Franz Drack

Franz Drack Email and Phone Number

Impact-driven marketing leader: brand strategy / AI driven marketing / FMCG new product development / e-commerce scaling | founder of Kamarg | ex Absolut | make better happen. @ DANKÜCHEN
Franz Drack's Location
Vienna, Vienna, Austria, Austria
Franz Drack's Contact Details

Franz Drack personal email

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About Franz Drack

Growing up in a family of entrepreneurs means I’ve always strived for impact and measurable results. Impact is the primary driver behind my choice of working in both marketing and sales roles throughout my career, and it's why I’m so at home in the data-rich environment of e-commerce and the broad reach of FMCG products.While brand building and sales are my core competencies, I have in recent years expanded my knowledge base to include corporate finance, logistics and quality management while managing a business unit. I prefer working on physical goods over digital products. Metrics and products mean nothing without people. I constantly explore new ways and enjoy collaborating across departments. It's important to me that I develop those who report to me as they grow their careers.  I also believe in the power of the inclusive workplace and I am committed to assuring equity at all levels of the organization.

Franz Drack's Current Company Details
DANKÜCHEN

Danküchen

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Impact-driven marketing leader: brand strategy / AI driven marketing / FMCG new product development / e-commerce scaling | founder of Kamarg | ex Absolut | make better happen.
Franz Drack Work Experience Details
  • Danküchen
    Chief Marketing And Product Officer
    Danküchen Aug 2024 - Present
    Linz, Upper Austria, Austria
    Brand Strategy / Product innovation / Communications
  • Blue Feathers
    Senior Brand Strategist
    Blue Feathers Apr 2024 - Aug 2024
    Vienna, Austria
    - Brand strategy work for Primark and Cambridge University
  • Growy (Previously Kalera / &Ever) Vertical Farms
    Vp Marketing & Sales
    Growy (Previously Kalera / &Ever) Vertical Farms Mar 2021 - Mar 2024
    Munich
    - Established a successful brand foundation, including a new brand identity, a new website and updating social media channels, PR and IR.- Nurtured and spearheaded sales teams, including a remote team of 9 employees; pioneered vital account management and new client acquisitions.- Redefined Kalera’s US retail packaging, leading to a sales increase and a significantly higher purchase intent of +34%.
  • J. Hornig
    Head Of Marketing (Cmo)
    J. Hornig Dec 2018 - Jan 2021
    Vienna
    - Increased sales by +21% between 2018 and 2020, adding €10m to the company evaluation.- Launched three disruptive innovations within 18 months in cold brew and coffee capsules segments- Organised and fuelled the expansion of a marketing organization in Vienna from 2 to 7 employees.- Rebuilt the strategic business plan, brand positioning and communication platform, including brand work, campaign development and shoots.- Embedded and consolidated all the communication efforts for offline and online activities, encompassing PR, digital advertising and traditional media.
  • Kamarg Backpacks
    Founder And Managing Director
    Kamarg Backpacks Jul 2017 - Nov 2018
    Vienna
    - Relaunched the Austrian vintage backpack brand Kamarg.- Conceptualised and scaled the “direct to consumer” e-commerce business via crowdfunding, performance marketing and influencer marketing.- Established sustainability and circular economy measures across assortment and supply chain.- Phased out in-house involvement in November 2018 with handover to partners leading to fully outsourced operations, production and logistics.- Nominated for the Austrian “PR Panther” award for best PR launch of 2017.
  • Lego Group
    Brand Director Euc
    Lego Group May 2015 - Jun 2017
    Munich Area, Germany
    - Supervised Boy Themes and IPs (Lego Star Wars, Lego City etc.), which encompassed 73% of EUC business.- Reversed the negative sales trend for Star Wars in the German market and grew the market share for LEGO City through assorted optimizations.- Ideated and drove the European project to increase LEGO customer lifetime value and retention across all the consumer touch points.- Maximized route-to-market strategy and seasonal product campaigns in close collaboration with other departments and brand owners like Disney and Warner.- Five direct reports, team of 12.
  • The Absolut Company
    Global Marketing Director Absolut Vodka
    The Absolut Company May 2013 - Apr 2015
    Stockholm, Schweden
    - Shifted the communication model to experiences, content stories and digital amplification through a new global brand campaign 'Transform Today'.- Boosted brand presence by 4% and "Is a premium brand" by 5% in the core US market.- Developed a brand strategy playbook with a strategic framework, visual brand identity, portfolio, communication and retail strategies and activation toolkits.- Introduced a stage-gated innovation process and accelerated a commercial/tactical innovation program. - Six direct reports, team of 18.
  • The Absolut Company
    Global Marketing Manager Absolut Vodka
    The Absolut Company Jun 2011 - Apr 2013
    Stockholm, Schweden
    - Launched a social media-driven global collaboration, “Absolut Greyhound”, with Swedish House Mafia resulting in 66 million views on YouTube, which drove sales by +6% in the US in the first 6 months, remaining the most successful Absolut Vodka campaign of all time.- Led the ABSOLUT Oak innovation project from idea to global launch by working closely with agencies and markets.- Two direct reports.
  • The Absolut Company
    Area Director Central Europe
    The Absolut Company May 2008 - May 2011
    London, United Kingdom And Stockholm, Sweden
    - Enabled the German market to grow +14% through a business development project that put forward a new media approach, package size and promotional strategy.- Assured global consistency and local relevancy for pricing, portfolio and route-to-market through close collaboration and co-creation with markets.- One direct report.
  • Maxxium Deutschland (Austrian Branch Office)
    Marketing Manager
    Maxxium Deutschland (Austrian Branch Office) Oct 2004 - Apr 2008
    Vienna
    - Directed 4 brand owners and steered a local distribution partner.- Grew ABSOLUT VODKA by 68% in 3 years through consistently executed strategy and close collaboration with the sales force. - Three direct reports.
  • Unpaid Leave.
    Twelve Month Sabbatical
    Unpaid Leave. Jul 2003 - Jul 2004
    Nepal, Tibet, India, Australia, Nz
    - Social work in India, travelling in Tibet, Australia and New Zealand.
  • Palmers Textil Ag
    Marketing Manager P2
    Palmers Textil Ag Jun 2002 - Jun 2003
    Vienna
    - Reduced overstocks of 2M EUR through opening of tactical outlet stores and brand partnerships.- Developed an international brand strategy and operational guidelines for Germany and Austria.- Five direct reports.
  • L'Oréal (Produits Publics)
    Senior Brand Manager
    L'Oréal (Produits Publics) Mar 1999 - Apr 2002
    Vienna
    - Orchestrated the Garnier portfolio by locally implementing campaigns and promotions.
  • The Coca-Cola Company
    Research Assistant
    The Coca-Cola Company Jan 1998 - Feb 1999
    Vienna
    - Supported marketing decisions on flavour launches, channel programs and brand tracking.- Planning & execution of a channel marketing project for At Home and Away from home.

Franz Drack Skills

Brand Management Marketing Brand Architecture Strategy Advertising Integrated Marketing Strategisches Management Global Marketing Fmcg Werbung International Marketing Customer Insight Product Development Marketing Research Markenarchitektur Business Development Integriertes Marketing Luxury Goods Trade Marketing Brand Equity Brand Strategy Digitale Strategie Digital Strategy Consumer Behaviour Social Media Marketing Lifestyle Brands Communication Development Consumer Insight Warenrotation Internationales Marketing New Product Development Design Management Commercial Strategy Business Planning Design Thinking Lead Management General Management Innovationsmanagement Disruption Marketingmix Multichannel Marketingstrategie Crowdfunding Influencer Marketing Social Media Werbung Supply Chain Management

Frequently Asked Questions about Franz Drack

What company does Franz Drack work for?

Franz Drack works for Danküchen

What is Franz Drack's role at the current company?

Franz Drack's current role is Impact-driven marketing leader: brand strategy / AI driven marketing / FMCG new product development / e-commerce scaling | founder of Kamarg | ex Absolut | make better happen..

What is Franz Drack's email address?

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What is Franz Drack's direct phone number?

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What are some of Franz Drack's interests?

Franz Drack has interest in Children.

What skills is Franz Drack known for?

Franz Drack has skills like Brand Management, Marketing, Brand Architecture, Strategy, Advertising, Integrated Marketing, Strategisches Management, Global Marketing, Fmcg, Werbung, International Marketing, Customer Insight.

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