Founding Member And Chief Marketing Officer
Philadelphia, Pa, Us
Acquired by NRG Energy, Inc. (NYSE: NRG) for $190MM in Sept. 2011• Built marketing and customer service teams from 1 employee to over 80 employees.• Built diversified group of direct marketing acquisition channels from scratch, including direct mail, email, digital, outbound telemarketing, door to door sales; managed $40MM+ annual marketing budget; assisted in creation of analytical process for evaluating all direct marketing/customer acquisition spend to ensure focus on most profitable opportunities. • Acquired 500,000+ new customers, primarily through direct marketing, generating revenue of $300MM+ in 2012.• Built and scaled customer service unit to handle 200k+ calls per year with superior metrics (<5% abandon rate, quality scores 90+); led outsourcing effort for new customer application calls, leading to new vendor handling 100k+ calls while improving conversion rate to 40%+; Industry leading employee turnover rate <20%.• Represented marketing in leadership role during M&A sales process; developed and presented company story during management meetings, prepared responses for potential acquirers and participated in contract/terms reviews. • Participated in sales effort to land national rewards and state professional association marketing partners; ultimately signed deals with 100+ partners including the top 7 US airlines, 6 out of the 7 largest hotel chains, the largest alumni association, and the largest big box electronics retailer.• Key member of senior management team that won numerous entrepreneurial awards/distinctions including Deloitte Rising Star, Red Herring top 100, Philadelphia 100 fastest growing companies, and #1 Top Workplace in the small company division in the region.
