Frances Petrella Willford Email & Phone Number

Minneapolis, Minnesota

• Edit and proofread all agency materials, from original copy through project completion, to ensure accuracy, clarity and consistency; correct spelling, punctuation and grammar; and meet industry and internal standards.
• Check facts and style using approved copy, internal and client style guides, websites and social media, standard style books, and other resources.
• Know clients’ individual style preferences, vocabulary and mandatory legal information.
• Work closely with account teams and production studio to exceed client expectations.Account experience includes Associated Bank, Bellisio Foods, CHS, Cannondale, Caribou Coffee, Duluth Trading Company, DuPont, Explore.

Greater Minneapolis-St. Paul Area

• Edit and proofread everything from annual reports, periodic publications, books, training manuals, sales aids, and product catalogs to advertisements and other promotional corporate copy for accuracy and consistency in.
• Write and edit business proposals outlining corporate background, products, services and capabilities.
• Work on accounts that span a variety of industries, including agribusiness, health/medicine (human and veterinary), tourism, fitness and exercise, beauty/cosmetics, food, law, technology, retail, insurance, automotive.

Minneapolis, Minnesota

• Guided private and public fund raising efforts for regional non-profit organization with $2,000,000 budget.
• Wrote proposals requesting investment from corporations and foundations, including Dayton Hudson Department Store Corporation, Land O’Lakes Inc., General Mills, Sprint, Ford Foundation, Rockefeller Foundation, John D..
• Successfully promoted and marketed products and services, increasing revenue 231% in four years and increasing client base 33%.
• Managed all client services, including meeting with individuals to determine needs, present proposals, and develop relationships.
• Wrote descriptive paper promoting the program that won the Association of Performing Arts Presenters’ prestigious Dawson Award for creativity and excellence in arts management.
• Served as primary editor of all publications and written materials.