Frances Petrella Willford Email & Phone Number

Minneapolis, Minnesota

•Edit and proofread all agency materials, from original copy through project completion, to ensure accuracy, clarity and consistency; correct spelling, punctuation and grammar; and meet industry and internal standards.•Check facts and style using approved copy, internal and client style guides, websites and social media, standard style books, and other resources.•Know clients’ individual style preferences, vocabulary and mandatory legal information.•Work closely with account teams and production studio to exceed client expectations.Account experience includes Associated Bank, Bellisio Foods, CHS, Cannondale, Caribou Coffee, Duluth Trading Company, DuPont, Explore Minnesota Tourism, Farm Credit Mid-America, General Mills, IBA Group, Indian Motorcycle, Johnson & Johnson, Land O’Lakes, Medtronic Foundation, Minnesota State Lottery, Nestlé Purina, Novartis, Purina Animal Health, Recreational Boating & Fishing Foundation, Regency Beauty Institute, Schwinn, University of Nebraska, USA Swimming, Vistakon Pharmaceuticals, Winnebago, Zespri Kiwifruit.

Greater Minneapolis-St. Paul Area

•Edit and proofread everything from annual reports, periodic publications, books, training manuals, sales aids, and product catalogs to advertisements and other promotional corporate copy for accuracy and consistency in content, style, form, grammar and punctuation.•Write and edit business proposals outlining corporate background, products, services and capabilities. •Work on accounts that span a variety of industries, including agribusiness, health/medicine (human and veterinary), tourism, fitness and exercise, beauty/cosmetics, food, law, technology, retail, insurance, automotive, financial and customer service. Clients include: Colle+McVoy; Yamamoto, Spyglass Creative; MSP Communications; Propulsion Studios; Life Time Fitness Inc.; Faegre & Benson LLP; Arts Midwest; University of Minnesota; Vita Group, Inc.; Health Fitness Corporation; Hunt Adkins; Little & Company; Larsen Design; Target Corporation; Fallon; The Kenyon Consortium; Business Dynamics Inc.; McGraw Hill Companies; Search Institute.

Minneapolis, Minnesota

Guided private and public fund raising efforts for regional non-profit organization with $2,000,000 budget.•Wrote proposals requesting investment from corporations and foundations, including Dayton Hudson Department Store Corporation, Land O’Lakes Inc., General Mills, Sprint, Ford Foundation, Rockefeller Foundation, John D. and Catherine T. MacArthur Foundation, Bush Foundation, Gund Foundation, the National Endowment for the Arts. •Successfully promoted and marketed products and services, increasing revenue 231% in four years and increasing client base 33%.•Managed all client services, including meeting with individuals to determine needs, present proposals, and develop relationships. •Wrote descriptive paper promoting the program that won the Association of Performing Arts Presenters’ prestigious Dawson Award for creativity and excellence in arts management. •Served as primary editor of all publications and written materials. •Managed individual donor campaign targeted to industry leaders in the Midwest. Office Manager (1987-1989)•Directed the first of what has become an annual 15-state, five-day performing arts booking and educational conference. •Planned all organization events and meetings. •Supervised support staff.