Fran Wills Email & Phone Number

Clayton, NC, US

Digital marketing leader and change agent that leverages technology to accelerate revenue growth and streamline operations. Work collaboratively to assess business needs, identify market opportunities, develop strategic and operational plans and deliver results. Expertise in marketing strategy, research/analytics, product development, partnerships and.

Atlanta, Georgia, US

Led cross-functional team to implement strategic digital programs to support 20 media markets generating over $100M. Developed requirements, negotiated contracts and led implementations for several enterprise-wide software platforms including ServiceNow, Yieldex, Wide Orbit and Newcycle OMS platforms. Significantly reduced redundant data entry and.

Atlanta, Georgia, US

Achieved profitability for the first time since Kudzu’s launch in 2006. Produced double-digit revenue growth and grew customer base 30%. Secured $2.5M investment to launch digital reseller program (SEM, SEO, social, reputation management, web/mobile site development) generating $2M in year 1 and 161% growth in year 2.

Dallas, TX, US

Developed marketing and sales strategies for vertical businesses generating $130M in revenue. Led a team of 150 including marketing, community and public relations, research, operations, product development and project management functions. Achieved aggressive online revenue growth while maintaining high double-digit margin. Negotiated partnerships with.

US

Led a staff of 100 for a $33M business including marketing, digital sales, operations, content. Manage the P&L of the digital division increasing revenue from $2 to $18M during tenure. Increased revenue $10M by developing a competitive media program. Developed customer acquisition programs to achieve #1 rank in newspaper market penetration. Negotiated.

B2B internet start-up servicing the retail advertising market.* Developed marketing strategy and business plan.* Worked in tandem with investment banking firm to solicit investor funding.* Helped facilitate the sale of the company for over $1.5M.

Largest full-line sporting goods retailer in the U.S.* Managed $33M marketing budget and team of 50 for $700M publicly traded retailer.* Directed the marketing strategy for 130 Gart Sports and Sportmart stores in 16 states.* Increased sales an average of 10% each year for seven consecutive years.* Achieved the successful merger of Gart Sports and Sportmart.

* Directed marketing program for Rocky Mountain region’s largest department store.* Managed a staff of 50 and a marketing budget of $25M for 18 stores in 8 markets.* Executive of the Year in 1985 and 1987.