1 million guests for some of the STR industries largest brands such as: Domio, Viagem Hotels, Kasa Living, and more. -
Executive In ResidenceGabriel Investments May 2014 - PresentAs an executive in residence, my role is to assist with marketing due diligence on investment opportunities and add marketing support to portfolio companies.Gabriel investors are individuals that have been the founders, Presidents, CEOs and Board members for an extensive list of successful businesses in and around the Philadelphia area. We bring our personal experiences, contacts and expertise to help cultivate ideas, refine business plans, fill out management teams, develop go-to-market strategies, create strategic partnerships and more. -
Managing Director Marketing, Northeast RegionNrg Energy Jan 2013 - Mar 2014Houston, Texas, Us• Led team to launch new retail electricity brand (NRG Residential Solutions), including building/implementing sales and marketing plan, developing suite of new product offerings, creating a cutting-edge interactive customization application, and building a new website. • Managed marketing partnership business for all NRG retail companies, including sales process, product development, marketing, and on-going relationship management. • Built digital customer acquisition channel.• Managed marketing communication and PR for the region for all channels and businesses. -
Founding Member And Chief Marketing OfficerEnergy Plus Company 2007 - Jan 2013Philadelphia, Pa, UsAcquired by NRG Energy, Inc. (NYSE: NRG) for $190MM in Sept. 2011• Built marketing and customer service teams from 1 employee to over 80 employees.• Built diversified group of direct marketing acquisition channels from scratch, including direct mail, email, digital, outbound telemarketing, door to door sales; managed $40MM+ annual marketing budget; assisted in creation of analytical process for evaluating all direct marketing/customer acquisition spend to ensure focus on most profitable opportunities. • Acquired 500,000+ new customers, primarily through direct marketing, generating revenue of $300MM+ in 2012.• Built and scaled customer service unit to handle 200k+ calls per year with superior metrics (<5% abandon rate, quality scores 90+); led outsourcing effort for new customer application calls, leading to new vendor handling 100k+ calls while improving conversion rate to 40%+; Industry leading employee turnover rate <20%.• Represented marketing in leadership role during M&A sales process; developed and presented company story during management meetings, prepared responses for potential acquirers and participated in contract/terms reviews. • Participated in sales effort to land national rewards and state professional association marketing partners; ultimately signed deals with 100+ partners including the top 7 US airlines, 6 out of the 7 largest hotel chains, the largest alumni association, and the largest big box electronics retailer.• Key member of senior management team that won numerous entrepreneurial awards/distinctions including Deloitte Rising Star, Red Herring top 100, Philadelphia 100 fastest growing companies, and #1 Top Workplace in the small company division in the region. -
Managing Director, Customer MarketingBarclaycard 2005 - 2007London, Gb• Led all efforts to onboard new customers, retain existing customers, generate incremental credit card balances, optimize portfolio pricing, and increase card spending.• Led team in creation of new retention system and unit in call center; reduced attrition by 30% on an annual basis.• Generated over $500MM in new card balances through balance transfer programs.• Selected to lead launch of US Airways Mastercard, the largest partnership signing in the company’s history; developed product, pricing, marketing, and promotion plans; managed advertising agency, mass media campaign, and initial customer acquisition efforts. -
Senior Director, New Customer AcquisitionJuniper Bank 2000 - 2005Acquired by Barclays for $300MM in August 2004• Managed all direct marketing channels, acquiring over 4MM new customers in 7 years.• Participated in sales efforts to sign new co-branded card partners, including premier brands such as US Airways, LL Bean, Carnival Cruise Lines, and Apple; created innovative and experiential sales demonstrations to support sales process.• Assisted in creation of initial company branding, product design, and customer experience.• Won several direct marketing awards, including Gold DMA award and Freddie award for best credit card program.
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First Vice PresidentFirst Usa/Bank One 1996 - 2000
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Senior Manager, MarketingAmerican Express 1993 - 1996New York, Ny, Us
Paul Frantz Skills
Paul Frantz Education Details
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Columbia Business SchoolMarketing -
Cornell UniversityCommunications
Frequently Asked Questions about Paul Frantz
What company does Paul Frantz work for?
Paul Frantz works for Ascend Partners >>
What is Paul Frantz's role at the current company?
Paul Frantz's current role is Managing Partner at Ascend Partners.
What is Paul Frantz's email address?
Paul Frantz's email address is pf****@****hoo.com
What is Paul Frantz's direct phone number?
Paul Frantz's direct phone number is +144360*****
What schools did Paul Frantz attend?
Paul Frantz attended Columbia Business School, Cornell University.
What are some of Paul Frantz's interests?
Paul Frantz has interest in Football, Exercise, Nascar, Home Improvement, Reading, Gourmet Cooking, Watching Auto Racing, Sports, Home Decoration, Watching Sports.
What skills is Paul Frantz known for?
Paul Frantz has skills like Direct Marketing, Marketing Strategy, Customer Acquisition, Analytics, Segmentation, Strategy, Marketing, Strategic Partnerships, Integrated Marketing, Multi Channel Marketing, Email Marketing, Competitive Analysis.
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